How to promote in the search engine Yandex your information. Promotion in Yandex Maps and Google Maps. How to place Advertisment "Yandex.Direct"

If you want to spin your site in RuNet, it is very important that in Yandex he attended the issuance on the first page on your target requests. But how to promote the site in the top 10 without excess costs and risk get a "search bank"? Is it possible to make it on your own? Let's deal with.

How to Promote Page in Yandex: Basic Methods

1. Search engine optimization. This stage is important for promotion in any search engine. The essence of actions is that the site is not only convenient and working efficiently, but each page corresponded to search queries for which it will have to be found.
2. Adding a site in and directory. This step is noticing Yandex on the appearance of a new site and helps speed up the process of its indexation.
3. Contextual advertising. This is the easiest answer to the question of how to quickly promote the site in Yandex. Customize and pay for advertising, and visitors practically appear on your site. Of course, any advertisement costs money, but only this way your resource can get visitors almost immediately after it appears on the Internet.
4. External links. Search robots Yandex, in many ways, when evaluating a resource, focus on quoting, i.e. On those links that visitors of your site are divided into different resources. It is believed that the high quotability of the site is an indicator of its utility. On the other hand, search algorithms are constantly being improved, and Yandex is actively struggling with an artificial increase in reference mass. Therefore, the methods of obtaining links should be spent especially in detail.

Usually all listed methods are used comprehensively. Moreover, at each stage it is very important to remember that the rules for promoting the site in Yandex are strict. And any careless step, due to which the search algorithms "will suspect" your resource in abuses can lead to punishments - temporary filters that will "empty" your site in extremely to zero, and often to a permanent "search engine". Practice shows that it is very difficult to remove these filters and does not always succeed. Therefore, it is better to immediately work with the promotion very and very neat.

Basic rules of website promotion in Yandex: We put in order website

The first thing that must be checked is the quality of the work of the selected hosting, as well as directly the site. The fact is that if the site or even individual pages will be inaccessible from time to time to search "bot", this will negatively affect its ranking. Yandex believes that if the site often does not work or many pages are not loaded when contacting, it means that the resource is poor quality, and the first places will not shine.

Next Stage - Optimization:

1. Choose at the service http://wordstat.yandex.ru suitable for your project search queries. It is easy, and we will not stop at this stage in detail.
2. From the list of selected queries, make up the so-called. Those. Distribute search queries on different pages. Here you can use numerous SEO-crafts or ordinary logic. Search phrases should match the page. And it is necessary to choose according to the principle - no more than one high-frequency (with a large number of requests per month), 1-2 mid-frequency (from the middle of the list), 2-3 low-frequency. However, this method is very variable. Here is the most important - expediency and your sense of measure.
3. Based on this semantic kernel for each page. Good text content is one of the collars of the popularity of the resource. Articles should be interesting, useful, relevant and competent. The size also matters - too long texts are seriously perceived, too short carrying little information.

Often there are situations where high-quality content steal unfair colleagues and placed on their sites. So it is impossible to act in any case, since the detection of unusual content automatically reduces the position of the site in the search for Yandex.

Check out "" - write for each page unique and, make sure that when generating an HTML code does not arise to duplicate pages (search engines Two identical pages at different addresses are perceived very negatively), close to indexing the inside of the site (check the availability and correctness of the file design robot.txt).

What parameters affect the website promotion

To priority tasks, when promotion should include:

• modern correction of validation errors (errors in HTML code), code optimization. You can identify errors here http://validator.w3.org;
• correct external and internal overflow - binding pages by references;
• normal navigation function;
• the normal depth of pages is the number of levels that contain web pages. Optimal is the option of three levels or less, not counting the home page;
• right setup card. Service: https://www.xml-sitemaps.com/.

These are only the basic parameters that should be paid to high attention. If the owner of the resource does not have skills to create good content and high-quality development, it is better to refer to the specialists - payment of copyright services and webmakers will pay off over time, and the site will function well.

Contextual advertising Yandex.

