How to use the service “Word Selection. Google and Yandex keyword statistics High-frequency queries in Yandex

Total

Introduction

Drawing up the correct semantic core is one of the main tasks SEO optimization... Self-selection keywords semantic core is difficult to implement, without analytical and statistical services that collect information on search queries of Internet users.

17 services for selecting keywords for Russian-language sites

And it is done to optimize the site for certain search engines. For this, query statistics are used that are stored in the database of search engines and services.

Yandex keyword selection

(wordstat.yandex.ru)

Free selection and analysis service search queries made in Yandex.

Yandex advanced search

yandex.ru/search/advanced

Advanced search allows you to analyze the results for low-frequency queries in Yandex. Compilation of an extended semantic core from search phrases of 3-4 words.

Yandex Direct

https://direct.yandex.ru

Clarification of the competition of search queries for advertising phrases used in advertising on Yandex.

Yandex Webmaster

https://webmaster.yandex.ru

Correction of the semantic core: identification of popular queries of the published site.

Google AdWords

(//adwords.google.com)

Keyword selection and analysis search traffic in a google search engine. Analysis for registered users only. Selective analysis of requests by country.

Google advanced search

https://www.google.ru/advanced_search

Refinement of results for search queries in advanced search.

Rambler statistics on search queries

wordstat.rambler.ru/wrds/

Statistics of search queries made in the Rambler search engine. Disadvantage: Query statistics are rarely updated.

http://seobudget.ru/tools/keywords/

Multifunctional service for website optimization and search results analysis. One of the tools: Selection of phrases of the semantic core. The selection cost is 3 rubles per request. The number of selected phrases is unlimited.

Online.seranking.com

Another multifunctional service for webmasters. Registration is required to work. Analysis and word matching tools are available for 14 free days. Further, for the selection of keywords, payment of 50 kopecks for one request from the service database (20,000 results) and 1 ruble from the Yandex.

Megaindex keyword selection

keywords.megaindex.ru

Megaindex service is a multidisciplinary service for website analysis and promotion. One of best services selection of keywords.

The selection of keywords is done after registration and adding a project (site). The tool is free. In addition to the selection of phrases of the semantic core, analysis of site visibility in search results for queries (2) and analysis of thematic queries (3).

Provigator, analysis of search phrase competition

prodvigator.ua

Analysis of competitors for a search phrase. Can be used to indirectly analyze the competitiveness of search queries.

Keywordtool service

http://keywordtool.io/ru

Shows the analysis for a search query and a key phrase for this query in Google search engines, including separately in Google.ru, Bing, YouTube. The selection of phrases and keywords is free, however, query statistics, CPC (cost per click in advertising) and the level of competition for a phrase in Google, only in the paid version.

Advodka.com service

https://advodka.com/wordlist/

A free service that has a tool for selecting phrases and words of the semantic core for search engines Yandex and Google. There is an analysis of the geography of requests.

Search Trends on Google (Google Trends)

https://www.google.ru/trends/

Service of the popularity of search queries for a month, a year by sections and countries. Shows only requests made to Google.

Mutagen service

mutagen.ru

Keyword selection service for Runet sites. In addition to the selection of key phrases, it gives out the degree of competition between phrases. There is a bulk verification of keys.

For verification, registration and replenishment of the balance by 1 ruble is required.

Rush Analitics service

A good service for site analysis, keyword selection, query clustering.

Grouping requests

coolakov.ru/tools/razbivka

Free service for clustering (grouping) search queries.

Service seolib.ru

17 keyword selection services: seolib

Multidisciplinary service for website optimization and analysis. One of the services: free selection of 25 keywords per day from one IP address.

Huge role in search engine promotion the site is devoted to the literacy of compiling the semantic core and the distribution of search queries across the pages of the resource.

