How to promote yourself in Yandex. Promotion in Yandex Maps and Google Maps. Promotion results in Maps

The share of this search engine in the Russian segment of the Internet is more than 50%. Every day, the system processes millions of user requests and helps to make hundreds of thousands of transactions. Search promotion of a site in Yandex guarantees a significant share of the success of any company. Contact Demis Group and you will receive targeted traffic to your site from the TOP-10 search results!

Features of search engine promotion of sites in Yandex

The first thing to consider when working with the Yandex search engine is the longer indexing period compared to Google. Get ready that it will take quite a long time before new articles and links will be taken into account when ranking.

When ranking, Yandex pays great attention to the quality of the resources themselves. Even a well-optimized site with SEO-relevant content can be far behind the TOP-10 due to the fact that the search engine considered the information on it to be of insufficient quality. Nevertheless, traditional methods of search promotion remain an important component of developing a site for Yandex.

Consider the main factors that help to promote the site to the TOP, and indicate their features when working with the Yandex search engine.

Technical optimization and its impact on site promotion in Yandex

Identification and elimination of technical errors, setting up correct operation are one of the main stages of resource development. Incorrect actions can lead to its exclusion from the index search engine and, as a result, nullify all other promotion results. Yandex itself gives the following recommendations for technical optimization:

Minimize the use of redirects. Excessive automatic redirection will significantly complicate the site indexing process. Use them only if page addresses change for technical reasons. In this case, you need to use only 301 redirects.

Set up a proper 404 response for non-existent pages. Replacing a classic 404 page with a stub page with a 200 response is not allowed. Such pages are perceived by the search engine as real, and it does not remove them from the index, which leads to a slowdown in the indexing of useful content.

Debugging and monitoring the work of the site engine. Often sites fly out of the search engine index due to problems associated with the engines of these sites. For example, the most common mistake is the appearance a large number duplicate pages due to wrong setting scripts. It is expressed in the fact that the same pages have different addresses when you go to them from different sections of the site. The abundance of duplicates leads to a decrease in the position of the site or its exclusion from the index.

Develop and maintain a clear structure on the site. Each document must belong to a specific section. This will not only simplify indexing and help promote the site more efficiently in the Yandex TOP, but will also give users the opportunity to easily navigate. Try to navigate through the standard HTML markup format - the ‹A› tag. If the site involves the use of other technologies (JavaScript or Flash), duplicate all links implemented through scripts in the usual text way. This will greatly simplify the indexing of the site.

For large sites with many pages, it is recommended to use the so-called site map (sitemap). This is a special service file with information about the pages of the site. Yandex allows you to upload a sitemap through a special service for webmasters - Yandex.Webmaster.

Use the Robots.txt file to limit the indexing of service information, as well as duplicate pages and automatically generated pages (for example, search results) of the site. The abundance of such pages significantly reduces the speed of indexing the main content. You can check the correctness of filling the file using a special service.

Use only static pages that do not contain a session ID. It is better if such pages include information about what is on the page (for example: www.sait.ru/katalog_tovarov). This will make it easier for users to navigate your site.

Content optimization and its impact on website promotion in Yandex

Recently, Yandex has tightened its fight against different types spam on pages and increased requirements for the quality of content. The main requirements for the content of the site are:

• uniqueness;
• relevance;
• usefulness to the user.

Of course, the relevance of content still plays a big role. But now it's not enough just to add to the text keywords. Even well-optimized text won't work if users find it uninteresting.

Understand if users find necessary information or not, allows a special statistics service - Yandex.Metrica. This tool allows you to conduct a comprehensive assessment of the resource and identify the main problems based on the reactions of real visitors.

So, for example, if the bounce rate on any page is high, then this means that users do not find the expected answer and the page needs to be revised. In this case, the problem may not be so much in the low quality of the content, but in the form of its presentation. Simple text, lack of illustrations and infographics can negate all the efforts of a copywriter to write interesting material.

Influence of links on promotion and new ranking factors

At the beginning of 2014, Yandex canceled the influence of the link component in a number of topics. This marked the beginning of a new era in website promotion. Now resources related to the commercial sector are evaluated according to a number of additional criteria, which are designed to determine the level of trust from the search engine. These factors include:

• complete information about the company, including details;
• availability of full contact information;
• the regularity of updating the news section;
• availability of certificates;
• delivery information and various ways payment.