In order to promote the site in the Top Yandex, as well as quickly get the first visitors, it makes sense to refer to the paid advertising services from Yandex. And here the most popular and advantageous option is the contextual advertising.

The most advantageous option for contextual ads will be the choice of low-frequency requests for promotion, as they are cheaper, and the number of visitors to 10 such requests usually comes more than one high-frequency.

The technical side of the question is, in principle, not at all difficult. And described in the sections of Yandex very detailed. It is also important to understand that this method is good as help to get the first visitors or seasonal (associated with shares, holidays, important events) to increase the attendance of the site.

In positions in the search issuance, such ads are practically not reflected. Although here, apparently, there are unlawful rules for the promotion of the site in Yandex. And if the site owner pays Yandex services (enjoys advertising, pays for paid placement in some services, be it catalog, Yandex.Market, etc.), then the probability of obtaining a search branch is reduced. And other things being equal, such a site will occupy a position slightly higher than those that do not use these tools at all.

How to promote the site in the top Yandex links

The number of external references or, in other words, the site's cyting is the parameter to which Yandex is traditionally oriented in determining the quality and utility of the project. If Google was initially more focused on the content analysis, then for Yandex, in the recent past, the quotability indicator was in the first place. The idea was simple: if people place links to the page, then it is really interesting. Of course, that this feature very actively began to apply to promote the site in Yandex.

Today, the "weight" of external references in search results has become significantly lower than, for example, 3 years ago. The algorithms of the search engine work are improving, the developers try to defend themselves from the cheating of the reference mass, which many specialists in promotion have been very strongly abused. And, nevertheless, for Yandex, the presence of external references to the site and today is not the last factor.

External Links to the site

1. Natural links. They appear due to the quoting of your materials by users on forums, on social networks, on a variety of projects.
2. Commercial links. They are "eternal" and temporary. The difference between them is understandable from the name: "Eternal" links are paid once and placed on a permanent basis, temporary will be on the page while you are ready to pay for their placement.

Of course, natural references are much more useful, their weight for Yandex is indisputable, and therefore the presence of such a type of reference mass always serves only for use. With the purchase of the reference mass, everything is somewhat more complicated. Yandex is actively struggling with this practice, when identifying a significant amount of reinforcement mass, they may even follow the punishment from the search engine. Nevertheless, this method is still valid and at a competent approach remains effective.

How to promote the site in Yandex: Natural Links

Honest user recommendations are the best tool for promotion. At least from the point of view of the search engine: if a person voluntarily refers to any resource, it means that it is really useful. There are several methods for obtaining such links:

Craw marketing is an advertisement veiled under user recommendations posted in relevant themes and discussions. Many people make decisions based on public opinion. A large purchase, a vacation trip - for advice in such cases, often appeal to forums and response services.

The person is already interested in getting a product or service - it remains only a little push it in the right direction. Craw marketing increases not only the position of the site in the extradition, but also the level of sales, if the resource is commercial. A natural reference mass serves excellent disguise for commercial links with stock exchange.

So that people go through the specified web address, and your links were not deleted as spam, messages should be placed in suitable places. The site should be focused on the desired region and the appropriate theme. Traditionally, the objects for posting messages are blogs, forums, social networks, response services.

Craw marketing does not require cash, but requires temporary. Proper posting posts - a monotonous and time consuming process: you need to look for sites, invent new topics for discussions, write messages, etc. Nevertheless, how to promote the site in the top 10 faster and more efficient, no one has come up with. This work is 100% paying for the investment of time and does not require funds, except when you hire for its fulfillment of third-party specialists.

How to speed up site promotion in the top - buy links

Not all resources can get a sufficient number of natural links. For example, those in which the subject inconvenient is affected by the subject. How to promote the site in the top 10 Yandex in this case? That's right, only at the expense of commercial links.

The optimal place to buy temporary links is traditionally considered specialized stocks: http://www.sape.ru, http://seopult.ru, etc. Here you can cheap to choose a large number of sites for reference mass, while there is no need to control the honesty of the web Masters - the system does it instead of you.