It is on this that the fate of the project will largely depend, for this reason it is important to pay Special attention the selection of key queries, for which it is planned in the future in Google and Yandex, I devoted more than one article to this topic, but I think that for beginners you need to chew in even more detail, here, for example, one of my articles - where I talked about the selection of keywords and assessing their competitiveness in the system from Google - adwords.google.com and today on the blog, we will consider all this in more detail.

But with all this, look, do not overdo it with the saturation of keywords on your Internet project, read -.

1.1 Frequency of search queries

The popularity of a keyword can be determined by its frequency. The higher the frequency, the more profitable it is for a search query, since a larger number of visitors can get to the resource through it.

The frequency can be determined by special search query statistics services. Such services contain information about how often users enter a particular key (key query) in search engines.

In the picture above, you can see the statistics of the keyword "site promotion". In such cases, the wordstat.yandex.ru service can be used, which displays how often users typed this a query in the Yandex search engine.

Watch a detailed video on working in wordstat.yandex:

Since this service is used by about 55% of Internet users, the exact statistics of the key can be determined by adding the missing 40% to the resulting figure.

In addition, by frequency, key queries are usually divided into three large groups:

• high-frequency;
• mid-frequency;
• low frequency.

There are no strict numbers and frameworks in such cases, everything is only approximate. But, as a rule, low-frequency requests are considered to be requests with an indicator of less than 1000 requests / month, medium-frequency requests - 1000-5000, while high-frequency requests - more than 5000.

Sometimes you come across a term such as ultra-low-frequency requests, which means requests with an indicator that does not exceed 30-100 requests per month.

Meanwhile, such a division of requests into groups will depend on the subject of the request itself. For example, for requests for commercial topics, the indicated bars will be lower, while for entertainment topics, they will be higher.

It is necessary to mention LongTail queries, which contain a huge number of words, from which the name ("long tail") came from. It is meaningless for this type of requests, due to their low frequency.

But such keys can bring 50-80% of all visitors to the site. As a rule, in such cases, the site is promoted independently, without requiring additional costs and seo-optimization, that is, you wrote and optimized an article for one key request, and it went to the top for thousands of micro-frequency (1-10 requests per month) and this called - LongTail - long tail of requests !!

2.2. Google Operators

The table shows the commands search engine Google You can get acquainted with the operators by the link.

2.3. Selection of keywords

In most cases, search queries are selected using statistics services, but there are other methods.

3. Statistics services for the selection of search queries

This is by far the most popular way to get statistics on search queries. These services are free, which made them popular. But you need to remember that the service reflects only the data that is available to it.

1. Yandex Wordstat ... The service covers approximately 55% of the data on the main search queries, which made the service popular in compiling a semantic core for sites in Russian. You can select basic and associative queries.
2. Google Adwords ... The service processes about 30% of search queries. Today it is the second most popular statistics service. The functionality is similar to the service from Yandex.
3. Rambler.Adstat. The service ranks third, but its result is only 5%. Rarely used by webmasters.

3.1. Search for promising queries

The listed services are not the only ones, so sometimes you can use more original methods.

3.2. LiveInternet analysis

This is the service of the famous counter, which contains huge statistics of search queries that can be freely analyzed. In addition, in this case, you can more accurately predict the potential success of the site than using the services listed above.

The first way

First, you should go to the statistics by the link , then select the category of interest, the list of which is on the left side:

Now you can start competing by borrowing search terms for yourself. It is recommended to choose sites located beyond the 10 page of the service.

Pay attention to the color of the icons. By color, you need to choose light sites, since dark sites are sites with closed statistics and they are useless for us.

Now it remains to find those sites, whose statistics are completely open, we are most interested in "by search phrases":

Second way

In this case, you need to analyze the TOP of search engines. To begin with, the key of interest is entered into the search bar, after which the sites in the TOP are analyzed.

3.3. MegaIndex Analysis

MegaIndex Is an automatic promotion machine that, thanks to its huge and free functionality, allows you to find interesting search queries.

