CES2017: Samsung announced a new line of QLED TVs. CES2017: Samsung announced a new line of QLED TVs Ces TVs
For the past fifty years, CES has been the launching pad for new innovations and technologies that have, let's face it, changed the world.
Held annually in Las Vegas, the show is the global gathering place for those making it in the consumer technology business, bringing next-generation innovations to market. This is approximately how the organizers of the next CES 2017 exhibition indicate their place in the global consumer electronics industry.
And they have the right to do so. In confirmation, here is a list of those devices that were released in different years at CES over the past exactly 50 years of the existence of this large-scale exhibition:
Video recorder (VCR), 1970
CD player, 1974
Video camera, 1981
Digital Audio Technology, 1990
Digital satellite system(DSS), 1994
Digital Versatile Disc (DVD), 1996
High Definition Television (HDTV), 1998
Hard disk video recorder (PVR), 1999
Satellite radio, 2000
Microsoft Xbox and plasma TV, 2001
Home Media Server, 2002
Blu-Ray DVD and HDTV PVR, 2003
HD Radio, 2004
IP TV, 2005
Convergence of content and technology, 2007
OLED TV, 2008
3D HDTV, 2009
Tablets, netbooks and Android devices, 2010
Connected TV, smart devices, Android Honeycomb, Ford Focus Electric, Motorola Atrix, Microsoft Avatar Kinect, 2011
Ultrabooks, 3D OLED, Android 4.0 tablets, 2012
Ultra HDTV, flexible OLED, autopilot car technologies, 2013
3D printers, Sensor Technology, curved UHD, 2014
4K UHD, virtual reality, unmanned systems, 2015
The exhibition is owned and hosted by the CTA™ Technology Consumers Association( formerly the Consumer Electronics Association CEA®)- technology trade association representing the American consumer industry high technology on a market with a volume of $287 billion. The exhibition attracts world business leaders and top specialists in relevant industries by participating in forums where the most pressing issues in the industry are resolved.
This time the International Consumer Electronics Show (CES International) represents more than 3.8 thousand exhibiting companies, including manufacturers, developers and suppliers of consumer technologies hardware, content, technology delivery systems and much more; This year's CES hosted a conference program with more than 300 sessions and more than 165 thousand participants from 150 countries.
If you ask any CES visitor a question about what was most striking at the expositions, I think, on average, we will get a completely logical answer: televisions. The last fifteen years have seen the real rise in popularity of flat panels and the demise of boring and unpromising CRT tubes. Television has become what it should be: a system for displaying reality. However, the development of technologies continues, and to this day, none of them can yet celebrate final victory. And a show in Las Vegas- perhaps the main platform for demonstrating and comparing the most promising technologies.
Looking ahead, we note that all companies that presented their new TVs at CES 2017, were unanimous in one thing: as far as we know, none of themdid not introduce a new 3D TV model. This wonderful trend has left us - until better times. And now - about new trends.
At the SONY stand
Sony Corporation behaved quite modestly at the exhibition this year, contrary to usual, according to critics. This was the impression made by the company's main press conference. This year's event was surprisingly low-key and brief. The audience, mostly representatives of the press, was presented with only one model, which was described by only one speaker. It was designed to contrast with what exactly was presented this time. And the effect did not disappoint expectations. Apparently, we have before us a real sensation.
Performance by Kazuo Hirai
First of all, the speaker was the head of Sony, Kazuo Hirai. His authority is great - suffice it to say that he is awarded his own Wikipedia page. The topic of his speech is 4K and HDR technologies, ultra-high resolution and increased dynamic range, as well as issues of creating content that meets these parameters, transmitting this content through existing and future communication channels and, of course, devices that ensure its consumption.
Kazuo Hirai's presentation slide on the X93E
Let's not forget that Sony is perhaps the only company in the world that has a combination of technologies, production and application structures that provide virtually full cycle in this industry - from display electronics to promotion and content creation. Among the devices produced by the brand are cameras (including professional television ones), systems for receiving streaming video, the film studios that create this video, set-top boxes, game consoles, cameras, televisions and projectors.
