"Svyaznoy" - a network of mobile communication centers. "svyaznoy" - network of mobile communication centers General media - budget

29
May
2012

Messenger No. 5 (May)

Format: PDF (scanned pages)
Year of manufacture: 2012
Genre: Digital magazine
Publisher: Svyaznoy-Logistics
Russian language
Number of pages: 64

Description: Svyaznoy is a magazine about digital technology ( mobile phones, cameras, players, navigators, video cameras, etc.), related products with descriptions technical characteristics and current prices.

15
Feb
2015

A Song of Ice and Fire (5 books out of 5) (George Martin)]

Format: audiobook, MP3, 128 Kbps, mono
Author: George Martin
Year of manufacture: 2012-2015
Genre: Fantasy

Performer: Dmitry Polonetsky, Elena Polonetskaya, Ovuor, BIGBAG
Duration: 195:56:37
Description: Under strange circumstances, the right hand of the ruler of Westeros dies. King Robert and his retinue go north to his longtime friend Eddard Stark to invite him to take the place of the deceased... Hiding in the free cities, the descendants of the Targaryen dynasty overthrown by Robert are hatching plans to return the Iron Throne, but to do this they need to secure the allegiance...

15
Jul
2010

Vampire's Kiss-5. Club of Immortals / Vampire Kisses-5 (Ellen Schreiber)

Format: audiobook, MP3, 128kbps
Author: Ivan Turgenev, Anton Chekhov, Ivan Bunin, Maxim Gorky, Alexander Kuprin, Arkady Averchenko, Vikenty Veresaev, Evgeny Zamyatin, Nikolai Gogol, Mikhail Bulgakov, Alexander Arosev, Artyom Vesely, Isaac Babel, Ivan Evdokimov, Alexander Sergeevich Pushkin, Alexander Green , Gleb Alekseev, Yuri Tynyanov, Orest Somov, Vladimir Gilyarovsky, Alexey Novikov-Priboy, Vasily Zhukovsky, Alexander Bestuzhev-Marlinsky, Nikolai Pavlov, Mikhail Lermontov, Saltykov-Shchedrin, Valery Bryusov
Year of manufacture: 2005-2007
Genre: Classics, prose
Publisher: Soyuz
Performer: Alexey Ku...

09
May
2007

Big Soviet Encyclopedia(disc 5 of 5)
Year of manufacture: 2002
Genre: Encyclopedia
Publication type: pirate
Medicine: Not required
System requirements: Minimum system requirements: operating system Windows 98/Me/2000/XP Pentium processor 266 MHz 64 MB random access memory Screen resolution 800x600 with 16-bit color depth 4-speed DVD reader
Description: THE GREAT SOVIET ENCYCLOPEDIA No installation required. Can be run from both CD-DVD-ROM and hard drive. Divided into 5 disks. Disc 1 - A-GOGO disc 2 - GOGO-KONG disc 3 - COND-PLUS disc 4 ...

09
Jun
2018

A Song of Ice and Fire (5 books out of 5) (George Martin)

Author: George Martin
Year of manufacture: 2012-2015
Genre: Fantasy
Publisher: DIY Audiobook
Performer: Elena Polonetskaya, Dmitry Polonetsky, BIGBAG, Ovuor
Duration: 195:18:34
Description: “A Song of Ice and Fire” is a saga about the struggle for power over the continent of Westeros and the struggle for one’s own lives, which are ground by the millstones of events that spare no one. This is a saga about fathers and sons, about deceit and love, about betrayal and loyalty. A saga of epic ambition and epic failure. But all this may turn out to be human vanity, sunk into oblivion, if in...

21
Jul
2018

Chronicles of Amber: The Pentateuch of Corvinus (5 books out of 5) (Roger Zelazny)

Format: audiobook, M4B, 128kbps
Author: Roger Zelazny
Year of release: 2017
Genre: Fantasy
Publisher: AST
Performer: Nikolay Fedortsov
Duration: 41:58:41
Description: Amber - the Amber Kingdom - the center of the Universe and the cause of the Universe. Everything else is just Shadows and projections of Amber onto the surrounding Universe. This is what the inhabitants of the Amber Kingdom think, and this is what the heirs to the throne of Amber think. "The Pentateuch of Corvinus" is a first-person story. A long journey from the hospital ward on Earth, where Corwin, who lost his memory, begins his story, through an uncompromising war, through blindness and indefinite imprisonment...

