Do you need keywords for products on WordPress. How to add keywords and meta description in WordPress. Internal link building and redirection

Hello dear friends and guests of the blog site! Today I want to do a full review for the new SEO WordPress plugin, which was developed by the well-known MyThemeShop service. I think you already know him ?! Not? Well, what are you ?! This is the most popular developer of themes and templates, as well as plugins for the WordPress engine.

So, they invented a new plug-in there, which in its functionality is not inferior to anything, and in many ways even surpasses such well-known SEO plugins as Yoast SEO and All in SEO Pack, not to mention others.

So let's see what this tool is capable of promoting a site on the WordPress engine? Go...

New SEO WordPress Plugin for Search Engine Promotion!

Rank math   Is a WordPress SEO plugin designed and developed by MyThemeShop.com.

MyThemeShop   Is a well-known name in the premium WordPress industry. At the time of this writing, he had a client base of 415155+.

This shows the value and proves the credibility of MyThemeShop in the Internet space as the best WordPress theme developer. This service launched the plugin. Rank Math SEO

New powerful and easy SEO WordPress plugin that will forever change your site’s SEO for the better.

You already know that search engines are one of the best and consistent sources of traffic. But the problem is optimizing your site for search engines.

Search for relevant keywords and add them to the message. Read the message multiple times to make sure it’s optimized for search engines.

A lot of what you do manually or with the help of third-party plugins and services to make an ideal and optimized blog or website for search engines.

This is all what you need to do to optimize your posts on the site. There is also off-page SEO and technical SEO optimization that you must perform on a regular basis.

This process is so long and cumbersome that most people spend a lot of time optimizing their post.

Are you one of them?

If so, then what MyThemeShop.com can offer for you, which will change your blogging workflow forever. MyThemeShop claims it took them three years to research and develop this plugin for SEO.

Imagine that all the important SEO steps on the pages of your site are taken care of by just one WordPress SEO plugin.

Just think that all you have to do is write your message, publish it, click a few buttons, and then it will be automatically optimized for you.

You did!!! That's all!

Benefits of Using Rank Math SEO Plugin

• Getting recommendations for optimizing your messages when you write them.
• Customize OpenGraph and Rich Snippets for your posts with one click.
• Getting all your rank data directly in WordPress.
• Conduct a complete SEO audit of your site with the click of a button.
• Identify important SEO errors and fix them with one click.
• Automatically create internal links to your posts.
• Highlights Math SEO Plugin Rank
• The following are important Rank Math features that every blogger and every owner of a WordPress-based site will love.

Rank Math Plugin is very new in the page search tool industry. There are many well-established SEO plugins where Yoast and All In One SEO are ranked 1st and 2nd. Yoast is the first choice for most bloggers and website owners. MyThemeShop understood this and gave you the opportunity in Rank Math to import all existing settings from Yoast into Rank Math.
  It will import all settings, meta tags, etc. All this is one click away.

Multiple Focus Keywords

  Rank math   gives you complete freedom to choose multiple keywords. You can even check your keyword, how it is used throughout the message, click on this keyword and this SEO tool will show you how it is optimized. If you find it well optimized, you can make it the primary keyword.

Note . MyThemeShop linked the keyword area to the Google Search Center. When you enter keywords, you can see that it shows you Google search suggestions. This means that you have a free keyword research tool.

SEO Analysis by Rank Math SEO Tool

You can audit your blog yourself. No need for third-party plugins or websites for SEO analysis, no more bulky codes. Rank Math has provided you with an integrated SEO analysis feature. You can check if your blog is optimized for SEO, for example Title, Meta Data, Key Cloud, Robots.txt file, Sitemap file, website load time, usability of mobile devices, etc. It gives you a full report on your blog. .

Error Control 404

Rank math   provided you with an awesome feature called 404 error control. It will show you all 404 errors in real time inside the plugin, and also allow you to redirect them to the correct URL by clicking on the link.

Internal link building and redirection

  Rank math   made internal link building a very easy task. Just enter your keyword, destination URL and select other options, for example, open in a new window, Nofollow, etc., then click the Add link. Your link will be added to your posts or pages on which you want to insert them.

Similarly, building Rank Math's internal links also allows you to remove or opt out of redirecting URLs. It’s very easy to redirect the old URL to the new one. No more third-party plugins required.