SONY VPL-VZ1000ES in the interior
Thus, Sony's expansion in display technology is more than expected. For example, the ultra-short throw 4K HDR laser projector VPL-VZ1000ES has attracted interest. The model can work in close proximity to the screen. Given the resolution achieved, this is a serious alternative to boxed 4K display devices, in particular for home use. However, the main star from Sony at CES 2017 was, of course, the innovative TVX93E series is the only object that was on stage during the report of Mr. Kazuo Hirai. In addition to 4K and HDR, the model supports Crystal LED technology, thanks to which individual pixels become indistinguishable, forming the most natural picture, even when viewed in detail.
SONY XE94 TVs on display
This TV embodies many similar interesting technologies, for example, Sony claims to achieve full audio synchronization in the new Bravia TVs. But perhaps the most revolutionary is Sony Surface Acoustic technology, thanks to which the screen is turned into an emitter low frequencies, which actually solves the problem of embedding a full-range speaker system into a modern flat panel television. And this, in turn, can influence the design of millions of living rooms around the world and, ultimately, the quality of life of millions of people, no more, no less!
CES 2017, SAMSUNG, QLED presentation
Samsung also presented its new TV product. Apparently, after analyzing the prospects of OLED, the brand chose a technology called QLED (quantum dot light emitting diodes) - light-emitting diodes based on quantum dots. Despite the disappearing difference in spelling, the technological differences here are fundamental. The light sources are not organic light-emitting diodes, like OLEDs, but semiconductor nanocrystals based on cadmium. They glow when exposed to electric current or light radiation in a certain range.
QD-LED structure
The color emitted by such a quantum dot depends on its size. The entire visible spectrum is covered - from red (which is emitted by crystals about 10 nanometers in size) to blue - it requires points about two nanometers in size. Note that Samsung has been developing this technology for more than five years. For now, largest producer TVs in the world, Samsung, continues to produce LCD screens, while its main competitor, another South Korean company, LG, has chosen the OLED (organic light-emitting diode) technology direction. OLED screens repeat the best of plasma panels, for which many lovers of high-quality pictures are still nostalgic to this day - they do not require backlighting and have virtually no restrictions on contrast, unlike mass-produced LCD screens, which, being inherently translucent, in principle are not able to display real black color with all its gradations and without light noise.
LG OLED TVs - flat and contrasting
It is the formation of the image by light sources that makes it possible to match the brightness parameters of HDR, make panels that do not need additional backlight layers very thin, save energy, and so on. The problem is that OLED screens cost much more.
Samsung QLED TV at CES-2017
As a result, Samsung offers a hybrid - an LCD TV with a layer of quantum dots that “accelerate” the brightness to HDR parameters and also very accurately convey color, so much so that Samsung claims that QLED screens have achieved the so-called wide, cinematic palette. The logical point of development, apparently, will be a screen without backlighting - only on quantum dots.
However, it is already being stated: QLED at the current stage of development is not inferior to OLED devices and even surpasses them. It is also stated that QLED screens consume less energy, last longer, and the cost of their production is lower than OLED - whether this is true or not, the near future will show.
In turn, we will try in the next issues of the magazine to talk about how the situation is developing in the field of the latest television technologies.
To be continued in the next issue.
Samsung held a large-scale event at CES 2017 in Las Vegas. And among the most important products of the Korean manufacturer at this exhibition were the latest QLED line, FlexWash + FlexDry and the first gaming Samsung.
The company's unveiled 75-inch QLED TV, the Q8C, uses a new metal alloy to deliver the highest brightness and color accuracy available in modern displays. Samsung QLED TVs with quantum dot technology are capable of displaying detail in deep shadows and guarantee 100% DCI color space display and brightness in the range of 1500-2000 nits. And the new panel design of Samsung QLED TVs reduces light reflection from the screen, allowing you to enjoy the richness of scene detail regardless of distance or viewing angle.
At the same exhibition, unusual Samsung TVs Lifestyle series with stunning streamlined design. At the same time, Lifestyle TVs have already received the CES 2017 “2017 Best of Innovation Award” for innovation and will be available for sale this year.
In addition, Samsung offered sets of FlexWash + FlexDry washing machines and dryers. Washing machines FlexWash with a capacity of 142 liters and front loading has one of the most high productivity in its class and can easily cope with both normal and increased loads. The machine has an additional washing compartment with a capacity of 28 liters in the upper part, designed for washing small items separately from the main laundry. Both compartments can operate independently of each other with different wash settings.
FlexDry can handle heavy loads while gently drying small amounts of delicate fabrics in the top compartment. Thanks to a special compartment in which the temperature is automatically adjusted depending on the type of fabric, the dryer is able to dry a tracksuit and a silk scarf at the same time.
