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Fluent feedback send me a copy. How to legalize e-mails. Component "Contacts". Add contact

It is quite difficult to systematically receive useful feedback on design work. This article provides techniques to help you resolve issues as effectively as possible so you can improve as a designer.

"Oh, that's great!"

"I like it. It looks cute. Nice colors, dude ... I need to get back to work. "

We bet you've heard such reviews before. Not very useful, right? What you would really like is accurate and effective feedback so you can improve your design work, not vague comments.

If you've ever reached out to a friend or colleague for design feedback, these are most likely the responses you received, possibly coupled with a shy smile and awkwardness as they tried not to hurt your feelings.

No. As we can see, feedback is very important. And there is a right way to ask for feedback so that you get good insights from everyone - every time you ask. We are going to explore them in this article.

Why is feedback so important?

When done right, getting feedback is the most valuable part of any design process. It doesn't matter how experienced the designer is. Without feedback from other people, you cannot be sure that your work will be appreciated and understood by anyone but you. There are about three billion people in the world who are connected to the Internet, each with a completely different set of experiences, prejudices and preferences. Trying to create something in isolation is probably insane.

Other people also provide information that never crossed your mind, thanks to their unique set of experiences and skills. Benefit from this variety and use it to your advantage.

Particularly for website design, a second pair of eyes helps to ensure that:

1) the design is visually pleasing for different tastes

2) the intent of the designer is clear

How to ask for feedback?

Often, when we receive generalized feedback, we blame the person asked. But the mistake lies in ourselves, not in them. However, this mistake is natural: the connection of complex questions and answers is not a skill with which we are born.

This is why we need social hacks. We need tricks to master the communication process.

The most important aspect of getting meaningful and effective feedback is creating an environment in which the person you are asking for feedback feels as comfortable as possible. Stress and anxiety destroy our ability to think clearly and critically, and fear of offending others prevents us from saying what we really think.

To create an atmosphere of comfort, below we will tell you what needs to be done:

Notify people early and allow enough time to review your work. Never surprise someone with your request or present it with a fact. If you do, the feedback you receive will be hasty and superficial.
Tell the person exactly what you want them to do. If people know what kind of feedback you want, then they can respond accordingly. Free direction is not always a great idea: people need limited focus to get things done right.
Limit their options. It is much easier to decide between two options than with an undefined range.
Be aware of how they are giving feedback and what they are not saying. You may reveal thoughts that they may not know how to express.

Let's talk a little more about each of the points.

Tell us the type of feedback

When someone asks to review, edit or criticize something, I always have a lot of questions, What is the purpose for which you are asking for feedback? Do you want me to praise? Or do you want me to give detailed, non-controversial, but constructive criticism of even the most subtle details?

If someone asks me to revise my school essay, I need to know if they want me to just look for spelling mistakes or critically evaluate the work. The same goes for design. Designs can be criticized for a dozen factors, and most people don't have the experience to tell one factor from the next.

If you don't instruct people on what to expect from the feedback, they will be on the safe side and it won't be particularly helpful. The trick is to ask different people to criticize different parts of your design and then combine all of their responses.

Give people time

Imagine you are in a meeting. You are surrounded by other designers, managers, and other stakeholders. Like most people in the meeting, your thoughts wander somewhere else. But suddenly the manager points to you and asks you to talk about your latest project.

You turn to ice. Dazed and unprepared. You stumble over every word that you hope makes sense. But, ultimately, you are stressed and you cannot think clearly.

You are caught off guard, so you try to come up with something insightful to make the words seem useful and smart. But it takes time and true thought.

So, give people time to think and respond. To get a really thoughtful response, give them the work ahead of time and ask them to look at it before discussing it in the near but respectable future. Possibly later in the day, but not 5 minutes later. Consider asking them to take notes of their most pressing thoughts and consider the specific questions you submit along with your projects.

Limit options

When you are in an optometrist's office, they compare the effectiveness of different lenses. Remember that you are always only comparing two lenses at a time? There is a good reason for this.

Imagine if you were given twenty lenses and asked to choose the best, or rank them from best to worst. Yes, it is much more difficult. Your memory is not that good. And not your perception.

When there are only two options, it’s much easier to say which one is better.

The question "Do you think this color is better?" Leads to "Hmm, well, I'm not really sure ... there are several million." Avoid this. Instead, try asking, "Does it look better in this red or this red?" or "Is it better aligned to the center or to the left?" Then keep repeating your questions until your friend has the patience to answer thoughtfully.

