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Optimization of behavioral factors without cheating them. Optimization of behavioral factors without cheating How you can improve behavioral factors in search results

Not so long ago, a new service appeared on the market called optimization of behavioral factors, which contributes to the growth of positions. But before we consider it, let's see how some experts resort to cheating behavioral factors:

the resource is added to the service involved in the promotion of the PF;
then the method of wrapping is selected: manual or automatic;
automatic - allows you to bring robots from search engines that perform specified automated processes.

In many cases, the site receives sanctions for cheating PF, which are very difficult to remove, and sometimes even impossible. Search engines easily figure out such cheating, as robots “fire” with IP addresses, the same browsers, screen resolutions, and other similar characteristics and actions. Realizing this, some optimizers resort to special promotion of competitors in order to lower their positions. However, if you have never cheated PF, and all this is the work of your competitors, then over time the site regains its position.

As for manual cheating, here all the actions are performed by living people. They receive tasks, for example, to go to the site for a specific request from the search, which is at position 20 and stay on it for 3-4 minutes, making transitions through several internal positions. Many people think that manual way search engines cannot determine. But in fact, it is enough to drive into the database dubious IPs that actively navigate through sites of different topics, and the scheme is calculated. Most often, a user visits the same sites for a month, and, of course, such activity will arouse suspicion from search engines. Against the backdrop of a boom in behavioral factors, Yandex will also soon learn how to calculate such manual cheating.

What do the creators of website promotion services offer to site owners by optimizing behavioral factors?

The essence of this method is as follows:

Users who like it visit your site. It certainly sounds funny. How can a person who has never visited your site know that he likes it? Actually, it's easy to determine. A huge number of low-frequency requests are prepared, and periods are carried out on them.
People who are interested in these queries will definitely find on your site what they are interested in (if, of course, you write quality texts). Statistics services analyze those who came by these low-frequency keys, looking at which of them gave the maximum effect.
Based on the data received, the service determines which indicators are optimal for your resource. Surely you know that too long time spent on the resource, a large number of views are not always good indicators of PF. A user who enters the query “what date is it today” will not stay on your resource for 7 minutes and actively navigate between pages, reading articles of 3-5 thousand characters. It is enough for him to see information that provides an answer to his question. After he recognized her, most likely the site will be closed. In this regard minimum costs time, quick response to the question affect rather positively.
The service allows you to analyze the benefits of your low-frequency requests, and adjusts their list every month. So, only the most profitable for your resource remain. As a result, the site naturally increases its positions.

Optimization of behavioral factors: important questions:

Banned for this? For such traffic, you will not be able to get a filter, because there is no artificiality here. Your resource is evaluated by real people, and you do not pay for them to go to it and click on it. As a result, there is a natural growth of positions.
Why clicks on low-frequency requests? Because it's cheap traffic. No high price, no competition. And the indicators of behavioral factors for low-frequency queries are quite stable.
How long to wait for results? As practice shows, everything starts after the first month. The most serious effect can be seen after 5-6 months. Let it be longer than cheating, but you do not risk your positions.
Is this method of cheating a site suitable? Today behavioral factors are taken into account in much the same way as external optimization. This method is equally suitable for both "young" sites and those that have been created for a long time.

PF optimization is effective in promotion, subject to the following site requirements:

there must be at least 50 pages in the Google and Yandex index;
The site must have a Yandex. Metrica”, so that the search robot notices the visitor brought;
provide access to Yandex.Metrica and Google Analytics so that the Rookee service can track and analyze the behavior of visitors to the site.

Attention! The Rookee service against the backdrop of "cancellation of links" is also developing and offering a new service. Here is an innovation from the exchange, which used to sell temporary links. In addition, it offers audits and SEO-optimized texts. Unlike other services, they offer not just promotion, but give preference to natural promotion.

Reading time: 5 min

Hello, friends!

This article will be one of the most important for promoting your site.