The new generation deserves special attention mobile computers Samsung, including the Chromebook Plus and Chromebook Pro, the 15-inch Notebook 9 with a discrete graphics processor, and Samsung's first gaming laptop, called the Odyssey.
Samsung Chromebook Plus and Chromebook Pro are premium convertible laptops designed specifically to run Chrome OS. They are compatible with millions of apps from Google Play Store, are housed in all-metal housings and were one of the first Chromebooks to ship with a built-in stylus. However, Chromebook Plus is based on ARM processor, while the Chromebook Pro uses the more powerful Intel core M3.
Samsung Notebook 9 received a 7th generation Intel Kaby Lake processor and discrete GPU. And Samsung Notebook Odyssey will appear in versions with 15" and 17" screens. Moreover, if the capabilities of the latest model have not yet been revealed, then the 15" gaming laptop will receive a processor Intel Core i7, 32 GB DDR4 RAM, up to 256 GB SSD, dual HDD, NVIDIA video card GTX 1050 and special button for an immediate increase in productivity.
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A large presentation of Samsung QLED TVs took place at the Moscow Hotel near Red Square. Russian stars talked about the goodness of the latest gadgets from the Korean company, and 42.TUT.BY found out what the immediate future is for televisions and what devices Belarusians choose.
For example, last year two of our compatriots bought 88-inch Samsung TVs worth 25 thousand dollars.
As the Belarusian representative office of Samsung told us, Belarusians still most often choose 32-inch TVs, but last year devices with diagonals of 40-43 inches caught up with them.
In addition, more and more often our compatriots are choosing TVs with 4K resolution. For example, last year the share of such devices in sales was at 20% (in monetary terms), whereas a year earlier it was 10%. Next year the percentage will increase even more.
Another trend is the growth in sales of TVs with curved displays. However, in the total number of TVs sold in our country, their share is small - about 7% in money and 4% in units, but even here there is a noticeable positive trend.
In general, TV sales in Belarus have been falling since 2014, after market saturation passed in 2012-2013.
As Samsung told 42.TUT.BY, last year the drop was 15% compared to the previous year. However, the company is optimistic about the future and is talking about achieving profitability already in 2017-2018 - when the time comes for a massive upgrade of Full HD devices to UHD (4K).
What is QLED?
But let's get back to our big presentation.
QLED TVs are newest tvs Samsung with 4K resolution, Smart functionality and diagonals from 49 to 88 inches. The line includes both devices with conventional displays and curved panels.
In general, Samsung presented new QLED TVs back in January at CES 2017 in Las Vegas. And now they finally reached Russia and Belarus.
QLED is another attempt to achieve the picture quality of OLED TVs (which Samsung has so far abandoned) using LED panels with a set of the latest technologies - in particular, metal Quantum Dot.
In short, this is a more advanced version of last year's Quantum Dot (the technology increases brightness, color accuracy and energy efficiency of devices).
The brightness of the new TVs is 1500-2000 nits, while last year's models produced up to 1000 nits. In addition, the new products can display 99% of the DCI-P3 color space, and color reproduction does not deteriorate with increasing brightness.
What was at the presentation?
At the presentation, director of the consumer electronics division Russian Samsung Dmitry Kartashev, with the help of guest stars - director Rezo Gigineishvili, designers Olga and Irina Sundukov, as well as TV presenter Alexander Gordon - spoke about the advantages of new Samsung devices.
The director said that it is very important for him that people can see in the same quality and color what he conceived and implemented together with the film crew; sister designers praised the frameless design of the devices. curved screens and stylish TV stands, and Alexander Gordon complained that people are degrading - because the equipment around them, including TVs, is getting smarter.
It is noteworthy that the famous TV presenter was not afraid of a loud bang next to him during his speech, immediately retorting: “Galaxy S8s do not explode!” (in his hand he just had newest smartphone Samsung).
Gordon said that the TV already knows what you want to watch, and that we will spend less and less time controlling it - he demonstrated controlling a QLED TV using voice and a smartphone with a special application.
What will happen next?
In a conversation with a journalist from 42.TUT.BY, Dmitry Kartashev explained why they, unlike their main competitors, have so far refused to produce OLED TVs, replacing them with advanced LED (QLED) devices.
