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How to improve PF - practical advice. How to optimize behavioral ranking factors? How search engines analyze user behavior and what they pay attention to

Golden Rule: Rules are created by those who have gold (c) “The Manager’s Book of Quotations” Gold Affiliate – time to create your own rules.

Hello. Remember, just recently I told you about? So, with the last update, positions in Yandex sank, I hope, temporarily; at the end of April there will be a full report on that experiment. Also, unfortunately, I just recently managed to catch a filter on another site for cheating behavioral factors (there, however, was not manual execution of tasks, but automatic, but in very small quantities). What am I talking about? Yandex is tightening the screws, artificial promotion in this way is becoming harder and harder.

As always, at such turning points, those who react fastest to changes in the market, to its characteristics and needs, begin to rake in the loot. Why don't my brains work so fast and my pockets don't have a couple of millions? Imagine, now you can use “boosting natural behavioral factors.” We all understand that this contradicts itself, so the word “cheating” can be safely thrown out.

A certain “miracle service” has appeared on the market, which allows promote your website by optimizing behavioral factors ( OPF) . Let's first look at how the usual cheating of behavioral factors (PF) occurs:

The site is added to the PF promotion service.
Select the cheating method: automatic or manual.
The automatic method of cheating brings robots from search engines (SEs), they perform some automated processes. This very often leads to sanctions from the PS, since robots are strictly “scorched” by their IP addresses, the same screen resolutions, browsers and similar similar characteristics and actions. In general, Yandex is amazing in this situation (I came to this conclusion after receiving a filter for cheating PF): it turns out that you can buy similar automatic transitions for a couple of thousand rubles and throw a competitor located nearby somewhere far away. Yandex answered a similar question to me like this:
When developing these algorithms, we, of course, took into account the possibility of competitors to influence the position of a particular site and minimized it. If you really do not use or have not used any deceptive techniques to promote the specified site in search engines and the site is developed in the interests of the user, then over time its positions will be restored.
Manual way of working. It’s much harder to “get burned” here, since the actions are performed by living people. They receive tasks, for example, to go to the site, which is located in the 20th position, sit there for 3-4 minutes, and make transitions to 2-3 internal pages. It seems to me that here, too, you can easily burn everything down: drive dubious IP addresses into the database, which are actively sitting, going first to sites on the “Auto” topic, then on the “Construction” topic, and then completely about “Nanotechnology” and finish everything off with the site “ Food for children." All the same, we most often visit the same sites, and it is unlikely that for a month an ordinary user can sit every day and “torture” search engines on different topics. Just some kind of geek. Einstein! I think Yandex will also soon learn to identify manual cheating against the backdrop of this period – the boom of behavioral factors.

What do the creators of “promotion of OPF” offer us? Impossible, as I thought at first. It turned out that this was just a well-thought-out strategy. The essence of promotion using optimization of behavioral factors is as follows::

People who like it come to your site. Doesn't it sound funny? How can a person, without visiting your site, say that he likes it? It turns out that this can be determined. A bunch of low-frequency queries (LF) are compiled, and they come to you using them.
In any case, people who are interested in these low frequency queries will find what interests them (of course, if you have the necessary information). With the help of statistics services, the service analyzes those who came through these low-frequency requests, looks at which requests gave the maximum effect (you yourself know that it is very easy to look in some Metrica statistics on the viewing of any “object”, the time of its stay and others interesting details).
Based on these data obtained using an “internal” algorithm, the service determines which indicators are optimal for your site. You all probably understand: too long a time on the site, a huge number of views - there are not always good indicators of behavioral factors.
I immediately remember this crude comparison that I remember from the time I started blogging. A person who searches for “length of an elephant’s penis” will not spend 7 minutes on your site, navigate through 8 internal pages, and read 3,000 characters of your text. One sentence is enough for him, which gives a specific answer to his request. He receives it, leaves and does not return to the search by this request. That is, here, I would say, on the contrary, minimal amount time, quick satisfaction of the answer to the user's question play a big role. In general, I believe that we will slowly leave the “water” on the Internet. There is a ton of unnecessary information around that we spend hours reading. In our age this is an unaffordable luxury. I am sure that search engines will be more active in fighting the “water”.
The service analyzes the benefits of selected LF queries and adjusts their list monthly. This way, only the most beneficial ones for your site remain. Thus, your site moves up quite naturally.