27
Feb
2014

Enter the Abyss (5 books out of 5) (Andrey Martyanov)

Format: audiobook, AAC, 64kbps
Author: Andrey Martyanov
Year of manufacture: 2013-2014
Genre fiction
Publisher: DIY Audiobook
Performer: Boris Zuev (zba68)
Duration: 59:20:41
Description: The author, with the help of his famous signature style, immerses the reader in the world of the 23rd century, a world in which humanity flies into space, has colonies on other planets, a world in which the Russian Empire is a strong and powerful state, and its subjects have nothing to do with it. need. But the specter of death loomed before the Earth, because in solar system A deadly stray neutron is about to enter...

16
Dec
2016

Preobrazhensky: Someone else's legacy (5 book of 5) (Vyacheslav Shalygin)

Format: audiobook, MP3, 64kbps
Author: Vyacheslav Shalygin
Year of manufacture: 2016
Genre: Action fantasy
Publisher: Audiobook Lovers Club
Performer: Maxim Doronin
Duration: 13:59:25
Description: Millions of created “golden” people became the strike force of Pervopol, seeking to put an end to humanity. In the monstrous battle of the worlds, only the Grand Duke, the owner of a magic ring, could save the inhabited planets.

26
but I
2016

The Road Home (5 books out of 5) (Vitaly Zykov), Millicent]

Format: audiobook, MP3, 128-192kbps
Author: Vitaly Zykov
Year of manufacture: 2013-2016
Genre: Fantasy
Publisher: DIY Audiobook
Artist: Millicent
Duration: 115:07:10
Description: The world of Thorn is old, very old. Under the merciless wind of time, civilizations disappeared, great races fell into the abyss. Monstrous wars, when the achievements of magic and science sowed death and horror, have sunk into the past. There are no more powerful lords to rule the world. New peoples established their order with magic and sword. Balance has been established. During this period, several people end up on Thorn against their will...

01
Oct
2015

Star Revenge (5 books out of 5) (Yuri Petukhov)

Format: audiobook, MP3, 192kbps
Author: Yuri Petukhov
Year of manufacture: 2015
Genre fiction
Publisher: DIY Audiobook
Artist: BIGBAG
Duration: 90:22:31
Description: XXV century. The power of earthly civilization is limitless. Its space fleet can destroy any non-human race individually and all of them combined. However, in its power, the Earth does not notice the monstrous threat of Invasion from the Outside hanging over it, which humanity has never had to face. The impending apocalypse can be prevented by a suicide bomber, found as a baby in suspended animation...

27
Jan
2011

1.5 parsecs #5 (Magazine of Contemporary Fiction)

Format: PDF, OCR without errors
Year of manufacture: 2010
Genre: Fiction Magazine
Publisher: Isaev
Number of pages: 194
Description: “1.5 Parsecs” is an online magazine of modern fiction, published since March 2010, which publishes works from small to large forms by outstanding authors, found primarily on the vast expanses of the Internet. The magazine is dedicated to fantasy in all its understanding (science fiction, fantasy, horror) and manifestation (literature, cinema, games). Our periodical online publication covers not only the territory of our vast Russia, but also the entire globe, we are available to...

16
Dec
2008

Year of manufacture: 1951
Author: George M. Chinn
Genre: History of weapons
Publisher: The Bureau of Ordnance, Department of US Navy
Number of pages: 2968
Description: Unique edition in 5 volumes. It has no analogues in terms of volume of information. The history, evolution and development of manual, automatic and aircraft weapons from their inception to the Vietnam War is analyzed. Detailed description various types weapons, design features, development history and specifics of use in combat conditions. A huge number of drawings, photographs, tables. Pe...