Oh yeah. Make sure you have patient friends. Good luck with that!

Ask them what they don't like

In one interview, Elon Musk, CEO of Tesla and SpaceX, talked about the greater importance of getting negative feedback - asking people what they hate, not what they love. To make the most of this process, you need to create an environment in which the other person feels comfortable enough to openly criticize your design. This brings us to the following:

Receive feedback gracefully

The most important step in getting valuable feedback is to hone your ability to receive constructive criticism. With a real smile. Instead of feeling offended or embarrassed, be grateful for what people have discovered and brought to your attention to these shortcomings. They spend their energy for your own benefit. If you are passively aggressive or just dead silent in response, you are counterproductive.

Also, consider this: It's much better for your ego and your career to openly criticize a friend before you hear it from a client later! Listen to your friends and consider their feedback if necessary.

At first, it will be difficult not to react negatively to every little nagging. I promise you it will get easier with time and practice. You must separate from your work: criticizing your work is not criticizing your ability. She points out what can be improved because the rest is good.

Pay attention to how people speak and what they don't.

Many find it very difficult to express themselves. Plus, people don't want to appear ignorant, and they don't want to offend you. All this manifests itself in the fact that people do not speak. In other words, it is revealed in how people express their thoughts.

You may have noticed that your friend noticed something, but keep quiet. Or he will start to say something and then step back. These are all signs of missed opportunities for constructive feedback. This person has something potentially super useful to say, but cannot. Have him criticize you. To do this, start by criticizing your own work in a light-hearted manner so that he learns that you don't think you and your work are always the epitome of excellence. Then politely convince him that you especially want to hear. negative feedback and ask again.

Move forward

Gaining feedback is valuable in gaining a variety of perspectives and opinions on your projects and in discovering the flaws that your eyes are used to. However, in order to maximize the benefit you get from feedback, it is important to create an environment in which the person giving the critic is comfortable doing it.

If you want a question to be mandatory, do not forget to toggle the corresponding slider at the bottom of the question editing window - for a mandatory question, it must be switched to the right and lit in green.

Trick two: order of questions

In the form editing mode, any question can be dragged up and down by dragging the six-dot icon at the top of the question. Typically, the mouse cursor reacts to this icon, turning into a four-way arrow:

But there is a trick here too. In Google forms, everything is arranged in such a way that in the final table with answers, the order of the questions will correspond to the history of their creation, and not the order in which you placed them after.

Although dragging and dropping questions when creating a form is quite easy and convenient, do not get carried away with dragging - it will be more difficult to understand the table with answers later.

Google is constantly making various improvements to the interface of its services, but this feature of Google forms has never changed so far.

To see the answers, you need to go to the "Answers" tab at the very beginning of the form:

When your participants fill out several forms, two options will appear on this screen: "Summary" and "Individual". There you can quickly skim through all the answers.

I rarely use this screen, it is more convenient for me to go directly to the table, which is organized in the manner of an MS Excel file. In order to display the completed questionnaires in the form of a pivot table, you need to click on the green icon and select Create Table >> New Table >> Create. A new browser tab will open a Google Spreadsheet named the same as your form, but with a note at the end: (Answers).

These two files in Google Drive will appear as different files, but there will always be an inextricable link between them. As soon as a new participant fills out the questionnaire, the data will instantly appear in the table.

Step 4. Adding beauty: choosing an appearance template

Google Forms have a standard purple look, but you can easily change the color to any of the standard set. To do this, click on the palette icon in the upper right corner:

You can also choose from several free designs... Some of them are quite cute, there are also themed ones for different holidays and types of events. To select a special template, you need to click on the icon in the lower right corner of the palette, and a separate window with a choice of categories will open:

Before submitting the form to participants, make sure your form looks like a five-plus. Open it in a separate window and try to fill it in yourself. To open the form, you need to go to the upper right corner again, click on the icon of their three vertical dots and select "Open Form".

If everything is displayed correctly and you haven't forgotten anything, then it's time to send the questionnaire to the participants.

Step 5. Publishing a questionnaire for participants

The second method looks faster, but I personally like the first one. The mailing list for the participants can be made more personalized, you can add the necessary link to the site to it, and even make a page with a form on the site. In the end, every transition to your site is a measurable result, and besides the questionnaire, there can be a lot of useful things on the site.