In it, we will look at behavioral factors, find out their main indicators, and also consider working methods for increasing them.

This material is very useful after the article about, since it makes no sense to attract people if they do not improve the behavioral factor of our site. Everything needs to work in synergy. Therefore, it is necessary to work out everything in a complex.

How to improve behavioral factors, you will learn in this material. In what follows, I will frequently use the common abbreviation this concept- PF.

If we give a simple definition of behavioral factors, then this is a set of indicators that evaluate the site based on the behavior of visitors to it. That is, how the visitor behaves on the site. Where he looks, where he clicks, how many pages he views, whether he returns to the site and others.

It is on the basis of these indicators, which we will consider further, that the general opinion about our site is formed by search engines.

On the this moment is a fundamental factor in the evaluation of the site by search engines. But the evaluation goes, as it were, at the second level of nesting. First, the visitor evaluates the site, and then, based on the behavior of the visitor, the search engines already form their opinion and increase or decrease your site in the search results.

After all, who, if not ordinary people, can appreciate the usefulness of a resource to the maximum? Search engines, unfortunately, are not yet able to do this themselves in full. Of course, they evaluate some indicators themselves, such as the number of referring domains to the site. But it is still impossible to assess the quality of the content itself and the site as a whole on its own. After all, there should be an understanding of whether the content gives an answer to the visitor's question and how well does it do it?

And in order to understand all this, there is an assessment of the behavior of the visitor on the resource. Many indicators are being evaluated, to which we are now moving on.

But first, I propose to consider all the material in the video below.

Indicators of behavioral factors

As in the case with SEO optimization, behavioral factors are divided into 2 categories:

Internal;
External.

Internal include all indicators of visitor behavior within the site. To external - site indicators in search results. Let's take a closer look at each group, because each has more than one indicator.

Internal

As usual, everything is in the form of a checklist. I will describe only the main factors that, in my opinion, have a very strong influence on promotion. All indicators are very closely related to each other.

Time spent on the site - this indicator describes the usefulness of the resource, based on the time spent by the visitor on it. A bad site can't keep users for a long time;
Depth of browsing or the number of views - the number of pages that a visitor viewed when visiting the site. If everything is done correctly, then the user will want to view more and more, which means that the site is useful and interesting;
Bounce rate is a metric that describes the usefulness of a resource based on the minimum time spent in an article. There is a set minimum time limit. For Yandex, this is 15 seconds. If the visit lasts less than this value, then this is a clear sign that the content does not answer the user's question. After all, what can be read in 15 seconds. Even the smallest volume of 1500-2000 characters cannot be studied in such a time;

Therefore, if the bounce rate for some pages is more than 15-20%, then it is worth analyzing them. This means that the user either does not receive an answer to his question or sees something completely different from what he wanted. For example, he wanted to see some kind of step-by-step algorithm of actions, but he was shown a normal story.

The bounce rate for each visit can be analyzed using a web browser in the Yandex Metrica counter. With this feature, you can understand why visitors leave the page and take steps to improve it. If you still do not have this functionality, then be sure to read the article about. There I told about everything in the text, and also recorded 2 detailed video lessons.

The return rate - many underestimate this factor, although it is one of the most important. If a visitor after the 1st visit will return to your site, then behavioral factors add "plus" to their piggy bank.

These are perhaps the most important factors that I work only in combination. To improve them to the maximum extent, you need to constantly analyze people's visits and work on content. We will consider the main points and their improvement after discussing external PFs.

External

As mentioned above, external behavioral - user behavior on the search results page. That is, the visitor entered a certain request into Yandex and he is issued from sites that supposedly should answer his question. This is where external behavioral factors come into play.

The main and, perhaps, the only indicator I would single out is the CTR in the issue.

CTR in SERP - clickability of your site on the search page. The visitor is given a lot of sites when searching for an answer to a query. As a rule, eyes always immediately pay attention to the first sites, since it is logical that they have a complete detailed answer.