06
May
2012

GEO No. 5 (May)

Format: PDF, Scanned pages
Year of manufacture: 2012
Genre: Travel magazine
Publisher: Axel Springer RUS LLC
Russian language
Number of pages: 163
Description: GEO is a magazine about travel and culture of peoples different countries, about achievements in the field of science and technology, about the animal and plant world, providing encyclopedically accurate information. Do you dream of distant countries, unknown routes and incredible adventures? Are you interested in the news of science and technology, the mysteries of history and the secrets of the world's religions? Want to expand your horizons? Then it is no coincidence that you came to this page. GE...

23
Apr
2011

Discovery No. 5 (May)

Format: PDF, Scanned pages
Year of manufacture: 2011
Genre: Popular science magazine
Publisher: Publishing House "Discovery"
Russian language
Number of pages: 132
Description: DISCOVERY magazine invites readers to learn everything from the first person - scientific sensations and stunning discoveries, extraordinary ideas and amazing facts, technical inventions and innovations in medicine, all the most modern achievements of the human mind and the still unsolved secrets of the planet.
Add. information: To view the log, it is recommended to use Adobe program Acrobat Reader, which is capable of opening *.pdf files. ...

28
Apr
2012

CAM №5 (May)

Format: PDF, Scanned pages
Year of manufacture: 2012
Genre: DIY magazine
Publisher: Gefest-Press LLC
Russian language
Number of pages: 65
Description: Magazine "Sam" - a magazine of home craftsmen: descriptions, diagrams and drawings of homemade machines and devices, original furniture, greenhouses and other structures. Tips for car and apartment repairs, interior items and household appliances. Fishermen and tourists, housewives and radio amateurs will find a lot of useful information. Lots of new practical ideas. Screenshots

Applicant company: CJSC "SVYAZNOY"

Brand owner: CJSC "SVYAZNOY"

Project scope: regional

Marketing Goal:

The Svyaznoy brand has been on the market since April 2002 and is one of the youngest networks in the cellular retail market. The brand has been actively developing since its inception. In the period 2003-2004, the brand faced the following tasks:

Marketing tasks in 2003-2004:
- strengthening the position of the Svyaznoy network in the cellular retail market
- increase in market share to 12%
- expansion of the network of Svyaznoy salons, formation of a nationwide network
- diversification of business, expansion of the range of services offered both in the network’s salons as a whole and within the framework of the new project “gallery” digital technologies"Svyaznoy 3"

Communication tasks:
- increasing the level of popularity of the salon network mobile communications"Svyaznoy" and taking a leading position in spontaneous knowledge of the brand among the main players in the represented regions
- communicating to the audience the main advantages of the brand: quality service, large selection, availability of new models and technologies, affordable prices
- formation of a positive, emotionally charged image of the brand, positioning the Svyaznoy brand as modern, providing high-quality communication with the consumer
- increasing the volume of the audience of visitors and buyers in the Svyaznoy network stores
- formation of a high degree of loyalty from consumers

Review of the market situation. Brand positioning:

The number of mobile phone owners in Russia is constantly increasing, and this trend continues in 2004. Present on the market a large number of mobile phone manufacturers constantly updating their the lineup high-tech innovations, new operators appear cellular communications with a huge selection of different tariffs.
The legalization of the market and the conclusion of direct contracts with mobile phone manufacturers and cellular operators are gradually ousting small networks and stores in favor of large retailers in the mobile communications market. General market trend for this moment- consolidation of retail chains, since only large chains can provide the most complete range of services, namely: guaranteed quality of purchased goods, a large selection of models, tariffs, product prices, Additional services and service.
The largest players in the mobile communications retail market are the Svyaznoy and Euroset networks; other networks (Dixis, Techmarket, Anarion) currently have a disproportionately smaller market share.
Another trend in the modern communications market deserves attention - the development of networks in the regions: large networks cover an increasing number of Russian cities.
In the current market situation, the positioning of the Svyaznoy brand has undergone the following changes:
If in 2003 the Svyaznoy brand positioned itself as a network with affordable prices (discounter) for well-known brands of mobile phones, then in 2004 the brand moved to positioning itself as a network of salons in which all the most advanced digital technologies necessary to solve any problems are available. tasks as a network of salons providing the highest level of service.