I foresee a lot of questions, so I’ll try to describe some thoughts and data:

Will they get banned for this? You will not receive a filter for such traffic generation, since there is no artificiality here. Essentially, your site is evaluated by real people who are not paid to “click” and go to your site. There is natural growth here.
Where does this traffic come from? They say they buy from suppliers. Where exactly, who the hell knows, we understand that James Bond works. The same one.
Why are transitions based on low-frequency queries? Cheap traffic. 🙂 Here is the main answer. No competition, no expensive price. And the PF indicators for low frequency queries are quite stable.
When can I expect results? Everything starts after the first month, as usual. The most serious effect is achieved after 5–6 months. Damn long time. But it’s better than moving forward in 2 months, catching a filter and losing everything. Calls, clients, sales... Need I even talk about it? I want to cry when a client writes: calls have dropped, sales have decreased.

Is this method of promotion suitable for my site? Against the backdrop of Yandex’s “refusal of links,” behavioral factors began to play a more serious role in the eyes of SEO specialists. They are very suitable for everyone, especially for “young people”, that is, sites that have just been created. But pay attention to the requirements for sites:

The Yandex and Google index must contain at least 50 site pages.
The Yandex.Metrica counter must be installed on the site for Yandex to notice the visitors it brings.
You must provide access to Google Analytics or Yandex.Metrica so that Rookee can analyze the behavior of site users.

What kind of miracle service is this? Yes, all the same. Yes, against the backdrop of “cancellation of links”, this service also does not stand still, it is developing (something needs to be done so that the money continues to flow). It is money that once again forces us to think, and various competition forces us to come up with something new that would really work and retain users of the service. If there is a result, why not? Everyone is ready to pay.

This is an innovation from a service that previously simply sold temporary links, but now it also deals with audits, links (temporary and even permanent), SEO-optimized texts and behavioral factors. Unlike many other services, it’s not just promotion, but natural promotion. Well, that's commendable. Bravo. Well done.

I . Of course, I will write about the results. I would like you to rate and share the results too. Maybe you can tell me how to get 10k+ traffic to my blog.

I look forward to your questions and comments.

P.s. Are you interested in storage systems? Take a closer look at HP 3PAR StoreServ 7200, a good choice. Excellent quality.

Behavioral factors- these are all user actions on the site:

visits to the site;
time spent on the site;
clicks on links on the site;
repeated returns to the site;
viewing depth (number of transitions within the site);
bounce rate (users leaving the site after viewing one page);
page clickability in search results (number of transitions from search engines).

These factors are taken into account by search engines when ranking. Simply put, how active a site’s users are will determine its position in search results to a certain extent. The idea of using behavioral factors in ranking is as simple as possible: provide users with content (articles, videos, music files, pictures, etc.) that has passed a kind of test to ensure it meets expectations. The introduction of behavioral factors into ranking results has improved the quality of web resources, their overall usefulness and competitiveness.