Rich Snippets or Advanced Snippets

  Rich snippets   - allow search engines to better understand what information is contained on each website. It contains additional information that the search engine can identify on the page. In Rank Math, you can customize it for each post and page with additional attributes.

Keyword Ranking and Clickthrough Rate

This is an awesome feature. Math Rank has an integrated Google search console. This SEO plugin shows you a complete list of keywords, their ranking, status in search, CTR, etc. It will undoubtedly win your heart and search engines!

Rank Math SEO Plugin   helps you remove many plugins from your blog or website. You use several plugins to optimize each action described above, using Rank Math, you will get everything in one plugin.

How to set up Rank Math SEO plugin on my blog?

The Math rank gives you a one-time setup. Set up your plugin once and that's it!

• Register in MyThemeShop.
• Then download the Rank Math SEO plugin itself.

SEO WordPress Rank Math Plugin - Steps to Set Up

1- Connect to MyThemeShop accountto activate Rank Math
You need to connect a MyThemeShop account to activate the Rank Math plugin if you are a MyThemeShop user. If you are not a MyThemeShop user, you can skip this step.

2- Compatibility Check
  Rank Math will check if your site or blog is compatible with the Rank Math plugin. It checks the version of PHP, the version of WordPress, etc. For me, a conflict message is displayed with the Yoast SEO plugin and the Sitemap plugin installed on my blog. You can click the deactivate button if you wish.

Click again to see if your blog is Rank Math compatible or not.

3- Import SEO settings
  If you want to import your old SEO settings that you made with the Yoast plugin, click “start importing from Yoast SEO”, if you do not want to import, you can click “skip, do not import now”. In this case, you need to configure all your blog posts again, as update meta tags, meta description, etc.

If you decide to import the old SEO settings, my recommendation is to check all types of settings. After completing the import settings, click Continue.

4- Choosing a website type
  Here you need to choose the type of your site or blog, for example, a personal blog, a news site, an online store, etc. For me, he has already selected a personal blog and updated my logo, imported from my old SEO settings.

If you want to configure it manually or want to change it, you can select the type of website from the drop-down list.

You can tell Rank Math that you have several authors on the blog, or you are the sole author of your posts. You can also update the OpenGraph thumbnail. If you do not have an image for your message, it will work as a default thumbnail.

5- Setting up the Google Search Console
  Verify your site in the Google Search Console and connect it here to view crawl error notifications, keyword statistics, and other important information right in your WordPress toolbar. Get the authorization code from the Google Search Console and authorize the plugin to get your profile.

  6 - Sitemap setup
  If you want to configure a site map using Rank Math, you can enable it and select the parameters that you want to include in your site map. I will not recommend you to add categories and tags to the site map.

It also depends on your blog and the nature of the site. It is entirely up to you what you use in SEO for your blog. For example, I do not want them to be indexed.
  I keep categories and tags without an index for my blog.

If I allow them to be indexed, then it creates duplicate content for me in the search results, and this can adversely affect the SEO of my site. Therefore, I do not index them.

7- Make More SEO Tweaks at Math Plugin Rank

This is a complete optimization of links and configurations with external services such as Yandex, Google, Bing, Alexa, etc.

A quick overview of Tweaks SEO settings:

Nofollow Image Links rel \u003d "nofollow"   to all links to images displayed in your posts, pages, and other types of posts.

Nofollow external links   - automatically add attribute rel \u003d "nofollow"   for external links displayed in your posts, pages, and other types of posts.

Attachment redirection   - redirect all URLs of attachment pages to the message in which they appear.

Redirect orphan media   - redirect attachments without a parent message to this URL. Leave blank without redirection.

In addition, you can update the verification code or console ID of your search server, for example, the Google Search Console verification code, Bing Webmaster code, etc.

You have the following settings. MyThemeShop tried to add almost all popular web services.

• Google Search Console
• Bing Webmaster Tools
• Webmaster Tools Baidu
• Alexa Verification ID
• Yandex verification id
• Pinterest Verifier
• Norton Secure Web Search Id

MyThemeShop almost covered everything in a one-time setup when installing this SEO plugin. But if you want to make changes to the plugin settings, you have an option inside the Rank plugin. Find Rank Math in the WordPress toolbar and change the settings that you want to apply to your resource.