But, if our site for a certain request is, for example, in the 7th position and the visitor immediately clicks on it, and not on the first resources, then we will have an increase. But this is quite difficult to achieve. How? Again, next.

I will also highlight another factor that can be simultaneously attributed to both external and internal.

We are talking about an indicator called as a return to search results. That is, whether the user returns to the search page to search for the answer to their question after visiting our site.

Agree, if the user received a clear and exhaustive answer to his question, then with a high degree of probability he will no longer go to the search to climb other sites. I can’t say for sure what will be a “plus” if the search for an answer ends with our site. But, if there is a return to the issue, then this is a sure signal that our page either does not fully meet the search query, or does not answer it at all.

So, now I’ll tell you about working chips, how to improve the behavior of visitors on the site in all respects.

How to improve behavioral factors?

As such, there are no ways to improve each factor separately. Therefore, it is necessary to approach everything in a complex way, which I do not stop talking about.

Focusing only on each method separately, we will not achieve the desired effect and bad indicators will overlap good ones.

And in general, there are no ways to improve. There are no secret tricks that will make visitors behave better on the site. Many people think that by putting similar posts at the end of the materials, they will achieve more clicks and so on.

But in fact, the improvement of the PF is possible only with the improvement of the site itself. his concepts in general. There are no secret tokens.

When it comes to improving internal factors, remember 3 things:

Content;
usability;
Design.

Let's analyze each point in more detail.

By content, I mean many factors:

The answer to the question and its completeness - at first glance, the visitor must understand whether he will receive an answer to his question. To do this, make clear headings and write from the first lines what the visitor will know. Also open the topic in full, if necessary and possible;
Readability - that is, to make it easy to read. Its structure is responsible for this. This will be discussed in a separate article, in which we will analyze how to format content correctly;
Usefulness and interestingness - the more useful and interesting the content, the more time the visitor will study it. Here it is very important to make points of capturing attention. The more of them, the more attention to your content and the greater the visit time. To do this, use images, videos, tables, polls, and so on.

Usability is the ease of use of a website. Its structure (location of all elements) and, of course, design are responsible for this. There will also be detailed materials about these elements. Here I will only say that the design should not distract from the content. A website is first and foremost about content. So do not make something colorful and flashing out of it.

Understand the internal factors. It all comes down to bringing the site to maximum usefulness and convenience.

To improve external behavioral factors, you need to work hard with the compilation of the snippet, since it is he who is responsible for the clickability of the site in the issue.

Snippet is short description specific page or site as a whole in the search results.

The more competent and attractive we compose it, the more clicks there will be. But this snippet must really display the content of the page so that the visitor does not immediately close it.

Here are the basic rules for how to form a snippet:

Title - consists of the main keyword with possible additions for attractiveness or a tail from a lower-frequency query;

For example, if I promote a page for the query "Image optimization", then I can add the phrase "for the site" and then I get a lower low-frequency query. This page will be seen by more requests and gives a better understanding of the article itself. After all, image optimization is a loose concept.

The description is the piece of text that appears under the heading. It should display the content of the page as accurately and fully as possible - this is an ideal description. A piece of text, as a rule, is taken from the corresponding field, which we fill out when adding a page. It can also be taken from the text itself on the page and you need to work with this item;
Keyword in the URL of the page - this parameter not only determines the clickability of the site, like the previous 2, but using this moment, you can also improve the conversion rate from the search;
Favicon - of course it should be. And the better it is, the greater the effect.

So, by doing all of the above actions, you can significantly improve the behavioral factors on the site. No need to focus on all sorts of fresh and popular entries in each block of the site. They will have no effect. Yes, no one denies that you will get some extra pageviews thanks to this functionality, but the main purpose of these gadgets lies a little deeper, which I will cover in future articles.

So, friends! The conclusion from all of the above can be drawn as follows.