This information allows you to assess the reliability of the company and not to rank high sites that could potentially harm Yandex users.

Behavioral factors

When working to improve this indicator, you should first of all pay attention to usability. Yandex experts themselves say:

"The site should not only respond to the user's request, but also provide information in an accessible and easy-to-perceive form."

A site that is easy to use and provides information in an understandable way, users will return again and again.

Regionality and personal search: turning new trends to the benefit of promotion

With each ranking algorithm update, more and more attention is paid to search personalization. At the first stages, this was manifested in the creation of a separate issue in each region. For example, for the same query, a user from Moscow and a user from St. Petersburg saw different sites on the Yandex search page. Now this is a setting for the issue for each individual user based on an analysis of his preferences. Staying true to its mission - "to help people solve problems and achieve their goals in life", - Yandex tries to give each user an answer, taking into account not only their territorial position, but also their preferences and tastes. Which, of course, complicates the search engine promotion of sites for Yandex, but does not make it absolutely impossible. So, having thoroughly studied your target audience in the desired region (for example, in St. Petersburg), you will be able to offer her exactly what she wants, thereby making personal search work for you!

Useful 1

microfinance company
bistrodengi.ru

In less than a year, the site team has achieved impressive results. Compared to the previous year, the number of visits increased by 12,000. One of the most important indicators for any commercial site - conversion - doubled. This result, of course, justified all our bold expectations. We thank the site team for their professionalism, responsible approach and high results. We are ready to continue successful cooperation.

Car rental in Dubai
rentacardubai.ru

Medical site
mamoclam.ru

For more than two years of work, the website specialists have achieved only positive results: increased search traffic by 7.5 times (from 451 to 3387 visitors per month) and the overall visibility of the project from 6% to 20% for promoted queries. We consider this result worthy and recommend the website team to everyone who is looking for skilled and experienced search promotion specialists.

The website specialists have been working on our website for almost a year, since March 2018. For a year of work according to this scheme, it was possible to double the traffic to the site. The overall visibility of the site in the Yandex and Google search engines has also grown a lot: from 3% at the start of work to 28% in February 2019 - this result cannot but rejoice and in fact proves that we turned to a professional and responsible company!

Online store of stun guns
shocker.ru

We have been cooperating with the site for more than a year and a half. During this period, the company's employees carried out a lot of diverse work, which gave a positive result. Overall search traffic has almost doubled. The number of queries in search engines has also grown significantly: more than four times. Google had 90 queries in August 2017, now there are 141. The overall visibility has increased from 39 to 71 queries. We consider this to be a very successful result.

Network of auto component stores
amper.online

Since October 2018, we have been trusting the company to promote the website in search engines and are very pleased with the process and results. Optimizers have chosen a strategy that, even in a short period of time, helped our online store improve visibility in the search. The positions of our site from the start of optimization work have been growing steadily. Search traffic has grown significantly. A good pace was taken, and this was immediately reflected in the applications, there were significantly more of them!

Internet discounter
garden-mall.ru

We express our gratitude to all employees for the work on search promotion and optimization of our site. Thanks to the close-knit work on the site, it occupies a leading position in popular search engines. The site met all our expectations and completed the tasks in full accordance with the requirements. We look forward to fruitful and successful cooperation in the future. We wish your company good luck, development and prosperity!

We are very satisfied with the work of the manager - we receive detailed reports, consultations on all emerging issues, we see how quickly the tasks are completed. The result suits us. In just 2 months of website promotion, the audience has doubled (by 256%)! The site specialists managed to bring 63 targeted queries to the Yandex TOP-10, 28 targeted queries to the Google TOP-10, half of which are in the 1st place.

Online shoe store
shoes-ras.com

Favorable cooperation with the company site has brought significant improvements to the site http://www.obuv-ras.ru/ - attendance and sales are growing every day. More than 28,000 views per month, bringing more than 75% of targeted queries to the TOP-10 Yandex and Google search engines. We hope that in the future such interaction will achieve even greater results!

car service
solis-auto.ru

Many thanks to the site company for the prompt withdrawal of our site solis-auto.ru to the leading positions of search engines. Having shown that they can be trusted, I set them a new task to promote another site.