Within the framework of this article I will not talk about this, since I have already said a lot in the article - there is a detailed video from the Megaindex company itself.

4. Analysis and screening of key queries

Collected queries should be carefully analyzed to remove dummy queries, HF and ineffective phrases.

You need to pay attention to the number of documents found by the search engine. But this is a rough estimate of the competitiveness.

Purpose: Yandex Wordstat is one of the key tools for determining the current demand in a specific topic, and, accordingly, the formation of an actual semantic core. It is actively used by SEO-optimizers, copywriters and webmasters.

Searching for keywords on Yandex Wordstat today is one of the fastest and most convenient ways to find keys for the semantic core. From experience, picking up keywords in this online Yandex service means collecting from 30 to 40% of the total size of the semantic core. Additionally, you can search for keywords in Yandex through the selection of search suggestions, but this is a topic for another article. The service is absolutely free.

In addition to the selection, you can perform a convenient analysis of search queries in Yandex Wordstat, how much the queries are targeted and in demand - for this, the service has a lot of functionality. Keyword analysis in Yandex Wordstat boils down to:

• Analysis of the frequency of words (popularity of the query) for 3 matches: wide, phrasal, exact.
• Popularity of queries in different regions
• Determination of the seasonality of a search phrase through the "Query History" tool.

Case 1. There are a number of tools to automate work with the service: KeyCollector(paid), SlovoYOB(free KeyCollector option), keyword parser "Magadan"(paid and free edition), extension for Mozilla Firefox and Google chrome for Yandex Wordstat Helper, AllSubmitter(module "selection of keywords"), YWSCheck.

Below we will consider in more detail the statistics of keywords from Yandex Wordstat ( wordstat.yandex.ru), how main tool to select statistics for Yandex queries and the words themselves. However, you can use another service from Yandex - Direct ( direct.yandex.ru). It was created for advertising campaigns and allows you to fine-tune the display of ad units that will be displayed for certain search phrases.

Although both services use the same information base, has some similar functions, their purpose is completely different.

Case 2.
- Information in the service is updated once a month.
- The maximum number of results pages is 40.
- The minimum frequency is 1.

1. Viewing query statistics using Yandex Wordstat

To take advantage of a tool for selecting popular keywords and see the statistics of Yandex search queries, you must be a registered user and be authorized. If there are no problems with this, then by going to the page https://wordstat.yandex.ru/ you can immediately start working.

In the search box, enter the query of interest. For example, if you are planning to create an informational website about landscape design, enter "landscape design".

After a couple of seconds, in the left column you will see statistics for the entered keyword. The first line will display the phrase and the number of impressions per month.

Attention! The frequency in Yandex Wordstat and Direct is not how many times a given query was entered in the Yandex search line, but how many times a Yandex Direct ad appeared for a given search query - this should be remembered!

All phrases below are diluted word forms of the entered key. It is not worth adding up the number of impressions for them, since they are all included in the total number indicated in the first line. By clicking on one of them, for example, on "landscape design of the site", you can find out the statistics specifically in this area, with all sorts of additional words.

Case 3. To get around Yandex's limitation on the number of query options, you can search for them in various forms, for example: cleaning, cleaning, cleaning, cleaning, etc. As a result, you will get more options for search queries than if you only asked: cleaning

The right line will display similar queries and Yandex query statistics for them. This is very useful when composing and expanding the semantic core, if, for example, the main search phrase does not have a wide coverage.

Case 4. Remember that frequency indicators are very often screwed up and do not always correspond to real demand. Causes:
- site owners and seo companies monitor the visibility of their sites on a daily basis
- the work of various services for checking positions, cheating behavioral factors, grouping search queries

2. Region setting

If you are creating a site focused on a specific region (for example, a site for a water delivery company in Moscow, or any city portal), then the statistics of search phrases must be configured by region. By default, Yandex Wordstat binds to your location. However, in any case, you must specify the correct region for processing statistics. This can be done by clicking on the corresponding button under search bar... Here, you can check the box in the position "by region" and see the frequency of using the words of interest to you on the world map.