Dmitry Kartashev
According to him, regular high-end TVs are much better for consumers. For example, there is no pixel burn-in (especially on maximum level brightness), which means the devices will last much longer. He believes that QLED technology will outperform OLED in the short term.
The opening of the traditional exhibition in Las Vegas took place on January 8 of this year. Even before this, a demonstration was predicted large quantity new products Let's talk about new technological developments for TVs, which were presented by manufacturers who came to CES 2018.
Will users be pleased with 8K TVs this year?
We have already seen the presentation of many prototypes at various exhibitions, not least of which is CES. But today, the recent implementation of the standard has made 8K TVs a reality.
Japan-based Sony has filed an application to register the 8K HDR logo along with the trademark, which will be used for large format television receivers. This means we cannot rule out the possibility of Sony launching its first 8K TV.
At the same time, a message appeared in the Korean media about the performance by Samsung yours. This is the first TV model to have 8K resolution. But LG to launch manufacturing process To produce 8K OLED panels on a large scale, it is necessary to launch new workshops. And this is not at all easy to do.
The essence of the intrigue is the confrontation between QLED or OLED, on the one hand, and Micro LED on the other
The coming year promises to surprise users with a large number of new OLED TV models produced by a fairly impressive number of manufacturers. The greatest interest is caused by devices that do not require backlighting. It is assumed that LG will be at the head of this company, since under its full control Today there is almost a majority share of produced OLED TV panels.
South Korean media have reported LG's plans to launch its first OLED TV with Crystal Sound technology. This new technology is not only super clear, but also realistic sound was used for the first time in the Sony A1 OLED.
The main feature is an assortment, which in addition to the matrix also includes emitters. With the help of two actuators, it becomes possible to use a TV panel as a sound membrane. Thanks to this, the sound is reproduced not by individual points, but directly by the entire screen. In addition, there is confidence that LG management will not stop work aimed at creating ultra-thin wallpaper TVs. And visitors to the exhibition are presented with a compact version.
From Sony users are waiting for the release of a new OLED TV model (possibly A2). And almost certainly all other manufacturers will not want to be left behind the outgoing tram. We can say with almost 100% certainty that you shouldn’t expect your OLED TV receiver from Samsung. The company is committed to promoting its LCD TVs using the QLED matrix. As one of the ways to improve peak brightness and color reproduction, it is planned to move quantum dots into the color filter. Its location is the space in front of the liquid crystal panel.
But there are also rumors about Samsung's plans to launch its first TV based on micro-LED technology. This one new technology self-emitting display (without backlight), much similar to OLED. But there is also a significant difference, which is the ease of manufacturing large-sized micro-Ice. This is due to the high speed with which microscopic LEDs are transferred to the base. Samsung offered exhibition visitors a device with a diagonal of 150 inches.
What should you expect besides voice assistant or HDR?
The 2018 version of CES showcased the technological features of HDR well. Despite the presence good reviews While , is used as a base format, no one forgets about HLG and Advanced HDR from Technicolor, which have a place on the scene.
A standard called Dolby Vision is actively vying for entry into the premium category. However, Samsung, in collaboration with other companies, created HDR10-plus as an alternative.
Alexa voice assistants have already appeared on some of the presented TVs, and this even affected Android models. This is largely due to the slow rollout of Google Assistant for them.
For better or worse, but Apple company refused to participate in CES. This means that visitors did not see new tricks from Siri. But they are interested in whether Roku and LG are capable of becoming explorers of outer space. Another news from the exhibition was the presentation by Samsung of a product called Bixby (a proprietary voice assistant).
In the United States, the CES 2017 exhibition ended yesterday - the annual “consumer electronics show”, where since 1967 the world's leading companies have presented their most interesting new products. And although in recent years the most significant “high-tech” announcements are increasingly taking place at other exhibitions or at individual presentations, CES still has something to surprise. Vesti.Hi-tech selected the most interesting products and technologies shown last week in Las Vegas.
TVs
Which is correct - OLED or QLED? At the risk (or, on the contrary, hoping?) of confusing customers, Samsung introduced new branding for TVs at CES 2017, . Technology based on the property of nanoparticles of a certain composition to emit different colors, depending on their size, has been around for several years. However, now it has a name QLED, confusingly similar to OLED - used, among other things, by competitor to Samsung in the TV market, by LG.