Learn more about behavioral factors and their optimization

Site CTR (click-through rate in search results).
The more clicks from search engines, the more profitable the site looks in the eyes of the latter. It happens that a site ranked eighth in search results has a higher CRT than the one in first place. It is more useful for users, which means that the search engine can promote it higher in the search results, despite the fact that competitors have more link mass.
How to optimize?
Here you need to work with the snippet ( short description site), title (Title meta tag) and URL. The correct title is as informative as possible and contains keywords and attracts attention. To create a high-quality snippet, it is recommended to use . With it, the page description will be as informative as possible for users, which will attract their attention, and therefore increase CRT. As for the URL, it should be as long as possible understandable to the user(CNC). There shouldn’t be any addresses like site.ru/54f?>33/stranica_1.html!
Attendance.
This is the full volume of resource visitors from all sources (forums, social networks, blogs, bookmarks, thematic sites, as well as direct visits). Here search engines take into account how many people visited the site, and from how many sources.
How to optimize?
Everything is simple here: the more channels for attracting users to the site, the better. Therefore, if there is minimal traffic coming from any direction, then this is a signal to start active actions in this direction. Optimizing traffic is the first step to moving users from the “visitors” category to the “buyers” category.
User behavior.
- Refusals. These are visitors who left the site after viewing one page. The higher this indicator, the worse.
- Time on site. The time period during which the visitor was on the site pages.
- View depth. Here, too, everything is quite simple: the more pages the user visited, the more interested he was in the site.
How to optimize?
In order to minimize failures and increase the time spent on the site/the number of pages viewed, you should saturate the resource with interesting content and services. If there are no clicks on the links on the pages, this is a “wake-up call”. Search engines may consider such links unnecessary, which can lead to a lower ranking of the site. Internal linking will help solve the problem (about us). Links should be placed in the body of the content (in the text), in the “similar posts” blocks. Links should be as clear as possible for users. If visitors follow the links, the bounce rate will decrease significantly, and the time spent on the site will increase, as will the number of pages viewed. Links to other resources are also necessary: however, if there are no clicks on them, the search engine may consider them “sales”.
In addition, you should pay attention to the speed of the hosting (page loading time depends on this) and the usability of the site. And finally, you simply need to post only high-quality and unique content that will be useful to users.
Core audience.
This is a special category of users who visit the site regularly. The frequency of visits can be completely different: once a day or once a week. Such users most often come to the site from bookmarks.
How to optimize?
Here we should pay attention Special attention website usability, as well as high-quality and relevant content. Its popularity among users depends on how convenient and understandable a resource is. Agree, even high-quality content will not save a site if it is simply inconvenient to use. Well, high-quality content (text and multimedia) is generally the most important “whale” on which the interest of regular or intending to become regular users rests. You can read about how to properly write articles for people here. At the same time, do not forget about keywords that should be introduced into the text as harmoniously as possible.

Dishonest Methods for Improving Behavioral Factors

Some optimizers prefer not to bother and use special services. Thus, the site userator.ru has gained some popularity. Here, webmasters can, for a certain fee, hire users who will spend enough time on the pages of the desired resource, will go to it using links from other sites and from search engines, and will also be active (view not one, but many pages) .

Is it worth using this method of improving behavioral factors to increase rankings in search results? Well, actually, no one forbids it. But this is just a method of black optimization, which the RIGHT optimizer will disdain to use.

Methods for taking into account behavioral factors

So how do you track behavioral factors? How to understand which aspects of the site’s operation and promotion need to be improved? It's very simple: you need to use one of the statistics tools. Let's look at the most popular one - Yandex.Metrica.

Yandex.Metrica tools:

conclusions

When working on website promotion, do not forget about behavioral factors. After all, the whole point is to make sites meaningful, convenient and useful for users. And the simplest method of solving this problem is observing and analyzing user actions on the site.

In the last post I wrote about various social factors when promoting a website, and today I want to talk about a similar area - behavioral ones. Both those and other factors are among the most relevant now. This is due to the shift in the emphasis of search engines towards natural promotion. In addition, this is not the first post about, and I have already considered several systems for improving/cheating the PF. However, the automatic promotion service offers a slightly different concept of working with PF, which has nothing to do with cheating!

OPF technology fromRookee is to attract visitors to the site with the best PF indicators through low-frequency queries (from search or RTB). Here you can include various keywords with little competition, close to the TOP-10, as well as those that have PF values above the average for your project. In fact, Rookee carries out additional automatic promotion of the most effective queries that will ensure an increase in behavioral factors. That is why the OPF technology from Rookee does not in any way contradict the rules of search engines.