Another traditional method is exchanged links when you and the owner of another resource place advertising links to each other. The direct exchange of this kind of Yandex will notice very quickly, and it does not bring benefits for a long time. But if you have a lot of resources and / or friends, you can agree on the complex exchange of "chain" when some sites refer to others, those on the third .... And only through a certain chain is the opposite link to your resource.

And the most expensive, but reliable and safe option is the purchase of "eternal" links. The price of such references is, of course, much higher than the payment of reference mass on the stock exchange, but the placement is carried out on an ongoing basis, and such links of Yandex, with their correct location, takes for natural ones.

Observe caution: Filter Minusinsk

The most important limiter for the owners of the sites in the purchase of reference mass today is the Yandex Minusinsk filter. It is he, and not financial opportunities, very often restricts the volume of buying a reference mass.

This filter finds sites with an invalid amount of hypersmille bought (more than 500) and significantly reduces their position in extradition. At the first stage of its work, this filter detected and lowered the sites in the ratings that bought links with thousands, now in the risk area those who buy more than 500 references, and some seed masters recommend limiting themselves 250 commercial references.

Moreover, the filter pays special attention to such parameters:

1. Block placement of references outside the main content (as advertising)
2. High content in one place phrase-ankors.
3. A significant number of external references on the donor site.
4. Lack of links on the link (the marker is the link is not interesting visitors to the site donor).

In order to still increase the volume of reference mass, but not risking to get under Miniinsk, many webmasters have become more active. At the same time, you place your article on your site on someone else's resource, and in the text - one or two links to the pages you need. Such articles can be on sites for years (especially with the free placement of articles on the site), and they can be deleted through time (more often just with a leased link). But their Minusinsk also does not know how to recognize.

There are still a lot of methods that can be transferred in response to the question of how to promote the site in Yandex. Increasing the position in the issuance of the search is a time-consuming and multifaceted process with a multitude of nuances that cannot be followed in one article. But the above recommendations can be a powerful base for optimization if applied correctly.

Yandex (Yandex) - search engine number 1 in RuNet. For many years, he has kept leadership in the volume of the audience in the Russian-speaking Internet among all search engines. If you manage to raise the site in the Top Yandex search, you can attract more quality traffic than from Google or any other search engines.

Yandex ranking algorithms are accurately building issuing on the basis of that region from which the request was received. It gives you the influx of targeted customers from your city. The user can always find exactly you and shop. After conducting work on SEO-promotion of the site in the Top Yandex, you will significantly increase its effectiveness by attracting an interested audience.

Stages of work

1. Drawing up a promotion strategy

As part of the search promotion of sites in Yandex, we develop an individual strategy for each project in accordance with the goals of the customer to achieve the best result. You get:

• analysis of the target audience;
• study of major competitors;
• forecast of demand;
• determining how to obtain maximum benefits from investments;
• drawing up the semantic kernel and clustering of requests;
• other necessary work.

2. Technical site optimization

Eliminate the technical errors of the site for maximum indexing of the pages of your resource. You get:

• robots.txt and Sitemap adjustment;
• setting mirrors;
• elimination of site errors;
• redireche setting;
• checking the correctness of the operation of 404 errors;
• other necessary work.

3. Text Site Optimization

Create texts for your site that will be interested in users. Our copywriters take into account the requirements of new search engine algorithms and write texts according to the LSI principles (the method of indexing textual content, in which the weight of oily-graded lemmas, synonyms of keywords and so on). You get:

• drawing up TK on texts and metateli;
• study of metategs;
• writing unique and interesting texts;
• other necessary work.

4. Improved usability

We make the site as convenient for the user so that more and more site visitors wanted to become your customers. You get:

• creation of a convenient inner transfine (linking internal pages of the site);
• optimization of the page loading speed;
• selection convenient for reading font, text colors and pages background;
• other necessary work.