To improve behavioral factors, we make the site as useful and convenient as possible for people, and then no bounce rates and low time spent on the site will be scary.

In conclusion, one more interesting video by behavioral.

On this I will end this article. If suddenly I forgot something, then correct me, please. Anything happens.

Also write your observations and opinions. Let's discuss this interesting topic in the promotion of sites on the Internet.

On this I round off. See you.

Sincerely, Konstantin Khmelev!

Optimizing Behavioral Ranking Factors

The desire of search engine developers to make the issue of the most useful for users is quite understandable, since this is their direct task. But it is obvious that algorithms that use only dry numbers of parameters for ranking are not suitable for this. Therefore, search engines, in addition to the quality of content and incoming links, began to look closely at user behavior.

How do search engines work with behavioral factors? How does Yandex spy on users and find out their preferences? The first thing that the search engine takes into account is in the issue. If three times more users select the eighth result in than all the rest, then this is a direct hint that it is more relevant to the query. Therefore, the search engine can raise such a result to a higher position, despite all the merits of other sites in the form of links and other factors.

Yandex also actively uses its services, mainly the Yandex.Metrika statistics system. It provides a huge amount of data that gives signals for assessing the attitude of users to pages. For example, the time spent on a particular page can tell a lot - it is obvious that the pages from which users immediately leave are less liked by them than those on which they linger for a long time.

In addition, there is reason to believe that an add-on for Yandex.Bar is used to collect information about user behavior. This fact has not been officially confirmed, but according to many experts, such “espionage” takes place.

Methods for accounting for behavioral factors And how should the owner of the site evaluate in order to understand in which direction it is necessary to improve their own resource? For this, one of the tools used by the search engines themselves is suitable - statistics systems. Let's consider how they work using the example of Yandex.Metrics, familiar to every optimizer.

This service has a special “Behavior” tab, where you can use the webvisor to monitor the actions of visitors in video format.

Yandex.Metrica gives us the following important information:
Ways to improve behavioral factors It is logical to start optimizing behavioral factors from the moment users first interact with your site - from appearance links in the search engine results, that is, from the snippet. We have already written about this in detail in, and on our SeoPult.TV channel you can watch a video report by Alexander Shubin, the head of two Yandex search services, on the principles of generating snippets.

So, in order to create a snippet that is attractive to users, you need to understand the principles by which the search engine forms it. If earlier for the snippet "Yandex" took the text from the contents of the Title and Description, now any piece of text with a keyword can serve as the basis. If the search engine has chosen an unsuccessful phrase, then you can try to remake it in the text without changing the total number of keywords.

If your site's theme allows you to use semantic markup, then you should definitely use it - with the correct application of the Schema.org standard, you are guaranteed a great snippet. You can read more about microdata in

Try to diversify your traffic. Use social networks, forums, blogs. Let the share of transitions from these sources be small, but in this way the traffic will become more heterogeneous, and therefore more natural.

To keep the user on the site, in addition to publishing interesting and informative content, you need to use ingenuity and use a creative approach. Anything can be appropriate here - from design chips to useful services. An example is a tire calculator for selecting wheels on wheel sales sites or gearbox calculation programs for tuning enthusiasts. Successful solutions often end up in the bookmarks of users.

An interesting video or even a small flash game can help keep the user longer on the page.

It will also be a plus to put links in the text to other pages in those places where they are really needed for the convenience of visitors (at the same time, do not forget about - such links should not harm it!). Blocks with similar posts or products will also help to make the user stay longer on your site, and this is another coin in the treasury of optimizing behavioral factors.

Behavioral factors are all the actions of users on the site:

visits to the site;
time spent on the site;
clicks on links on the site;
repeated returns to the site;
browsing depth (number of transitions within the site);
bounce rate (users leave the site after viewing one page);
clickability of the page in search results (the number of clicks from search engines).