Case 5. For large regions: Moscow, Moscow region, St. Petersburg, you can set the region Russia, and after collecting, delete all regions except the required one (on the Internet you can find a lot of lists of regions of Russia, Belarus, Ukraine). This way you can get a wider list of key phrases.

In the report "by region" you can understand in which regions this query is most popular. And when you click on the button " map»You can visually see on the world map the frequency of using the phrase.

Case 6. When hovering over a country, the percentage can be more than 100. "Regional popularity" is the share that a region takes in impressions for a given word, divided by the share of all impressions of search results that came to this region. The popularity of a word / phrase equal to 100% means that this word is not highlighted in this region. If the popularity is more than 100%, this means that in this region there is an increased interest in this word, if it is less than 100%, it is decreased.

This data can be used when forming contextual advertising and decide whether to create separate advertising campaigns for certain regions.

3. Seasonality

The Query History tool allows you to:

• See detailed statistics for months, weeks.
• Assess the seasonality of a particular topic.
• Determine if the phrase is a "dummy" (the number of impressions made by webmasters in a short period).

By entering a search phrase and clicking on the "History of requests", you can see the statistics of impressions for the year. For example, having hammered our query "landscape design" into the search for the words Yandex Wordstat, we will see that this topic is at its peak of popularity only in the spring and summer months. And by the new year, the frequency barely exceeds 100,000 impressions per month.

Case 7. Seasonality allows you to find "twisted" / "dummy" queries, for example, if a phrase has a frequency of 0 for a whole year, and the frequency has become 3000 for the last 1-2 months. tree, buy Christmas toys naturally, the frequency of such requests will be zero in summer. An exception may be important news and events, for example: the victory of an unknown athlete at the Olympics.
When analyzing jumps on a chart, it is advisable to analyze several queries from a group in order to understand the general up and down trends of the chart.

Yandex Wordstat will be useful for novice webmasters who create their first website. With its help, they can pick up key phrases with stable popularity. This will allow them to be independent of the season and have a more stable income.

Case 8. The wordstat statements don't work here! Please be aware that this report does not support any query language operators. The seasonality of the request Yandex does not provide information using the operators "quotes", "exclamation mark" and all others. In this report, Yandex provides information on the widest match type.

4. Operators in Yandex Wordstat for the selection of keywords

The search form in Wordstat supports 5 operators, using which you can: "Refine queries", "Exclude unnecessary words", "Combine data on several queries":

• The "-" operator. If you put it before a certain word, then all queries that contain this word will disappear from the selection. Example: Buy a bike bmx -bu-moscow
• The operator "(|)". It is used to add synonyms to a selection. For example, the construction "Flights to (Istanbul | Antalya)" is equivalent to two queries: "Flights to Istanbul" and "Flights to Antalya".
• Operator "!" - exact match. It is necessary so that the words you entered are taken into account by the service in an exact form, without changing the endings or declensions.
• The quotation mark operator "" is a phrase match. By putting the desired phrase in quotation marks, you can remove from the selection all diluted queries containing additional words and leave only its exact form and word forms.
• The "+" operator. Conjunctions and prepositions will be taken into account only if this operator is put in front of them. Otherwise, Yandex will ignore them.

Example. The difference in the frequency of different matches for "all regions":

• Broad Compliance - Apartment Cleaning - 15,912 hits per month
• Phrase matching - "apartment cleaning" - 1,963 impressions per month
• Exact match - "! Cleaning! Apartments" - 1,057 impressions per month

Case 9. When selecting search queries for a site, it is necessary to additionally check the frequency for an exact match, since very often there are phrases - "zeroes", while by broad correspondence they can have very impressive meanings.