OPF operation algorithm:

You activate the Behavioral Factors Optimization service.
In the process of analyzing the site and its visitors, a set of hundreds of low frequency queries is formed.

Rookee buys links from similar thematic sites. At the same time, in essence, the visibility of the site in the PS increases due to the dilution of the anchor list.
Every 2 weeks, the system optimizes the list of queries: keywords without transitions are removed, new more effective ones are added, and the promotion strategy of some of them is changed.

Considering that we are talking about hundreds of requests, then such an analysis would take you several days. And all this for the sake of low frequency keywords, would you bother with this? I think no. Here in Rookee everything is done automatically, and you can pay attention to the high and midrange keys. After connecting to the Behavioral Factors Optimization service, you do not need to configure anything additional.

When connecting OPF you can count on:

In general, not only do behavioral factors improve (naturally!), but you also get an increase in rankings in search results with a parallel increase in traffic and attracting visitors who are really interested in the site.

The behavioral optimization service was launched relatively recently, but you can already see the first results of its work. There are two articles on the Rookee blog that address this issue. The first summed up the results of the month of work of the OPF. Here is an example of a site: topic: dentistry, Moscow region, 4 years, 250 pages each in the PS index.

Globally, the results are as follows.

For most sites, conversions from search increased by 20% (both from Yandex and Google).
Average viewing time on the site increased by 15%.
The bounce rate has not changed.

The second article contains much more information for analysis. More than 300 sites connected to the OPF were studied (200 of them worked for 2 months). Here's what happened:

As you can see, all the main parameters of behavioral factors (view depth, time on the site, repeat visits) have increased. At the same time, the bounce rate column shows the number (%) of sites for which this value has decreased - that is, only 58% of projects (slightly more than half) received a decrease. It’s not for nothing that this is the most difficult indicator.

If we talk about traffic, then for sites with less than 100 unique entries per day, it increased quite seriously - 65% and 87% for the first and second months, respectively. For sites with more than 100 hosts per day, the increase is 15 and 19%. According to Rookee developers, this is quite normal growth after the start of promotion, which will look as natural as possible in the eyes of search engines.

Rank growth for the sites studied also improved.

Updating behavioral factors for a particular site can take from 2 to 4 months, so it will be interesting to see the results after some time. Overall it is very unusual. This is a truly non-trivial approach in the form of cheating, which many people use. The advantages in this case are obvious: dilution of the seed core and improved visibility in search engines, an increase in transitions from search, and a direct improvement in the behavioral factors themselves.

In modern search engine promotion has increased noticeably. Now search engines carefully evaluate the satisfaction of their users when they visit recommended sites from the search results. Therefore, optimization of these factors is an important element of successful SEO promotion.

How behavioral factors are optimized in Runet

It’s good if a specialist deals with the issues of optimizing behavioral factors (BF). He knows perfectly well what and how should be located and work on the site in order to satisfy the needs of visitors.

It’s another matter if the site owner does not use the specialist’s capabilities for some reason. But PF plans to optimize its resource. In this case, there is an option automated system OPF.

Cheating behavioral factors

Until the summer of 2014, all options for such optimization were implemented in the following ways:

Automatic option. A regular botnet is connected and smart robots come to the promoted site. Thus, they seem to show the search engine that they are interested in the resource (there are transitions to pages).

But as practice has shown, such “parsley” is very easy to see through by search engines. They can clearly see from which IPs and what behavioral parameters these fake “visitors” are coming from. And therefore their actions on the site do not count.

Manual option. In this case, people walk instead of robots. For a fee, they regularly visit the sites indicated to them according to a certain pattern. For example, knowing the address of the site being promoted, they come from the search results and perform a series of actions - they sit on the page for several minutes, click on internal links, wander through the pages of the resource.

It seems like this option is not bad. But even here, search engines are able to spot the trick. For example, the IPs of performers who go to sites on different topics from one computer are quickly scorched. This usually doesn’t happen in life - real people have a narrow range of interests. But looking for narrowly targeted thematic pseudo-visitors is expensive.