Target group:

The Svyaznoy network of mobile communication centers focuses on wide audience men/women from 16-35 years old. This audience is the most capable, fashion-oriented and modern technologies. This audience is divided into 2 main subgroups according to income level: A + B - the audience when concluding contracts, B + C - the audience when buying phones.

By influencing this audience, which absorbs information well, the Svyaznoy brand not only receives a quick response, but also “grows” the younger part of the audience, immediately forming their loyalty to the brand in the future.

Creative strategy:

In the period 2003-2004, Svyaznoy used two main strategies:
1. "Top models available"
The uniqueness of this concept lay in the organization of multi-vendor advertising - Svyaznoy promoted top models of 7 largest producers mobile phones, and this concept had to take into account the characteristics and style of each vendor. The image component and the promotional component within the campaign had a single teaser on the eve of the campaign and were solved in a single recognizable style.
The main idea of ​​the creative concept is to convey to consumers in an easy, accessible, expressive form the idea that in the Svyaznoy network of salons any potential buyer will be able to choose modern phone at a price he can afford. A bright creative solution using the parallel “top model phone” - “top model - girl” made it possible to create a light, memorable image that has the most effective impact on representatives of the target audience 16-24.
2. "Solving any problem"
The development of positioning was the concept of “Solving any problems”. In this concept, Svyaznoy is moving away from last year’s positioning as a “discounter”, shifting the emphasis to the quality of service and service. Now Svyaznoy salons are something more than just shops, and service personnel are something more than salespeople. This is a place where you can get advice on communication issues and choosing the appropriate phone model; here you can get help in solving any problems.
3. Creative solutions for incentive campaigns
Image campaigns are always accompanied by active promotions, decided in the same style: drawings of original prizes (the "Take the Leader's Jersey" campaign - prize: a bike meter or a parachute jump, the "Graduate 2004" campaign - prize: open-air tickets, etc. ).

Media strategy:

As part of the 2003-2004 advertising campaign, the following media were used, depending on the objectives of each direction:
Image direction - TELEVISION, CINEMAS, OUTDOOR ADVERTISING - the main aggressive and visualizing media - providing maximum audience coverage and a high level of memorability, PRESS - was actively used to inform and argue the preference of the Svyaznoy salon chain, highly targeted media were used - advertising on Fly Cards, Internet.
The supporting direction is advertising, which provides constant regular contact, consolidating the position of nonsense in the minds of the consumer. This area includes advertising in METRO (including advertising on metro maps), the Yellow Taxi project (branded by the Svyaznoy network)
Stimulating direction - media are used that provide rapid local growth in coverage (RADIO), distribution of leaflets and the monthly magazine "Adult Toys".
The strategy provides for active regional placement - Moscow, St. Petersburg, Nizhny Novgorod, Kazan.

Media channels used:

A television
Sales points
Press
Sales Promotion
Outdoor advertising
Radio
On-line
Direct marketing
Public relations
Creating your own directory

Total media budget:

From 5 to 10 million US dollars

PR methods, sales promotion, direct marketing, etc.:

The Svyaznoy chain of salons is actively involved in various promotional projects, which are always linked to the main image campaign conducted during the corresponding period.
1. Social program"Issue04". The event is intended as an annual graduation celebration for schoolchildren and students. This year, the Svyaznoy company organized a grandiose night open-air in Luzhniki, in which leading rock and pop groups (including Western ones), and popular DJs took part. "Issue 04" was preceded by a large-scale press conference. The MTV channel broadcast live from the concert.
2. The Svyaznoy 3 project is an important project that lays the foundation for the further development of the brand. The opening of the center for high digital technologies was covered in the media and press conferences dedicated to the opening.
3. The company's promotional activity always takes place within the framework of the main concept, complementing the image component of the campaign. The promotion, unique in its technical complexity, within the framework of the “Top Models Available” campaign is an indicator of the high effectiveness of communications. As part of the project, advertising materials were rotated by 7 vendors in all major advertising media for 13 weeks.
As part of the concept of “Solving any problem,” a video on the topic “bikers” was shot for the Siemens company. At the same time, the promotional project “Mysterious Cyclist” was launched (catch up with a cyclist, take away the leader’s jersey, get a prize - a bike meter or a parachute jump).
4. Stimulating staff. The network of Svyaznoy salons has its own training center, where staff training is carried out using original methods. Once a year, the company holds a competition for the title of best seller at the end of the year by city.
5. In 2003, the Internet site of the Svyaznoy company was restyled, where, along with updating the structure and design of the site, new popular characters from the “6 1/2” project were introduced - flash cartoon characters created by O. Kuvaev (author of Masyanya) . These characters were later used in the design of the network’s salons, on sign boards, as part of special and promotional projects (for example, as co-hosts at the open-air event in Luzhniki).
6. Creation of your own monthly catalog "Adult Toys".
7. Also during this period, various promotions were carried out - registration of motor vehicle liability, payment of bills by ROSTELECOM, the "New Yellow Taxi" campaign, design of metro maps, etc., indicating the constant contact of the brand with the consumer.

Results:

The result of the company in 2003-2004 was:

A significant increase in the popularity of the network of Svyaznoy salons: if in December 2002 the popularity of the network in Moscow was 31%, then in July 2004 it was 51%. A similar situation is observed in St. Petersburg, an increase from 34% in May 2003 to 45% in July 2004; in Novosibirsk from 38% in December 2003 to 51% in July 2004

If in December 2002 in Moscow the salons of the Svyaznoy network were visited by 12% of respondents, then in July 2004 the share was already 39%. The share of visitors in St. Petersburg is 26%, in Nizhny Novgorod - 40%

The share of buyers in the network of Svyaznoy salons in Moscow from December 2002 to July 2004 increased from 5% to 19%. At the moment, buyers in the Svyaznoy network are 11% of the audience in St. Petersburg and 22% in Nizhny Novgorod

According to data as of July 2004, they will visit the salons of the Svyaznoy network if they need to make a purchase cell phone and/or contract in Moscow 25% of respondents, in St. Petersburg - 17% and 31% in Nizhny Novgorod

The beginning of the development of a new direction - the creation of a gallery of digital technologies "Svyaznoy 3", st. Tverskaya, 17

Increasing representation in the regions:

The source of the data provided is marketing research by FDF Group. December 2003 June 2004

Best phones 2003. Website version

According to the old tradition, we hold an award ceremony for mobile phones that were introduced on the market in the outgoing year.

We will talk about any of the models that could be found on sale, no matter when it was presented. More than 140 different models passed through the laboratory of our website last year, so we choose not just based on “paper” specifications, but on real impressions of the phones and expert assessment.

The reward structure has changed and we have moved away from selecting a large number of products. On the one hand, there is a variety of devices on the market, on the other hand, there are not so many truly interesting ones. We tried to avoid each manufacturer receiving an award; this is not correct and devalues ​​such an award. Only the most worthy of models can qualify for an award, and from now on it will be the only way for us.

The awards differ in color; all second and third places, so to speak, are incentives (silver and white icons). They only show which models were competing for first place, but the real reward is only first place. The main and only award is highlighted in yellow, and the nomination is also indicated on the award.

The memorable models, as well as those that upset you, are out of the competition; you can see cheerful or, on the contrary, gloomy faces next to them. When creating nominations, we started from the things that concern an ordinary person, what he strives for. The nomination comes to mind naturally Best-seller

It would seem that a bestseller automatically means an ideal price/quality ratio. It is for this reason that users buy devices that become bestsellers. But this reasoning operates within a limited framework; the laws of the market intervene. Often, many models are not represented as widely as they deserve; manufacturers do not have enough production capacity. On the other hand, their price/quality ratio is excellent. Due to the lack of marketing efforts, these models do not become bestsellers. From an engineering point of view and a set of functions, they are also interesting for their classes. So, there was a nomination Price quality. In it we conduct our expert assessment of models, highlighting the best in all respects and price. After all, it is possible to create a phone that is close to ideal, but it will cost as much as a sports car.