5. Operation of commercial factors

Yandex takes into account the quality of the presentation on the site of goods or services. Based on the analysis of competitors in the TOP 10, we define commercial factors that are significant for the sites of your subject to increase the number of conversions. You get

• adding a page with contacts;
• optimization of the directory structure;
• details of goods cards or a more complete description of the services;
• provision of information on payment and delivery;
• accommodation on the site of other commercial elements.

6. Mobile SEO.

• Create a site option adapted to any devices for better ranking in mobile issuance. You get:
• creating an adaptive version of the site;
• optimization for mobile devices;
• maximum facilitation of the order process and payment;
• promotion of the mobile version of the site.

You will also get

We work with additional Yandex services to provide additional traffic.

• Monitor indexing site pages using Yandex.Webmaster tools
  This allows you to know exactly when the search robot comes on the pages of your resource, which of them indexes more often, and which less often. Based on this information, we introduce adjustments to the initial strategy and change the methods of promotion, if necessary.
• We indicate the regional affiliation of your resource using Yandex.Vebmaster, Yandex.Spravik and Yandex.Catalog
  This increases the efficiency of regional promotion: the search engine defines the site affiliation to a specific region / city (Moscow, Ryazan, St. Petersburg or any other) so that users from your city find exactly your resource, introducing the request to the search string that interests them.
• Improve Snippets using Yandex.Catalog, Services "Goods and Prices", Micraights
  Such snippets will attract user attention: they have all available extensions and additional information.
• Install the Yandex.Metric meter to assess attendance and analyze user behavior.

We collect statistics on the depth of viewing pages, the percentage of failures, targets, popular goods and other information in order to make changes to the technical side of the site or content and increase the conversion.

Do you have your own business?! Are you owner of the corporate website of your company?! You have a question: "How important to promote the site in Yandex to attract more customers in your field of activity?". I-Media experts clearly believe that the site promotion in Yandex is one of the most important components to keep the right advertising campaign of your business. However, there are some important features of this type of advertising.

Site promotion features in Yandex

1. Promotion of the site in Yandex is a progressive process.

No need to wait for an instant effect after the start of the promotion of your project. By low-frequency requests, a tangible effect should appear after 1.5 - 2 months, in mid-frequency requests - after 3-4 months and at high-frequency requests in 5-6 months. And if you want to advance at high-frequency and very highly competitive requests, the deadlines for the output of your project on such requests can be significantly more than half a year.

2. The results of promoting sites in Yandex depend first on you.

Customers who believe that the result of promoting their site depends solely on the quality of the work of the optimization company, is deeply mistaken. The fact is that the Yandex search engine algorithms are very closely related to the architecture of your site, track how unique content is on your site, how often it is updated. In this regard, before starting the promotion of your site in the Yandex search engine, you must solidly solve for yourself that they are ready to take an active part in the development of your Internet resource in accordance with the requirements of the optimization company.

3. Do not tighten the approval terms.

We do not say that after the question did to approve from the optimization company, you need to quit all your affairs and begin consideration of the recoverable question. We perfectly understand that you have a huge amount of affairs in your business. However, within 1-3 days, it is still necessary to allocate a little of its precious time and answer questions regarding the promotion of your favorite site. After all, ultimately tightening the timing can do to you in a penny.

Contact the optimization company and discuss alternative ways to solve the differences. At the same time, I-Media experts are always ready to enter into an open dialogue with the client and will make a maximum effort to search for alternative paths in the event of problem situations at the stage of coordination of the requirements for internal optimization or refinement of your site.

5. Do not ask the optimizers to quickly increase the reference budget.

An instantaneous increase in the volume of reference masses to your site can lead to sanctions from the Yandex search engine and as a result your site will be pessimized or in general banned. SEO specialists sphere know how it is properly and rationally to work on external factors promoting your site. In I-Media, under work on external factors, not only a measured purchase of references to your project with the help of a linker, and blogs, articles, reviews, eternal and natural links are actively used as a website promotion tools in Yandex, rationally distributing the budget provided to us. Your project. Therefore, you should not panic if a month after the start of the project you see a small increase in the reference mass on your site. It will take time and it will be sufficient. You only need to rely on the professionalism of specialists in promoting sites and wait a bit.