These factors are taken into account by search engines when ranking. Simply put, the position in the search results will depend to a certain extent on how active users of the site are. The idea of using behavioral factors in ranking is as simple as possible: provide users with content (articles, videos, music files, pictures, etc.) that has passed a kind of check for compliance with expectations. The introduction of behavioral factors into the ranking results has improved the quality of web resources, their overall usefulness and competitiveness.

Learn more about behavioral factors and their optimization

Website CTR (click through rate in search results).
The more clicks from search engines, the more profitable the site looks in the eyes of the latter. It happens that a site that has settled in the eighth place in the search results has a higher CRT than the one in the first place. It is more useful for users, which means that the search engine can promote it higher in search results, despite the fact that competitors have a larger link mass.
How to optimize?
Here you need to work with the snippet (a brief description of the site), the title (the Title meta tag) and the URL. The correct title is as informative as possible, contains keywords and attracts attention. To create a high-quality snippet, it is recommended to use . With it, the page description will be as informative as possible for users, which will attract their attention, which means it will increase CRT. As for the URL, it should be as long as possible understandable to the user(CNC). There should be no addresses like site.ru/54f?>33/stranica_1.html!
Attendance.
This is the total volume of resource visitors from all sources (from forums, social networks, blogs, bookmarks, thematic sites, as well as direct visits). Here, search engines take into account how many people visited the site, and from what number of sources.
How to optimize?
Everything is simple here: the more channels to attract users to the site, the better. Therefore, if there is minimal traffic from any direction, then this is a signal to start active actions in this direction. Traffic optimization is the first step in moving users from the category of "visitors" to the category of "buyers".
User behavior.
- Failures. These are visitors who, after viewing one page, left the site. The higher this figure, the worse.
- Time on site. The time period during which the visitor was on the pages of the site.
- View depth. Here, too, everything is quite simple: the more pages the user visited, the more he was interested in the site.
How to optimize?
In order to minimize bounces and increase the time spent on the site / the number of pages viewed, you should saturate the resource with interesting content and services. If there are no transitions on the links (links) on the pages, this is a “wake-up call”. Search engines may consider such links unnecessary, which can lead to a site downgrading in the search results. Internal linking will help solve the problem (about us). Links should be placed in the body of the content (in the text), in the "similar posts" blocks. Links should be as clear as possible for users. If visitors follow the links, then the bounce rate will decrease significantly, and the time spent on the site will increase, as well as the number of pages viewed. Links to other resources are also necessary: however, if there are no clicks on them, the search engine may consider them “corrupt”.
In addition, you should pay attention to the speed of the hosting (page loading time depends on this) and the usability of the site. And finally, you just need to post only high-quality and unique content that will be useful to users.
audience core.
This is a special category of users who visit the site regularly. The frequency of visits can be completely different: once a day or once a week. Such users come to the site most often from bookmarks.
How to optimize?
Here one should pay Special attention site usability, as well as high-quality and relevant content. Its popularity among users depends on how convenient and understandable the resource is. Agree, even high-quality content will not save the site if it is simply inconvenient to use. Well, high-quality content (text and multimedia) is generally the most important "whale" on which the interest of regular or intending to become regular users rests. You can read about how to write articles for people correctly here. At the same time, do not forget about keywords, which should be embedded in the text as harmoniously as possible.

Dishonest methods of improving behavioral factors

Some optimizers prefer not to mess around and use the services of special services. So, the site userator.ru gained some fame. Here, webmasters can hire users for a certain fee who will spend enough time on the pages of the desired resource, will follow links from other sites and from search engines, and will also be active (view not one, but many pages) .

Is it worth using this method of improving behavioral factors to increase positions in search results? Well, actually, no one forbids it. But this is only a method of black optimization, which the CORRECT optimizer will disdain to use.

Methods for accounting for behavioral factors

So how do you track behavioral factors? How to understand what aspects of the site and promotion need to be improved? Everything is very simple: you need to use one of the statistics tools. Consider the most popular one - "Yandex.Metrika".