Design and engineering company
merlin-project.ru

The design and engineering company "Merlin-Project" expresses its deep gratitude to the specialists of the company website for the provision of services for the optimization and promotion of www.merlin-project.ru. An individual approach to clients, understanding the requirements and wishes of the customer, prompt problem solving and high efficiency make it possible to judge the high professionalism of the website team. The site team always responded promptly to our requests and completed the work on time. We consider the site employees to be professionals in the field of search engine promotion and fully trust their experience.

Production company
tekarte.ru

Separately, I would like to emphasize the partnership qualities of the company for 8 years of joint work. Support and development of the site is carried out in a timely and competent manner, which removes a lot of complex tasks from our organization.

Do you have your own business?! Are you the owner of your company's corporate website?! You have a question: “How important is website promotion in Yandex to attract more customers in your field of activity?”. i-Media experts unequivocally believe that website promotion in Yandex is one of the most important components for running a proper advertising campaign for your business. However, there are some important features of this type of advertising.

Features of site promotion in Yandex

1. Website promotion in Yandex is an ongoing process.

No need to wait for an instant effect after the moment you start promoting your project. By low frequency requests a noticeable effect should appear in 1.5 - 2 months, for medium-frequency requests - after 3-4 months and for high-frequency requests - after 5-6 months. And if you want to advance on high-frequency and highly competitive requests, then the timing of the output of your project on such requests can be significantly longer than six months.

2. The results of site promotion in Yandex depend primarily on you.

Clients who believe that the result of their website promotion depends solely on the quality of the optimization company's work are deeply mistaken. The fact is that the algorithms of the Yandex search engine are very attentive to the architecture of your site, they track how unique the content on your site is, how often it is updated. In this regard, before you start promoting your site in the Yandex search engine, you must firmly decide for yourself that you are ready to take an active part in the development of your Internet resource in accordance with the requirements of the optimization company.

3. Do not delay the terms of approval.

We are not saying that after a question has been received for approval from the optimization company, then you need to drop all your affairs and start considering the issue. We understand that you have a huge amount of work in the field of your business. However, within 1-3 days you still need to set aside a little of your precious time and answer questions regarding the promotion of your favorite site. After all, in the end, delaying the deadlines can cost you a pretty penny.

Contact the optimization company and discuss alternative ways to resolve the dispute. At the very least, i-Media specialists are always ready to enter into an open dialogue with the client and will make every effort to find alternative ways in case of problem situations at the stage of agreeing on the requirements for internal optimization or improvements to your site.

5. Do not ask SEOs to quickly increase the link budget.

An instant increase in the amount of link mass to your site can lead to sanctions from the Yandex search engine, and as a result, your site will be pessimized or even banned. SEO specialists in the field know how to properly and rationally work on external factors for promoting your site. At i-Media, working on external factors means not only the measured purchase of links to your project using Linkoteka, but also actively uses blogs, articles, reviews, eternal and natural links as tools for website promotion in Yandex, rationally distributing the budget provided to us your project. Therefore, you should not panic if a month after the start of the project you see a small increase in the link mass to your site. Time will pass and it will be sufficient. You just need to rely on the professionalism of site promotion specialists and wait a bit.

Your site receives an increase in thematic link mass, which is very positively perceived when promoting a site in Yandex. One such link according to quality characteristics can replace several of those that an optimization company will select for you on its sites. You perfectly understand that SEO specialists are simply not authorized to communicate with your partners on this issue. Thus, your participation in the work on the external factors of promoting your site will be very welcome.

7. Coordinate all planned changes on the site with optimizers.

Some improvements have a very negative impact on the results of promotion. In this regard, if you have any ideas for modifying your site, contact the SEO specialists who are engaged in its promotion and discuss your wishes for your site.

The above paragraphs briefly describe the main aspects of site optimization in Yandex. There are convincing arguments that the results are very much dependent on the desire of the client to develop his favorite site according to the requirements of SEO professionals.

You will need

• - own site on the second level domain;
• - access to the control panel of your own site;
• - Yandex account for work in webmaster.yandex.ru.