New line of QLED TV. Photo (c) Samsung
Despite the new branding, QLED TVs in every sense The words presented by Samsung at CES 2017 are not new. They, like TVs from last year’s SUHD line from Samsung, use quantum dots based on the principle of photoluminescence - nanoparticles glow thanks to the light directed at them from the LED backlight common to LCD TVs. In the QLED line of TVs, “quantum dots” are equipped with an alloy “wrapper” that provides higher brightness and saturation. And the backlight was redesigned so that it shines in different directions, providing new products such as the flagship Samsung Q9F, excellent viewing angles. And this with a record brightness of up to 2000 nits.
“Real” QLED TVs (not expected to hit the market until 2018) will use electroluminescence. That is, backlighting will not be needed, and the elements that make up the matrix with “quantum dots” will glow under the influence of electricity themselves, like organic light-emitting diodes in an OLED TV. Since a separate backlight is not used, colors will be cleaner and more saturated, and blacks will be truly black. This (currently “spherical in a vacuum”) QLED will be brighter and cheaper than OLED, while providing excellent viewing angles and a wide range of colors suitable for displaying HDR content.
"TV wallpaper" LG Signature OLED W7. Photo (c) LG
According to rumors, LG is also interested in “quantum” technology and is investing huge amounts of money in related developments. In the meantime, the company's flagship TV, including the ultra-thin 3.85 mm LG Signature OLED W7, use OLED. TVs with the same technology - line Bravia A1E, which also use the surface of the screen as audio speakers - Sony also showed it at CES.
Sony BraviaA1E OLED. Photo (c) Sony
Computers
Computer news at CES can traditionally be divided into two groups, depending on how a particular product “answers” the question: “Do you want checkers or go?” The leader in the checkers category this year is definitely Razer. Her concept gaming laptop Project Valerie equipped with three 17-inch screens with 4K resolution. Additional screens extend out from behind the main one and are slightly rotated on hinges towards the user. That's just the used Nvidia video accelerator GeForce GTX 1080 is unlikely to be strong enough to display the game on all three monitors native resolution. So, what we have before us is an analogue of the concept cars that are usual at car showrooms: it’s beautiful, but it doesn’t really drive yet.
Lenovo X1 Carbon 2017. Photo (c) Lenovo
The other camp features classic “work” laptops, such as the next incarnation of the 14-inch laptop ThinkPad X1 Carbon from Lenovo, now with 7th generation Intel chips, a smartphone-fast fingerprint scanner and a battery life of up to 15 hours. Two-in-one hybrid PCs, capable of turning from a regular laptop into a tablet thanks to a transformation mechanism, have already become “classics”. It is in this form factor that Dell has now released a version of its .
Dell XPS 13 Convertible. Photo (c) Dell
Smartphones
Most market leaders save announcements of pocket technology for the MWC exhibition in Barcelona, but a couple of interesting new products made it to CES. Thus, Huawei announced for the United States its own, which houses the Amazon Alexa voice assistant, and the affordable but elegant 5.5-inch Honor 6X.
Honor 6X. Photo (c) Huawei
Asus presented at CES 2017 the second of its kind (the first) smartphone with 3D scanning technology of the surrounding space and augmented Google reality Tango. ZenFone AR sets records in terms of characteristics: processor Qualcomm Snapdragon 821.8 GB random access memory, 5.7-inch Super AMOLED QuadHD display, 23-megapixel main camera, built-in storage up to 256 GB, 3300 mAh battery. Sales should begin in the second quarter of 2017.
Asus ZenFone AR. Photo (c) Asus
BlackBerry no longer makes smartphones - this business has been completely transferred to the Chinese TCL, but this does not prevent the company from bringing new products to CES. In 2017, the Mercury concept device developed by TCL debuted in Las Vegas, running on Android and equipped with a mechanical keyboard in the best traditions of BlackBerry.
BlackBerry Mercury (aka TCL DTEK70)
Samsung also showed up at CES in terms of smartphones - the Korean company has updated its line of “mid-range” Galaxy A. The devices are protected from water and dust, equipped USB-C ports with the support fast charging and more capacious batteries. They run on 8-core processors and have from 2 (Galaxy A3) to 3 (A5, A7) GB of RAM and a 13 (A3) or 16 MP camera (A5, A7). Externally, the new items that will hit the European market in February resemble flagship Galaxy S7. Only the color scheme is more delicate - in addition to black and gold, there are light blue and peach shades.
Samsung Galaxy A5 and A3. Photo (c) Samsung