A unique way to improve PF

In the spring (April) of this year, another option for optimizing behavioral factors appeared. And it is based on a completely different way of receiving visitors. This time it’s really thematic, not far-fetched.

This method was invented by the well-known SEO aggregator Rookee on the RuNet. This system carries out a number of activities to improve behavioral factors (bounce rate, time spent on the site, repeat visits, etc.).

The most important thing is that these activities do not contradict the rules of search engines. That is, on the one hand, it is impossible to get under the filter for cheating the PF on them. On the other hand, according to statistics from experiments conducted in Rookee, the ranking of sites in search results is improved due to the optimization of the factors themselves.

And one more important point that owners who are not well versed in SEO will appreciate - to launch this system you only need to press one button. 🙂

So, what did the automated system offer its users?

Optimization of behavioral factors “Hands”

Definition of the OPF system

The task of the OPF service in the Rookee SEO aggregator is to obtain a thematic audience for relevant low frequency queries. It is these queries that have the best behavioral indicators, since they are more relevant in topic than mid- or high-frequency queries.

To receive such requests, the Rookee service uses web analytics of the site being promoted. Access is given to the web analytics system installed on the resource (Yandex Metrica, Google Analytics), from where the necessary keywords are selected.

The principle for selecting requests is as follows:

suitable search phrases are in the top 10 in the region chosen for promotion;
the selected keywords have enough low level competition (according to Rookee);
These search queries have good behavioral indicators (according to web analytics).

By the way, this technology uses the capabilities of the well-known long tail principle. Here, too, the smallest search phrases are used in everyday life, for which the conversion can be the highest.

How the OPF system works

As soon as the OPF service is ordered and the only button has already been pressed, the Rookee service starts the following procedure:

The system looks at the provided analytics. At this stage, its task is to analyze the site’s content and behavioral assessment of its visitors.
A semantic core is formed, which will include selected search queries based on web analytics data (according to the assessment of the behavioral characteristics of phrases).
Rookee performs its main job - website promotion based on the requests of the resulting semantic core. This happens by placing links from resources on similar topics.

Once behavioral optimization has been launched, Rookee performs periodic function monitoring transitions based on requests. Depending on the data received, the system optimizes its selected list of queries:

the strategy for promoting those queries that are not yet working is being replaced;
dummy phrases that do not provide transitions from the search (but are in the top) are removed;
New search queries are added according to connected web analytics data.

As a result, it is fully implemented in 2-4 months, depending on the data of the site being promoted.

Which sites can receive OPF service from Rookee?

To enable this strategy, the site must meet the following conditions:

the number of indexed pages in Yandex and Google must be at least 50;
the website being promoted must have a connected analytics system (Metrica, Analytics);
the content of the site must not violate the requirements of the laws of the Russian Federation.

Price issue

The cost of this service is calculated individually using its own special formula. The price depends on the characteristics of the site, its subject matter, and other factors.

To find out, you just need to activate this service. The cost will be determined immediately and will be shown to you on the screen:

Please note that the quoted price is the final price for the entire package of work to optimize behavioral factors. That is, over time, the number of requests may increase, but you will no longer need to pay for new transitions found.

Conclusions on the OPF service

The promotion service by enhancing behavioral factors has already been running for six months. In my opinion, it can be used to promote your website for the following reasons:

The service does not use the option of boosting behavioral factors through “left” transitions. This means you won’t be able to get a wolf ticket from Yandex.
Thanks to well-chosen queries, you can significantly expand your anchor list. All this happens automatically - the site owner does not need to do anything.
Due to the strengthening of behavioral factors, not only the site’s position in search results increases. His trust increases (increasing the link mass).
Pressed a button and got the result - a great option for busy people. Of course, a link buying specialist would do better. But also more expensive.