Instruction

Add your site to Yandex Webmaster at webmaster.yandex.ru and verify your rights. Next, go to "Site Geography - Site Region". If the region is not set yet, then specify it. This should be the region where you operate, for example Yekaterinburg. You do not want to lead, namely, you lead, the region in which the office of your company is located. If the site is not tied to a region (for example, a news site), then you can specify the general region - Russia.

Determine one to start search query, under which you will optimize, so as not to get confused. Then you can repeat the entire algorithm for the following queries. Attention! You can't create search terms on your own. They need to be determined based on Yandex statistics data at wordstat.yandex.ru. Go to this address, indicate the region that you have registered in Step 1 and enter the intended search query. See what the statistics suggest. Choose a low-frequency and selling request. Low-frequency - up to about 500 impressions per month. Selling - the request should be formulated as the thought of a user who is ready to pay you money, and not a student writing .

Define the site page that will be promoted for the query selected in Step 2. The easiest way to promote home page, harder second level page, even harder third level page, etc.

Optimize the selected page - work with the url-address. Copy the page url to search string Yandex - if the page is already indexed, then do not change the address. If no such page is found, the url needs to be "sharpened" for the promoted search query that was chosen in Step 2. For example, if your query is "order a site", then it's very good if the page address is zakazat-site. Why? In the search results, this "tail" will be highlighted in bold that will grab the attention of users.

Optimize the selected page - work with the title. You write the promoted search query at the very beginning of the page title. Right at the beginning, not in the middle or end. After it, you can add words that give the title meaning and a selling look.

Optimize the selected page - work with meta tags. In the site control panel in the page editing section, write the meta tag keywords (keywords). Enter your search query in this field. Only the request for which you promote the page, and not tons of unnecessary garbage in the hope of killing a bunch of birds with one stone.

In the same place as the keywords field, you will find the description field. What is in this field the search engine will take to display in the search results. This happens most often. However, the search engine may take another part of the text from the page. In the description field, write a couple of selling offers that motivate the user to click on your page, and not on a competitor’s page in search results. In this pair of selling offers, include the promoted search query 1-2 times.

Optimize the selected page - work with content. The text on the page should correspond to the topic of keywords. Post quality content. What should be a quality text? Firstly, it must be unique, secondly, it must be really interesting and useful to users, and thirdly, the text must be free of errors and typos.

Make text easy to read. Divide it into paragraphs. The most readable paragraphs should contain 3-4 sentences. Add subheadings. IN visual editor when adding text to the site on the toolbar - subheadings are indicated by "Heading 2", "Heading 3", "Heading 4". In the code, these will be h2, h3 tags. 2, 3 and 4 indicate the importance of the title in descending order. When forming a subheading, don't just make it large and bold, but assign it the "Heading 2" property (3 or 4) through the toolbar.

The text should contain visual design elements. These are pictures, arrows, icons, etc. In the presence of visual elements, the text is perceived by the user more easily, which makes the site more authoritative for search engines.

Include multimedia in the text. These are pictures, photographs, diagrams, diagrams, graphs, videos. It is not necessary to include all of the above, but some of this should be required. Multimedia will allow the user to spend more time on the page. This is a very important behavioral factor.

Write a lot. One promoted page must contain a minimum of 500 words. Preferably between 1000 and 1500 words. Pages with the most text get higher rankings in search engines. But in no case do not forget about the quality!

Write key queries in the text. Keywords should be added in the first 150 words of the page text. Do not overload the page with keywords. Include each key request in the text of the page no more than 2 times. Don't allow too many outbound links.

Where can I get free links? When communicating in forums and blogs, put a link to your site in the signature, as well as in the user information. This will be especially useful if the topic of the forum overlaps with the topic of your site. Mark your organization on Yandex and google maps with the website address. Register in free directories, for example uralweb.ru (for the Urals). Share a link to your website in social networks. Ask the site developer to place your site in a portfolio. Ask your clients and/or partners to place a link to the site in the appropriate section of their site. Post jobs on job search sites. Advertise your products/services on free bulletin boards on the Internet. Place a link to your site in your signature Email. Links from email will have a positive effect on the promotion of the site.