5. Take into account the word order in the query

If there are 2 queries in the core that contain the same words, only in a different order, then now everyone can find out which of the two options users ask more often, for example:

It was before the operator appeared: "! Buy! Christmas tree" - "469 impressions per month" or "buy Christmas tree" - "469 impressions per month"

It became when using the operator: "buy a Christmas tree" - "442 impressions per month" or "buy a Christmas tree" - "27 impressions per month"

Conclusion: the query “buy a tree” is more asked than “buy a tree”.
"True" frequency - 442 impressions per month for the most popular option - "buy a Christmas tree".
* the check was carried out on September 26, 2016
* previously, to determine the correctness of spelling, one had to resort to the services of the "Keyword Planner" tool - adwords.google.com

Operator "" (square brackets). Allows you to fix the order of words in a search query. In this case, all word forms and stop words are taken into account.
For example, for the phrase “tickets [from Moscow to Paris]”, the ad will be shown for the queries “Plane tickets from Moscow to Paris”, “From Moscow to Paris tickets”, but will not appear for the queries “Tickets from Paris to Moscow”, “ tickets moscow paris "or" how to fly from moscow to paris ".

Often the task arises to collect all queries from 2, 3 or 4 words with the entry of the main marker queries. Here are two examples of how to do this:

Example 1: if you need to collect all 3-word queries in the subject with the words cleaning, you need to form the following line - "cleaning cleaning cleaning".

More compact alternate string:

(cleaning ~ 3) - will parse all 3-word queries with the word cleaning
(cleaning ~ 4) - will parse all 4-word queries with the word cleaning

Example 2: If the main query is two-word and you need to parse all 4-word queries with it, then you need to form the following line - "cleaning cleaning cleaning apartments".

More compact alternative line:(cleaning ~ 4) apartments

7. Features of Yandex Wordstat

The disadvantage of direct parsing of Yandex Wordstat is the technical limitations imposed by the service itself:

• When checking frequencies, it is necessary to form separate queries for each checked phrase. Due to this, the time for collecting information increases.
• At a large number requests may require additional proxy servers, since the service can impose sanctions in the form of an eternal captcha or a ban (you can also try changing the IP address by dropping the Internet connection if the IP address is dynamically issued by the provider).

8. Browser plugins for the convenience of working with Yandex Wordstat

• Yandex Wordstat Helper - An extension for Mozilla Firefox and Google Chrome that allows you to significantly speed up the collection of words using the wordstat.yandex.ru service.
• Yandex Wordstat Assistant - Extension for Google browsers Chrome, Yandex Browser and Opera, which allows you to significantly speed up the manual collection of words using the Yandex word selection service (wordstat).

9. Selection of search phrases using Yandex Direct

Yandex Direct is a contextual advertising service, and the lion's share of its users are sellers of goods and services, advertisers. Despite the fact that it is "sharpened" for advertising campaigns, this service also allows you to see Yandex statistics on popular keywords or products that users want to buy. But, since this is an exclusively commercial tool, here you can also calculate your profit from promotion for specific requests.

Selection of keywords for Yandex Direct can be done using the following instruction:

• Go to the page https://direct.yandex.ru/.
• Click on the button " Place an advertisment"And click" start using the service ".
• Fill in the data on the advertising campaign and go to the next stage of its setup (the "next" button at the bottom of the page).
• Go to filling in the "new keywords" field.

By clicking on the "Find words" button and entering a search phrase, you will see the same statistics as in the word selection service. Right there you can add specific key phrases of Yandex Direct so that your ad will be shown on them. Hints are also available to help you fine-tune your ad campaign.

Case 10. A very fast collection of search queries is implemented in the KeyCollector program; in a few minutes, if you have a sufficient number of accounts, you can collect thousands of phrases.

10. Additional service for budget forecasting in Direct

As we saw, Wordstat and Yandex services were created to solve completely different tasks. While Wordstat is used by webmasters and CEOs who are trying to make money on advertising, advertisers also use Direct to build their campaigns.