Seo settings

Rank Math SEO WordPress Plugin - Why Better than Others? Quick comparison of Rank Math plugin and Yoast SEO

Grade Math —

• Math rank is completely free
• He integrated the Google Search Console
• It supports up to 3 keywords
• The Google Search sentence is related to the area of \u200b\u200bfocus keywords.
• Rank Math provides an integrated SEO analysis tool.
• Rank Math also provides a feature for redirecting URLs and internal links.
• This is a very new and practical plugin to improve your site’s SEO.

Yoast SEO —

• Yoast is not completely free ( If you want to get the paid version for free -)
• It does not have a Google Search Console inside the plugin
• It supports up to 5 keywords (but in the paid version)
• Google search offer related to keywords with focus (but in paid version)
• Yoast does not have a built-in SEO analysis tool
• Yoast also has the function of redirecting URLs and internal links (but in the paid version)
• He is very popular and very easy to handle.

Summarizing

Rank Math WordPress SEO   - This WordPress SEO plugin has quite a few features to process the SEO of your website or blog. It is simply one tool for many SEO related tasks. Rank Math gives everything for free!

I don’t think you should spend your money on buying a paid SEO plugin if you have the opportunity to pick up Rank Math for free.

And this is generally wonderful. You should try this tool on your resource. I think you will like it.

Good luck and prosperity to all! See you soon!

Want to correctly add keywords and meta descriptions in WordPress? Metas keywords and descriptions help you improve your site’s SEO. In this, we will show you how to properly add meta keywords and descriptions to yours.

Why add keywords and descriptions in WordPress?

Keywords and descriptions allow you to provide more information to the search engines on your pages and articles.

Keywords are words or phrases that people can search for when they search for content similar to what you write. Meta descriptions are a short description of your page or article.

The keywords and description are actually HTML tags, and they are published in the "title" of the HTML document. SEO makes it easy to add these tags directly from the toolbar.

What is the importance of keywords and descriptions for SEO?

Search engines do not unanimously agree with the metas and description. However, it’s obvious that they are important and help you better position yourself.

Some SEO experts believe that keywords are not important at all. Even Google says they no longer value keywords. However, other SEO experts disagree, advising users to continue adding keywords.

On the other hand, meta descriptions are extremely important because you can use it to get the user's attention.

However, let's take a look at how easy it is to add keywords and a meta description in WordPress.

Note. In this tutorial, we will use the Yoast SEO plugin. See our step-by-step guide to installing and setting up Yoast SEO for more information.

How to include keywords in Yoast SEO

Yoast SEO comes with built-in meta description and keyword support. However, the keyword feature is disabled by default.

First, you need to activate it in order to use it on your WordPress blog.

You start by accessing " SEO\u003e Panel   ", Then click on the" Technical specifications ».

Now you need to click “Enable” in the “Advanced Settings” option, then click “Save Changes” to save the settings.

The Yoast SEO Settings page will now reload and you will be able to see many more options in the SEO menu.

Go to the " SEO\u003e Titles and Meta   And go to the "Others" tab.

Now you need to click “Enable” in the “Use Keyword” section, and then click the “Save Changes” button.

You have successfully activated meta keyword support in the Yoast SEO plugin for WordPress. Now you can add meta keywords for your articles and pages.

Keywords and descriptions of WordPress articles and pages

You must first edit the article or page where you want to add keywords or a meta description.

Go to the " Yoast SEO   Below is a visual editor.

You will see that your site name and description automatically generate a statement. Below you will see the keyword field.

You must enter keywords separated by commas. Do not use more keywords or phrases 10.

Make sure that you only use keywords that are relevant to your content, and that you have already used these keywords or phrases in your article.

Now you need to click the “Edit Extract” button and enter a description of your site. This converts the preview of the statement to an editable area.

Make sure you use your primary keyword at least once in your description.

After that, click the “Close Extract” button when done. Now you can see your personal description in the preview fragment.

Add keywords and description on the home page

You can also add keywords and a homepage description to your WordPress site. Here's how to do it using Yoast SEO.