And one last thing. Certainly, this method assumes the same automated procurement links. But it differs from the options offered by other SEO aggregators. After all, due to correctly selected low-frequency queries, good anchors are formed.

This gives a significant increase in the likelihood of following links to the promoted site, which results in increased positions. after all, Yandex and Google only take into account those links that people click on. And no other way.

And one more thing - this method only works for those sites that contain truly useful content. Otherwise, when you follow links, the PF will only worsen.

Sincerely, Your Maxim Dovzhenko

Hello, dear readers of the blog site. What are behavioral factors (BP)? The term has recently been used everywhere and its concept has become somewhat blurred. Essentially, these factors allow search engines to assess the attitude of visitors to the site, i.e. use “public opinion” in ranking. If we talk about ways to measure this very opinion, there are only two of them:

Spy on a user in order to measure CTR for different sites search queries, and see which of them will be clicked last and will not return to the search results (the so-called LastClick), having found a completely comprehensive answer on the pages of this site.
Spy on the user directly on the site. The measurement of “public opinion” in this case occurs according to indirect parameters: “”, “Repeated visits”.

There is an opinion that the first group of indicators (removed in the search results) is more important. But from the point of view of common sense, priority should still be given to indirect parameters measured directly on the site. Otherwise, about the emergence of new, but super-interesting sites for users search engines will be one of the very last to be recognized, because their visibility in search engines is zero, which means that neither CTR nor LastClick can be calculated for them. But by analyzing the internal metrics of “public opinion”, search engines can very quickly draw a conclusion about the significance of this resource for users.

Therefore, by optimizing user behavior on your site, you improve how search engines view it. I would like to draw your attention to the fact that (every site owner should strive for this), and do not cheat. You can only boost it in a natural way, for example, by publishing “stunning” posts on your blog that will bring both traffic and improve behavioral ones. Is this a scam? Yes, after all, you were pursuing a selfish goal. Will she be punished for it? No, they would rather be praised. But today we will talk a little about a different method.

What is the essence of the PF optimization method without cheating?

Increasing user behavior on a website in any way other than natural (improving usability, navigation, adding interesting materials or services) is always a somewhat risky undertaking. Search engines, having at their disposal a picture of the entire Internet, can very easily notice deviations in the behavior of your users from the behavior of those who visit other sites on your topic. Will they be punished or not? Don't know.

However, there is a way to optimize user behavior on the site that is different from cheating, and at the same time does not require expensive investments in improving usability (although one does not interfere with the other). It allows increase the “average temperature” in the hospital. Look, search traffic your site is formed from visitors who clicked on . Do you understand their differences at least in general terms? If not, then follow the link provided.

So, you probably understand that the worst behavioral characteristics will be shown by users who came to you with HF requests, because they themselves did not really know what they wanted to see in response to their request (for example, “TV”). Those who came through a search query will have, on average, more interest in your site and higher behavioral rates. But, a priori, the nicest visitors are those who entered low frequency (expanded) or ultra low frequency queries into the search.

Do you see what I'm getting at? Behavioral improvement, in essence, is attracting (and not cheating) users to the site who really want to read your articles or want to surf it, but will not be “decoys”. It is clear that there will be many such interested users throughout the Internet, but how to find them and direct them in the right direction? Here's the question.

The general opinion of search engines about your site is made up of a combination of all parameters, including average indicators of user behavior on the site. If all your search traffic consists of high and low frequencies, then there will be many “bounces” (departures immediately after entering), and the average time and number of pages viewed will be, on the contrary, small. What to do? Well, that's right, requests. By the way, according to statistics, eighty percent of search engine visitors enter queries from the long tail.

The long tail of low-frequency queries (completeness) is generally a remarkable thing from all sides (read about its significance in articles about and about that). LF requests present in large quantities, improve the overall picture of user behavior on your site and on top of that, they are much more convertible (selling) than HF or MF. But there is one thing that ruins all the good intentions of site owners - collecting a long tail is quite difficult from a technical standpoint.