Nevertheless, in the functionality of Yandex Direct there is a very popular tool for both webmasters and advertisers - “ budget forecast"... The former can realistically assess the potential profit from the site provided they get into the Yandex Advertising Network, while the latter can assess their advertising costs.

Case 11. In its interface, in the "Tips" window, only frequency queries "not dummies" are displayed, with the help of which you can collect all the significant initial phrases in the subject, which can be further expanded.

By adding a group of keywords, you can see not only their frequency ("Impression forecast"), but also the cost of a click on the ad, as well as the CTR (click-through rate).

11. Features of Yandex Direct

• You can use both a batch collection of phrases from the left and right columns, and the refinement of all types of frequencies for the phrases available in the table. This mode reduces calls to the service and significantly increases the collection speed.
• When retrieving phrases from the left or right column through Yandex Direct, the service can return fewer phrases than it produces in the main Yandex.Wordstat
• When collecting frequencies in KeyCollector through the Yandex.Direct interface, tremendous speed data retrieval (up to 1000 phrases per minute for 1 stream).

Topic of this article - Statistics of search queries in the largest on this moment search Google systems and Yandex.

I think many people guess that in order to successfully promote their site on the World Wide Web, it is necessary to fill it with unique content (content). With this, it seems, everything is clear, sit down at the computer, remember, compose, write down. But not everything is so simple.

Of course, the first and most important thing here is unique content. However, a significant role is played by the correct and competent, from the point of view of optimizing search queries, the compilation of an article, for which it will be necessary to compose a semantic core. This is where statistics services come to our aid.

To get a more or less reliable picture of the keyword statistics, it will be enough to use the main services for the selection of statistics:

1. Keyword statistics from Yandex
2. Google's Keyword Tool
3. Statistics on search queries from Rambler

You can access the keyword statistics collection service from Yandex at http://wordstat.yandex.ru/.

Everything is simple enough here

I just want to draw your attention to the fact that keyword statistics can be requested:
-by regions,
-by months and weeks.

It is necessary to request statistics of keywords by region if you are going to promote the site on a regional scale, thus attracting the target audience from your region. For example, if you are going to promote a website for a beauty salon, you will need to take into account the statistics of search queries in your region.

A request for statistics of keywords by months (weeks) is necessary if you offer seasonal services, or your product is in demand in certain time of the year. For example, when promoting the website of a travel agency or online store selling seeds, this should be done without fail. This will allow you to predict the seasonal growth and decline in the number of visitors coming to your site for specific queries.

After you have entered a key request and clicked the Find button, the service will give you a list of search queries for the keyword, as well as the number of hits for this query per month. The left column will contain queries containing the keyword. In the right one, associative search queries may appear, i.e. requests similar to the one you indicated.

I want to remind you that search queries are divided into:
1. HF - High-frequency requests (over 5000 requests per month)
2. Midrange - Medium-frequency requests (from 1000 to 5000 requests per month)
3. LF - Low-frequency requests (up to 1000 requests per month)

Composing a semantic core is the topic of one of my next articles, but for now I will tell you that it is often better to choose several low-frequency queries, and move along them, rather than one high-frequency one.

Google search statistics

Google's keyword search tool is very similar to the keyword statistics service Yandex. At least the functions they perform are similar. You can find it at http://adwords.google.com/select/KeywordToolExternal.

Here, by analogy with Yandex, the number of requests per month for a specific keyword is displayed. Shows the number of requests in the world (total) and in the target regions.

In addition, Google's tool shows, based on the analysis, the level of competition for each keyword.

Since the Google Keyword Tool was originally designed to search for keywords to buy links, here you will also find an approximate CPC.

Rambler search query statistics

This service is not very developed and does not offer any special features. Rambler currently comes from the search engine minimal amount visitors. Therefore, using it to select keywords is not entirely rational.