Yandex.Metrica tools:

conclusions

When working on website promotion, do not forget about behavioral factors. After all, the whole point is to make websites meaningful, convenient and useful for users. And the easiest way to solve this problem is to observe and analyze user actions on the site.

Hello, dear readers of the blog site. What are Behavioral Factors (BF)? The term has recently been used everywhere and its concept has become somewhat blurred. In fact, these factors allow search engines to evaluate the attitude of visitors to the site, i.e. use "public opinion" in ranking. If we talk about ways to measure this very opinion, then there are only two of them:

Spy on the user in to measure the CTR for sites for different search queries, and see which of them will be clicked last and will not return to the search results anymore (the so-called LastClick), having found a completely exhaustive answer on the pages of this site.
Spy on the user directly on the site. The measurement of "public opinion" in this case occurs by indirect parameters: "", "Repeated visits".

There is an opinion that the first group of indicators (removed in the issue) is more important. But from the point of view of common sense, priority should still be given to indirect parameters measured directly on the site. Otherwise, search engines will be one of the last to learn about the appearance of new, but super interesting sites for users, because their visibility in search engines is zero, which means that neither CTR nor LastClick can be calculated for them. But by analyzing the internal metrics of "public opinion", search engines can very quickly draw a conclusion about the significance this resource for users.

Therefore, by optimizing user behavior on your site, you improve the attitude of search engines towards it. I would like to draw your attention to the fact that (every site owner should strive for this), and do not cheat. You can cheat only in a natural way, for example, by publishing “stunning” posts on your blog that will bring both traffic and improve behavioral ones. Is this a spin? Yes, because you pursued a selfish goal. Will she be punished? No, more praise. But today we're going to talk about a slightly different way.

What is the essence of the PF optimization method without cheating?

Boosting user behavior on the site in any way other than natural (improving usability, navigation, adding interesting materials or services) is always a somewhat risky undertaking. Search engines, having a picture of the entire Internet at their disposal, can very easily notice deviations in the behavior of your users from the behavior of those who visit other sites of your same subject. Will they punish or not? Do not know.

However, there is a way to optimize user behavior on the site that is different from cheating, and at the same time does not require expensive investments in improving usability (although one does not interfere with the other). It allows increase the "average temperature" in the hospital. See search traffic your site is formed from visitors who clicked on both . Do you understand their differences at least in general terms? If not, please follow the link below.

So, you probably understand that the worst behavioral characteristics will be shown by users who came to you by HF requests, because they themselves did not really know what they wanted to see in response to their request (for example, “TV”). Those who came by midrange request will have more interest in your site on average and higher behavioral ones. But, a priori, the most cute visitors are those who entered low-frequency queries (expanded) or ultra-low frequencies into the search.

Do you understand what I'm getting at? Behavioral improvement, in fact, is attracting (and not cheating) users to the site who really want to read your articles or want to climb on it, but at the same time they will not be “decoys”. It is clear that there will be many such interested users throughout the Internet, but how to find them and direct them in the right direction? Here is the question.

The general opinion about your site among search engines is made up of a combination of all parameters, including average indicators of user behavior on the site. If all your search traffic will consist of HF and MF, then there will be a lot of “failures” (leaving immediately after entering), and the average time and number of pages viewed will be, on the contrary, small. What to do? Well, that's right, requests. By the way, according to statistics, eighty percent of search engine visitors enter queries from the long tail.

The long tail of low-frequency queries (completeness) is generally a wonderful thing from all sides (read about its significance in articles about and about that). LF requests present in in large numbers, improve the overall picture of user behavior on your site and everything else is much more convertible (selling) than HF or MF. But there is one thing that breaks all the good intentions of site owners - collecting a long tail is quite difficult in technical terms.