Go to the " Seo\u003e Names and Metas   ", Then click on the" Homepage ". Here you can add a custom name, description and keywords for the home page of your site.

metas for the home page #

How to add keywords and description by category

You can also add keywords and description on the category page.

First, you need to access " All Articles\u003e Posts\u003e Category   ". Hover over the category you want to change and click "change."

In order for readers of your blog to find it convenient and quick to find the necessary information, there are rubrics, and. It’s like in any printed book, where there is content, chapters, etc., thanks to which you can quickly go to the desired section. In this article we will understand why they are needed and how to use them correctly.

Categories, tags and keywords

First, let's look at what rubrics are. Headings, in simple terms, are sections that combine blog articles according to a certain volumetric criterion. For example, on my blog, the section “Working with a blog” combines articles that describe all the possibilities and techniques for working with it. The “Design and Graphics” section is responsible for everything related to the design of the blog, working with PhotoShop, with images, etc.

Adding a rubric

There should not be too many headings on the blog (7-12 pieces), as this will complicate the perception of information for readers. Therefore, if your section is very voluminous, then in this case it is better to divide it into sub-sections, which is quite simple to do in WordPress.

At the same time, the tags can be installed using the plugin in any place convenient for the reader on the blog and accordingly issued.

In my work with the blog I use tags instead of sub-categories, which gives more convenience.

Adding a tag is pretty simple. As well as the rubric.

Great, now you understand how important it is to use rubrics, tags, and keywords to keep your blog running.

I will be glad to your questions and comments.

I wish you success!
  Sincerely, Vladimir Shishkov

The wordpress home page usually displays a list of published posts (or articles) in reverse chronological order by publication date: the last published post is always at the top. You can say it has a feed of posts. Given that the wordpress platform allows the blog author to change the appearance and content of the blog, this page can be made static, i.e. Each time you open a blog, a static document will be displayed.

Consider the optimization of the wordpress home page, from the point of view of the promotion (promotion) of the blog in search engines. The easiest way to do this is to use the wonderful SEO plugin All in One SEO Pack (Why is it great? Because it makes it very easy to access HTML tags).

First of all, install the All in One SEO Pack plugin (You can see how plugins are installed in wordpress in the article, and the capabilities of this plugin are described in the article).

We note that the setting of the displayed posts (or posts) and the setting of the main page are different.

Good day, dear readers. You already understood that key selection is our everything in this guide, right? But how to choose keywords? And what to do with the selected keys? You will find answers to all these questions in this part of the guide. For some people, key selection comes down to driving words related to the niche occupied by their site into the Google keyword planner and looking at related words. And this is not a good idea. Although Google can make smart connections in other areas, the keyword planner is surprisingly straightforward in this regard.

It will probably show you related queries that already contain the required key. If I type “football” and ask the keyword planner what he thinks about this, then I will probably get this result - “football matches” or “soccer balls”, but I will not see options like “Messi”, “ World Cup 2014 ”or any other request related to football. For most topics, this means that if you rely solely on keyword planner, you will be limited in your choice of keywords. That is why you need ...

Get creative with keywords

Think outside the box. What comes to your mind when you think about your niche? Any thoughts about something that doesn't have any keys for a niche at all? Do not worry. Let's find out if the topic will come out of this. If you are unable to come up with anything worthwhile, then you can search for an idea for keywords on thematic forums, or try your luck with services such as Google’s Questions and Answers, where you can peek at what users are asking to figure out a specific topic (available not for all topics). Then you can borrow the words found and see if the search volume says that this key is worth your attention. And yet this problem can be solved in this way ...

Really understand what you are writing about

If you are trying to occupy a niche, just because you want to make money, then you just have to rely on tools for selecting keys. But if you really know a lot about what you write about, then this advantage can be used. You can use at first glance unrelated topics that, as you know, are actually related to the topic, and use keys that a person who is not knowledgeable in the subject will not even guess in a million years. You can call it the advantage of playing on your field. Some niches even have some specific jargon that will catch the minds of only those people who are in the subject.

Unfortunately, there is no shortcut. So if you are not already an expert on what you are writing about, you will have to spend a little effort and time to reach such a level when you stop “swimming” in the chosen topic. Only one thing can ease the task - choose the topic that is at least interesting to you, if it is not your passion. But if your main goal is profit, then at least you should always check how viable the selected product is before plunging into the project.