Your site receives an increase in the thematic reference mass, which is very positively perceived when the site promotion in Yandex. One such link according to the quality characteristics can replace several of those that will select the optimization company on its sites. You understand that SEO specialists are simply not authorized to communicate with your partners on this issue. Thus, your participation in the work on external factors promoting your site will be very welcome.

7. Coordinate all planned changes on the site with optimizers.

Some modifications are very negatively affecting the results of the promotion. In this regard, if you have any ideas to modify your site, contact SEO specialists who are engaged in its promotion, and discuss your wishes to your site.

The above paragraphs briefly described the main aspects of the site optimization in Yandex. There are convincing arguments that the results are very much dependent on the desire of the client itself to develop their favorite site according to the requirements of SEO professionals.

Microfinance company
bistrodengi.ru.

In less than a year, the site team has achieved impressive results. Compared to the previous year, the number of visits increased by 12,000. One of the most important indicators for any commercial platform - conversion - rose twice. This result, of course, has justified all our brave expectations. We thank the team website for manifested professionalism, responsible approach and high result. Ready to continue successful cooperation.

Car rental in Dubai
Rentacardubai.ru.

Site of medical subjects
Mamoclam.ru.

For more than two years of work, the site has only achieved positive results: increased search traffic at 7.5 times (from 451 to 3387 visitors per month) and the overall visibility of the project from 6% to 20% on progressive requests. We consider this result worthy and recommend the site team to everyone who is looking for skillful and experienced search promotion professionals.

Over our site, Site specialists work for almost a year since March 2018. For the year of work on such a scheme, it was possible to increase traffic to the site twice. The general visibility of the site in Yandex and Google search engines has been very increased: from 3% at the start of work up to 28% in February 2019 - this result cannot but rejoice and actually proves that we appealed to a professional and responsible company!

Online store electric shock
shoker.ru.

We cooperate with the site for more than a year and a half. During this period, the company's employees spent a lot of diverse work, which gave a positive result. General search traffic has grown almost twice. Significantly increased and the number of requests in search engines: more than four times. In August 2017, there were 90 requests, now they are 141. The general visibility has grown from 39 to 71 requests. We believe that this is a very successful result.

Network stores of autocomponents
amper.online

From October 2018, we trust the company website promotion of the site in the search and very satisfied with the process and results. Optimizers picked up a strategy that even for not a very long time helped our online store improve visibility in the search. The positions of our site from the start of work on optimization are growing with constancy. Search traffic has increased markedly. Take a good pace, and it immediately reflected on requests, they became significantly more!

Internet discounter
Garden-mall.ru.

We express our gratitude to all employees for holding work on the search promotion and optimization of our site. Thanks to the cohesive work on the site, it occupies a leading position in popular search engines. The company site justified all our expectations and fulfilled the tasks in full compliance with the requirements. We hope for fruitful and successful cooperation in the future. We wish your company good luck, development and prosperity!

We are very pleased with the work of the manager - we receive detailed reports, advice on all issues, we see how quickly the tasks are performed. The result suits us. In just 2 months of website promotion, the audience has grown 2 times (by 256%)! Specialists website managed to withdraw 63 target queries in the top 10 Yandex, 28 target queries in the top 10 Google, half of which on 1st place.

Online shoe store
Obuv-ras.ru.

Profitable cooperation with the site site brought the site http://www.obuv-ras.ru/ Noticeable improvements - attendance and sales grow every day. More than 28,000 views per month, the conclusion in the TOP-10 search engines Yandex and Google more than 75% of target queries .. We hope that in the future such interaction will achieve even more large-scale results!

Car service
Solis-auto.ru.

Many thanks to the company site for the operational withdrawal of our site solis-auto.ru to the leading positions of search engines. Showing what they can be trusted, I put it a new task for the promotion of another site.