Here we come, as they say, to today’s post. A hero appears on the scene who will resolve the situation described above in favor of the site owner, without particularly puzzling him with anything, except perhaps by spending some additional amount of money. But for the owner of a commercial website, spending money on promotion and attracting the target audience is a normal working moment. The main thing here is that the investment is not in vain. Actually, this is exactly what we will try to figure out below.

How does behavioral optimization work in Rookee?

Our hero today is familiar to many of you. These are the same “straight hands” that I mentioned in the title of the article. That is, an automatic website promotion service Rookee, which reads exactly like “hands”. Of course, first of all, “hands” is a link aggregator (purchases permanent and temporary links according to the strategy you choose), but you can activate it in its settings ( optimization of behavioral factors).

True, connecting OPF only makes sense if you have . This is necessary so that Yandex receives timely information about your wonderful and constantly improving behavioral factors (it, of course, can collect something through alternative channels, but this way you guarantee its 100% awareness).

In addition, you should give the Rookee service access to the information collected by Metrica or Analytics. This is necessary for a reason, but for everything to work like a clock. See for yourself.

It is to select the necessary low frequency (promising) queries, as well as to monitor the situation with the behavior of users clicking on them, that you will need access to your site’s statistics. Low-frequency requests from the long tail, by the way, not all are taken, namely those that:

We are already close to the Top and you can throw them there “in one movement”
They are not very competitive, so as not to complicate the implementation of the first point
Already now they are being followed by users (to your site or to the sites of other users added to the Rookee system) who “behave well”

Those. OPF allows you to promote the most effective queries from the long tail to the Top. Well, like any request from the long tail, they have good conversion properties, which will help increase sales and, in the eyes of search engines, begin to look like a paradise for users (good depth of transitions and big time Online). In fact, this is all very similar to traffic promotion.

These are the most selected queries (usually there are several hundred of them) "hands" will begin to advance by placing links from resources similar topics. The words of selected low-frequency queries will be used as anchors (text of links), which in turn will expand your resource and its visibility in search engine results, which again is “buzz”.

By the way, OPF does not live by links alone. “Hands” are actively used to attract interested users (especially in the first months, when links placed on the necessary low-frequency queries have not yet produced an effect - SEO, as you understand, has some inertia) use RTB (relatively new technology in the online advertising industry, which is an auction advertisements in real time).

Using statistics services connected to the Rookee system (Metrika or Analytics installed on your website), the OPF module carries out visitors coming through them. Based on this data, the system makes a decision:

About the removal from promotion of unpromising low-frequency queries that, for one reason or another, stubbornly do not make it to the Top. Why bother in vain and waste your budget, especially since the long tail on any topic turns out to be huge and you can always find an alternative.
About removing from promotion low-frequency queries that, after getting to the Top, did not serve to improve the behavioral factors of your site. To do this, they compare the PF (time on site, browsing depth and bounce rate) of users coming from a specific channel or request, and if their behavior is better than the average PF for the site, then these are the same users. If not, then such channels and requests are eliminated.
About collecting and adding a new block of low-frequency queries when the system sees that the desired level of average user behavior on your site has not yet been reached. Optimal behavioral factors are calculated for each site individually based on data on the behavioral indicators of resources on the same topics that are successfully promoted in search engines for similar queries.

By the way, exactly this function is one of key features OPF in the Rookee service: what would take you several working days (or weeks), the service does quickly and regularly. Automation of the process, and that's it.

But the meticulous reader probably already has a question looming in his head: what did the “hands” choose to optimize the PF? For hundreds of requests this will be quite tedious and expensive. I hasten to assure you that the system cares about your peace of mind, so all additional requests are selected based on the content that already exists on your site (for example, subheadings can be used as a source of these additional low frequencies).

If you don’t have a sufficient amount of unique and useful content on your website (and you probably haven’t read my article about that), then you simply don’t need buying links and PF optimization. You'll just waste your money. You can only promote sites, and they are primarily text for search. No texts, no website, no promotion.