So we come, as they say, to today's post. A hero appears on the scene who will allow to solve the situation described above in favor of the site owner, while not particularly puzzling him, except perhaps by spending some additional amount of money. But for the owner of a commercial site, spending money on promoting and attracting the target audience is a common work moment. The main thing here is that investments would not be in vain. Actually, this is what we will try to understand a little lower.

How does the optimization of behavioral factors work in the Rookee service?

Our today's hero is well known to many of you. These are the same “straight hands” that I mentioned in the title of the article. That is, the service of automatic website promotion Rookee, which is read exactly as "hands". Of course, first of all, “hands” is a link aggregator (purchases eternal and temporary links according to your chosen strategy), but you can activate it in its settings ( optimization of behavioral factors).

True, it makes sense to connect OPF only if you have on your site. This is necessary so that Yandex receives timely information about your wonderful and constantly improving behavioral factors (of course, it can collect something through alternative channels, but this way you guarantee its 100% awareness).

In addition, you should give the Rookee service access to the information collected by Metrika or Analytics. This is necessary not just like that, but for everything to work like clockwork. See for yourself.

It is for the selection of the necessary low-frequency requests (promising), as well as for tracking the situation with the behavior of users on them that are passing, and you will need access to the statistics of your site. LF requests from the long tail By the way, far from all are taken, namely those that:

We have already got close to the Top and it will be possible to throw them there “in one motion”
They are not very competitive, so as not to complicate the implementation of the first paragraph
Already now, users (to your site or to the sites of other users added to the Rookee system) who are “well-behaved” are moving through them

Those. OPF allows you to promote the most effective queries from the long tail to the Top. Well, like any query from the long tail, they have good conversion properties, which will help both increase sales and, in the eyes of search engines, begin to look like a paradise for users (good depth of transitions and big time on the site). In fact, it's all very similar to traffic promotion.

These are the most selected requests (usually, there are several hundred of them) "hands" will begin to advance by linking from resources related topics. The words of selected low-frequency queries will be used as anchors (link text), which in turn will expand your resource and its visibility in search engine results, which again is good.

By the way, OPF does not live by links alone. “Hands” are actively used to attract interested users (especially in the first months, when the links placed on the necessary low-frequency queries have not yet given effect - SEO, as you understand, has some inertia) use RTB (relatively new technology in the online advertising industry, which is an auction advertisements in real time).

Using the statistics services connected to the Rookee system (Metrika or Analytics installed on your site), the OPF module carries out visitors coming through them. Based on these data, the system makes a decision:

About the removal from the promotion of unpromising low-frequency requests that, for one reason or another, stubbornly do not climb into the Top. Why waste your time and waste your budget, especially since a long tail on any topic turns out to be huge and you can always find an alternative.
About removing low-frequency requests from promotion, which, after getting into the Top, did not serve to improve the behavioral factors of your site. To do this, they compare the PF (time on site, browsing depth and bounce rate) of users coming from a particular channel or request, and if their behavior is better than the average PF for the site, then these are the same users. If not, then such channels and requests are filtered out.
About collecting and adding a new block of low-frequency requests when the system sees that the desired bar of the average behavior of user behavior on your site has not yet been reached. Optimal behavioral factors are calculated for each site individually based on data on the behavioral indicators of resources of the same topics that are successfully advancing in search engines for similar requests.

By the way, exactly given function is one of key features OPF in the Rookee service: what would take you several working days (or weeks), the service does quickly and regularly. Automation of the process, and that's it.

But for a meticulous reader, the question is probably already brewing in his head: what did the “hands” pick up to optimize the PF? For hundreds of requests, this will be quite tedious and expensive. I hasten to assure you that the system cares about your peace of mind, so all additional requests are selected based on the content that already exists on your site (for example, subheadings can be used as a source of these very additional LFs).

If you don’t have enough unique and useful content on your site (and you probably didn’t read my article about it), then you simply don’t need buying links and optimizing the PF. Just waste your money. You can only promote sites, and they are primarily text for search. No texts, no website, no promotion.

What is the price of the issue and what results should be expected from optimization?