Design Engineering Company
Merlin-Project.ru.

The design and engineering company "Merlin-project" expresses deep appreciation to the company's specialists for the implementation of services for optimization and promotion www.merlin-prosect.ru. An individual approach to customers, an understanding of the requirements and wishes of the customer, the operational solution of tasks and high efficiency allows you to judge the high professionalism of the team. The site team always responded quickly to our requests and performed work accurately. We consider employees the site by professionals in the field of search promotion and completely trust their experience.

Production Company
Tekarte.ru.

Separately, I want to emphasize the company's affiliate qualities for 8 years of collaboration. A timely and competent support and development of the site, which removes many complex tasks from our organization ..

The new Yandex algorithm works on the basis of a neural network. It is studying on the examples of user requests, and selects the answers based on the meaning of the text on the page. This means, in particular, that it will work much more effectively with non-standard requests, when users themselves are not sure what they want to find.

So, you can ask a request, for example, "the film where the blind drove Ferrari" - and Yandex will give a "film english" with the film "The smell of a woman".

In addition, the algorithm works with pictures. It analyzes the content of the image and selects the desired option based on it, and not only from the description in the tags. It completely changes ranks, and many optimizers are worried about how the site promotion is transformed into Yandex. We tried to figure out what changes are threatened.

The consequences of "Korolev"

Our experts Denis Schubenok and Mikhail Volovich told how the new algorithm will affect the search promotion, and as you can now promote the site in Yandex.

How can a new algorithm affect SEO?

Mikhail Volovich:The edge of the new algorithm, as well as "Palen" before, is directed completely to the other side - in a sense, the opposite SEO. Yandex basically focuses on nontrivial requests that are not obvious relevant responses (as in the case of a film where Ferrari was blind). And SEO is engaged in the requests by which thousands of ideal answers. Because hundreds of optimizers and webmasters on their sites created a special page for each individual request, and then diligently dealt with a fine setting of its relevance. In this - commercial - zone in search engines solve completely different tasks. Here you do not need to look for relevant answers, or even choose the most relevant. Here among hundreds of enough relevant candidates need to choose the best for some other, for example, commercial criteria.

However, "Korolev" is not an additional search module, but a change in the entire algorithm, starting from the earliest stages of the preliminary selection of ranking candidates. Therefore, he will somehow affect all requests, including in the commercial zone. Some changes in the weights of commercial and text factors, we will probably see - although it is hardly global. Promotion under Yandex as a whole will not change.

Who and what changes should you expect?

Denis Hubenok:So far, no one knows how it is the algorithm to affect the issuance of specific sites. He was launched two days ago, and during this time it is impossible to track the results. Especially considering that Korolev works on the basis of a neural network that accumulates data and adjusts work with each request. Now we have launched a collection of information on all our projects, and in about a month we will be able to write a detailed report on how Promotion has changed in Yandex, if it has changed.

As we assume now, there will be no important changes. But you can wait for some redistribution of traffic towards large sites. "Korolev" is designed for complex, mostly low-frequency information requests, and from his work will benefit sites that can afford to create multiple content.

Is it important now to collect a semantic core?

Mikhail Volovich:Search engines freely or involuntarily form the Internet. In the ecosystem formed by Yandex and Google, all your competitors create according to the ideal relevant page to each request you are interested in. Even if the ideas about the relevance in Yandex after the "Queen" will change strongly, which is unlikely, competitors will not go anywhere and quickly twisted their pages under a new ideal relevance. Of course, you can take away, and for some requests your site will take off myself. But over the others will still have to work.

I am afraid that for SEO, the name "Korolev" will be symbolic at all in the sense that Yandex meant. This is the city on Yaroslavka, which is impossible to get there without traffic jams.

Will traffic grow at the expense of associated requests?

Mikhail Volovich:Unlikely. But it will be necessary to pay close attention to the clustering of requests. One of the announced Yandex innovations is the registration of "semantics" of other queries for which you go to this page.