Use the correct type of keys

When you are looking for keywords, it is better to choose those that have low competitiveness - they imply or have a clear goal to sell a product or service (there are always a huge number of competitive requests with a clear goal, but not always a lot of those where the goal is simply implied depending on the given criteria search). Broad match keywords are usually very popular and therefore too general. People usually look for these concepts out of curiosity and probably do not want to get or buy something.

Let's take copywriting as an example. The numbers look good. Approximately 30,000 searches with this keyword per month. But the good news ends here. The competitiveness of the request is just fierce, and besides, it is too general. There is no targeted benefit. People can search for this term only because they saw it somewhere or heard, and want to know what it means.

On the other hand, we have a “copywriting trainer” request with a negligible 30 key requests per month. Some may argue that the request brings too little, but the goal is implied here, and you can imagine how valuable at least one client who came to this coach. And the competitiveness (not surprisingly) in this case is weaker. And to get to the first page of search results is already more real. If you correctly manage the ace in the sleeve, then getting into the top is almost guaranteed to you. Of course, you might want to increase your search volume, but this example illustrates how you can achieve your goal. Low competitiveness and implicit or precise target

And here is another example - “dry ice” versus “where to buy dry ice”. Dry ice is searched more often - approximately 90,000 times a month. But again, people are interested in what they are making of, or people want to see a video in which they make a bomb of dry ice and soap. While “where to buy dry ice” the goal is to buy. And at the same time, this query is driven into the search string thousands of times a month. This is an example of the so-called long-tail keyword. This is a phrase, not a word or two that you use as your target when writing content.

How to use hand-picked keywords on your WordPress site

In this part of the guide, your site should already have installed or any other plug-in with similar functionality. If not, do it now, because it is really necessary for the first step.

Use keywords in the title of the post / page

If your goal is long-tail keywords that are best suited to improve rankings, then chances are simply to use them as headings. If you already have a certain audience, then you might want to catch something on their attention, at the same time just use the standard search phrase, but at the same time please the search engines.
  In this case, you can change the title using the SEO plugin. For example, for this part of the guide, the headline “WordPress SEO For Beginners” seemed the most SEO-friendly.

Optimize image file names and ALT text

For example, the picture that I chose to illustrate the title change using the plugin is called “seotitle.jpg”, and the alt-text of the image is called “image of seo title”. This can not only positively affect the ranking of your page, but also improve the ranking of images for relevant terms in Google-images.

Your content should 100% match the selected title

Unfortunately, you can’t just take a little rewrite an already finished article written on another topic and replace the heading in order to optimize it for a new keyword. This will not only annoy potential visitors and deprive you of the chance to ever get them as subscribers or customers, but also prevent your site from reaching first place in search results. So do not go beyond relevance.

Use the keys in the post / page URL

You can achieve the result simply by making the title of the post / page a permanent link, but Google strongly recommends not using whole phrases, but several (3-5) keywords for each post. You can do this directly from the WordPress post editor. Just click on the edit button next to the url and change the permalink from something like this
  On something like this:

Write accurate meta descriptions

Do not try to squeeze as many keys into the description as possible. Just write how your content can be useful to potential users, if possible, write in an attractive manner. (A meta description may be what a person sees when the page appears as a result of a search.). If in doubt, just write what your entry is about. You can do this in the post / page editor, in the WordPress SEO by Yoast input field, under the text input field.

Use subheadings to structure your content

And to highlight keywords that are related to what you write about, always put your subheadings in the appropriate tags.

  for broad topics and

  for something more specific. Tags

  used only for the main title. For instance:

Famous football players

Lionel Messi

  Cristiano Ronaldo

Use broad match keys for categories

This is a way to give search engines a signal that there is a ton of information on this topic on your site, and they should recognize this by giving your site a higher place in search results excluding high-match keys (which means there is no search traffic) in individual posts and pages .
Do not abuse the use of the same keywords.

Abusing keys is a bad idea. Not only because it is the worst mockery of the reader, but also for the simple reason that it does not help the promotion of your site. And even more than that, if you cram too much content with keys, then this may end badly.

Conclusion

This concludes our conversation about keywords. In the next part of the guide you will learn about backlinks, site loading speed and other factors affecting the ranking of a site in search engines.