Actually, after we have in general terms understood the methods used to optimize behavioral factors, it is worth saying a few words about pricing. Price for the OPF service directly depends on the number of pages of your site in the index. When indexing new pages, it will change, but not more often than once every three months, and after agreement with you. Not quite clear? Then let's get a little more specific.

(optimization of behavioral factors) in Rookee are formed:

Based on the competitiveness of your subject and region of promotion. It is clear that depending on the subject, the cost of attracting visitors can vary significantly.
Based on the size (number of pages) of the site. If the site has several pages, then you can’t imagine many low-frequency queries for it.
Depending on site traffic. After all, the more visitors you have, the more high-quality traffic you will have to attract in order for Yandex to notice positive changes in user behavior against the general background. How many users will it take to improve the behavioral characteristics of your site to the level of competitors in the search? Here you need to understand that search engines do not take into account the amount of traffic, but its quality. Rookee brings in just the right users to improve their average time on site, bounce rate, and page depth. That is, exactly those indicators that search engines take into account when determining the position of the site.

Incidentally, it turns out that optimization of the PF of a young site in the "hands" will be quite cheap, because you don’t need to attract so much to your site " good users”, so that the changes become noticeable to Yandex (through the Metrica you have installed). Finding such a small number of users is both easier and cheaper. In general, some incentive is obtained for the owners of young projects who have Money not so much at first.

In addition, young sites with a still fairly low or almost zero level of traffic, after connecting the OPF service, will receive significant increase in attendance(as much as twice, judging by the data provided by the Rookee service several months after the launch of this module).

At the same time, traffic increases due to real visitors (who will perform conversion actions) who came either from a search for an LF query from the long tail (a non-main semantic core assembled by “hands”), or those who came from RTB. In general, live visitors (a by-product of Pf optimization), which, with a high degree of probability, can be converted into buyers.

Remarkably, there is an increase in positions in the main semantic core of the site. Positions improve on average by 20 points in Yandex and 10 points in Google during the first month. And this is very decent.

Summing up

Probably, for many it has already become an obvious fact that now he is driving comprehensive promotion, because there is no such ranking factor that would pull the site to the Top with a complete failure on all other fronts. Links used to be such a factor, but now they are just one of many promotion tools. It is necessary to deal with internal optimization (content, navigation, design), and behavioral improvements, and do not forget about links. Literally every little thing matters.

Summarizing the previous paragraph, the maximum result is obtained by combining the optimization of behavioral factors with link promotion and text optimization. About PF. It is better to optimize them (attracting exactly the traffic that shows good behavioral ones), and not to wind them up (by clicking on the issue, visiting sites by robots or people for certain tasks).

The optimization proposed in Rookee will have a good effect not only on the PF, but also on the overall conversion of the site and its SEO. It comes down to the selection and promotion of promising LFs, to attracting targeted traffic from RTB and adjusting the first two components according to the actual results for a particular site, taken from the data collected by Metrica or Analytics. Such work is very difficult to do manually, so the automation offered by the service is worth the money that you pay for it.

Thanks to the use of RTB, the effect of optimizing the PF comes almost immediately, and reaches its maximum in six months, when all the links purchased on the LF are fully taken into account and these same requests will jump into the Top. This effect promises to be long lasting, because positions in the Top will be supported not only by links, but also by good PF. Plus, you get an additional flow of targeted visitors who can. Well, the improvement of positions for all promoted queries (the main core) is also worth mentioning.

In fact, in OPF, for the lowest possible price, you get a natural improvement in behavioral factors, growth in positions and an increase in targeted traffic. There are no complete analogues of the service, basically everyone offers just a cheat of behavioral factors, which cannot give such results. IMHO.

Accordingly, I recommend own experience familiarize yourself with the system OPF (PF optimization) in the Rookee service and draw your own conclusions. Hope you share them in the comments.

Good luck to you! See you soon on the blog pages site