By removing inexpensive phones from the Bestseller category, we immediately eliminated a large number of models. There is a nomination for them Massiveness and Innovation. On the one hand, we looked at what new the models brought to the market (exclusively our assessment of technology), and also compared our assessments with sales of the device on the market. Unlike the first nomination, this is not only and not so much an analysis of the current market situation, but rather our assessment of the attractiveness of new functions in a particular model. They were precisely supported by sales, mass popularity is ensured by this.

Last nomination Image. The name speaks for itself; in this category, the most interesting fashion devices were evaluated, which emphasize the status of the owner and speak about him better than words.

Our nominations can be divided according to device segments as follows:

• Bestseller – business segment, maximum range of functions.
• Price/Quality – middle segment, optimal set of functions.
• Mass availability and Innovation - devices located between the budget and mid-range segments, innovations in their class.
• Image – fashionable, image phones.

Also, the main, memorable models are marked with icons with smiles. Depending on our assessment, it can be cheerful or sad, gloomy. Once again, we have abandoned smartphone awards as a separate category. Their number has grown in the market, but this segment still remains niche.

Now let me move on from the description of the nominations to the awards.

Bestseller nomination

The choice was practically without alternative, with a huge gap with all competing devices here being the Sony Ericsson T610. The manufacturer did not expect such a success of its device, as a result, this model has become in short supply in many countries. Wholesale prices fell, but retail prices remained at unprecedented levels high level. Assessing the technical content of the device, we can only say one thing – excellent. The device has literally everything that an ordinary user could dream of (we are looking specifically at phones).

The competing device was Siemens S55, which was a cheaper alternative to the T610. In fact, he takes the second, encouraging place. Other manufacturers had no alternative to these devices; almost all models lacked Bluetooth.

Nokia company very successfully reduced prices at the beginning of the year for the Nokia 6610 model; for many, this phone became the first device with such functional components (color screen, infrared port, GPRS, radio). Accordingly, we award her third place. Over the course of the year, it was the success of the Nokia 6610 that fueled interest in the 40 platform and products based on it.

New devices from Motorola (v500, v600) were not considered in this category, since their entry into the market was postponed from month to month, and they will appear en masse only in 2004. The Sony Ericsson Z600 model is a copy of the T610 in a different form factor; it was also not included in the review.

Nomination Price/Quality

The choice of devices for this nomination was not so great. To our surprise, two devices from Alcatel fell into this category - Alcatel OT /.

From Motorola, the Motorola E365 was interesting in this segment. Finally, we could not help but note such a device as the Samsung C100, which in an extremely short time became one of the most popular in its segment, offering here for the first time a screen displaying up to 65 thousand colors and 40-tone polyphony.

It is curious that at the beginning of the year the most popular model was the Ericsson T39. This model was leaving the market, had the maximum range of functions and minimum price in its segment. We noted this model separately, since it was interesting in terms of the ratio of functions to its price, but it does not make it into the final list, since it was presented on the market in extremely small quantities (mass sales were only in 2002, then the device was needed reward).

The choice was not difficult, because the most functional device is the Alcatel OT 535. Choice junior model due to the fact that the older one is just a replica of it, with a built-in digital camera. We can say that the platform on which these devices are made is awarded, but this would not be entirely true.

Second place goes to Samsung C100,

third goes to Motorola E365.

Nomination Mass and Innovation

There was plenty to choose from in this category, because it was in 2003 that devices equipped with color screens and polyphony began to appear in large quantities. The first place rightfully belongs to the Motorola C350, the first mass-produced device with a color screen and polyphony.

Thanks to this particular model, many became acquainted with what a color screen on mobile phones provides and began to use GPRS on a PC (mini-USB connector).