What is the cost of the issue and what results should be expected from optimization?

Actually, after we have generally understood the methods used to optimize behavioral factors, it is worth saying a few words about pricing. Price for OPF service directly depends on the number of pages of your site in the index. When new pages are indexed, it will change, but not more often than once every three months, and after agreement with you. Not quite clear? Then let's be a little more detailed.

(optimization of behavioral factors) in Rookee the following are formed:

Based on the competitiveness of your topic and region of promotion. It is clear that depending on the topic, the cost of attracting visitors can vary significantly.
Based on the size (number of pages) of the site. If a site has several pages, then you can’t think of many low-frequency queries for it.
Depending on site traffic. After all, the more visitors you have, the more high-quality traffic you will have to attract so that positive changes in user behavior become noticeable to Yandex against the general background. How many users will it take to improve the behavioral characteristics of your site to the level of competitors in search? Here you need to understand that search engines do not take into account the quantity of traffic, but its quality. Rookee brings exactly those users who will improve the average indicators of time on the site, bounce rates and browsing depth. That is, exactly those indicators that search engines take into account when determining site positions.

By the way, it turns out that optimization of the PF of a young site in “hands” will be quite cheap, because you don’t need to attract so many people to your site “ good users"so that the changes become noticeable to Yandex (through your installed Metrics). Such a small number of users is both easier and cheaper to find. In general, some incentive is obtained for owners of young projects who have Money at first not so much.

In addition, young sites with still a fairly low or almost zero level of traffic, after connecting to the OPF services, will also receive significant increase in attendance(as much as twice as much, judging by the data provided by the Rookee service several months after the launch of this module).

At the same time, traffic increases due to real visitors (who will perform conversion actions) who came either from a search for a low-frequency query from the long tail (non-main semantic core, collected “by hand”), or those who came from RTB. In general, live visitors (a by-product of Pf optimization) who are highly likely to convert into buyers.

What is noteworthy is that positions in the main semantic core of the site are also growing. Positions on average improve by 20 points in Yandex and 10 points in Google within the first month. And this is very decent.

Let's summarize

It has probably already become obvious to many that the comprehensive promotion, because there is no ranking factor that would pull a site to the Top if it completely fails on all other fronts. Previously, links were such a factor, but now they are just one of many promotion tools. You need to do internal optimization (content, navigation, design), improve behavioral optimization, and don’t forget about links. Literally every little thing is important now.

To summarize the previous paragraph, the maximum result is obtained by combining the optimization of behavioral factors with link promotion and text optimization. Regarding PF. It is better to optimize them (by attracting exactly the traffic that shows good behavioral patterns), rather than to inflate them (by clicking on search results, visiting sites by robots or people for certain tasks).

The optimization proposed in Rookee will have a good effect not only on the PF, but also on the overall conversion of the site and its SEO. It comes down to the selection and promotion of promising NPs, attracting targeted traffic from RTB and adjusting the first two components based on the actual results for a specific site, taken from the data collected by Metrica or Analytics. This kind of work is very difficult to do manually, so the automation offered by the service is worth the money you pay for it.

Thanks to the use of RTB, the effect of PF optimization occurs almost immediately, and reaches its maximum after six months, when all links purchased on LF are fully taken into account and these same queries jump to the Top. This effect promises to be long-lasting, because positions in the Top will be supported not only by links, but also by good PF. Plus you get an additional stream of targeted visitors who can. Well, the improvement in positions for all promoted queries (the main core) is also worth mentioning.

Essentially, in OPF, for the lowest possible price, you get a natural improvement in behavioral factors, growth in positions and an increase in targeted traffic. There are no complete analogues of the service; basically, everyone offers just boosting behavioral factors, which cannot give such results. IMHO.

For this reason I recommend own experience get acquainted with the system OPF (PF optimization) in the Rookee service and draw your own conclusions. I hope you will share them in the comments.

Good luck to you! See you soon on the pages of the blog site