To embed a form into a page on your website or blog, you need to go to the upper right corner and click on the paper airplane icon. In the window that opens, there are three options for how to send: a letter, a link and embed it into a web page. Selecting the third icon:

Copy the HTML code, paste it into source site pages, and voila -.

The second way is to send participants a direct link to the questionnaire. Select the icon with the link in the same menu, compose the text of the letter, add the link to the letter. If you use mailing services such as MailChimp or similar, then this method may be the most convenient.

If you still decide to send a Google email form to your event participants directly from the Google interface, do not forget to add a message there. I recommend ticking the “send me a copy” box and making a couple of test emails before sending them to everyone. This will at least show you what the email you sent looked like.

A few words about different settings in Google Forms

I believe in the method of understanding interfaces "poked - tried - understood". Therefore, I think that even if they explained to me what each button on the toolbar does, I would still not remember.

But Google forms have some settings that are rarely accessible by typing, and they help me a lot every time I create any kind of questionnaire.

Important form customization: message about the completed questionnaire for the participant

When the guest of your event has filled out all the questions and clicked "submit", Google will show him a page with a message about the successful submission. By default, Google has the inhuman "Answer recorded". No event organizer who values his guests and values their loyalty can afford to leave this unchanged!

Therefore, we are not lazy and go to the menu through the upper right corner, select "Settings" and find the section "Confirmation page". In the field "Message for respondents" we write something personal and unique, for example:

There are also all sorts of different settings for filling out the form that you should pay attention to: permission to fill out the questionnaire several times, permission to view the summary of responses, a progress indicator (especially important for long forms) and various others.

Important table setup: tracking responses

Another useful checkmark is notifications that a completed questionnaire has arrived. If you do not configure these notifications, then Google will not bother you at all, and you will find out how many people filled out the questionnaire only if you go to the table with answers. Sometimes this is terribly inconvenient.

For example, I always set up these notifications for myself without fail, this fad is even in mine.

You can set up such notifications in the interface of the table of responses to the form: Tools >> Notifications >> select "Submit form" and the method of notification - once a day or instantly, immediately after the participant has filled out. Do not forget to click "Save".

Total: we have a questionnaire and a table with answers attached to it. They have a million more interesting settings and life hacks, but it's best to discover them yourself. But if you've decided to do your first ever post-event feedback survey, the five steps outlined here should be more than enough to get you started.

I hope this little guide will help budding organizers make it easier to collect feedback and save some trees, eliminating the need to collect paper forms!

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Hello! My name is Andrey Tyan, I am the B2BFamily Development Director. I decided to write you this short essay because I realized the following: by revealing the hidden benefits of using our service, I can really change your understanding of sales and the sales process itself for the better. And we'll talk today about feedback in business correspondence. I am sure that the time you spend on reading will not be wasted.

Andrey Tyan,Business Development Director B2B Family

Those emotionless gray emails!

I'll start with a question: how do you understand the client's reaction to an offer over the phone or in a meeting? That's right, emotions! Non-verbal communication betrays everything. You pay attention to gestures, facial expressions, manners. How can you find out the reaction in business correspondence? No way! Most often, these are just stereotyped letters with Steven Seagal's emotions.

Many people perceive business correspondence as a dry exchange of information. Therefore, it is almost impossible to understand the true reaction of a potential client to an offer from a letter, unless he writes about it directly. But, as practice shows, the client answers in a stereotyped way and something like the following: "Thank you, we have received your offer. We will consider and give an answer within N time," if he answers at all. You just have to wait for the client's verdict.

Build an effective dialogue with a client after correspondence - What?

If, during a telephone conversation or meeting, the client's reaction is roughly clear: "interesting / have doubts / most likely not", then it becomes easier to set the tone and strategy of negotiations. Business correspondence is much more complicated in this regard. It is often impossible to build a chain of business letters based on data on customer behavior and reactions, because this data simply does not exist. But at the same time, we all know that the sale should be natural - the client must understand himself that he needs it and is profitable, and not buy because he was pressured.

Imagine now a meeting, negotiations and a client with emotions Steven Seagal! Is it comfortable? Cool collaboration negotiations? But if a client listens to you, asks questions, objects - this is just the basis for starting to really sell, identify needs, clarify details, present your product based on the client's needs - what is called a real sale. But how to establish this harmonious chain of communication with the client? How to transfer all this from live communication to business correspondence?

Find out how the client actually reacted to your offer!

This is how you will see the emotions of the client in the correspondence if you know:

when, what time, how many times your letter was opened and whether it was opened at all
how was your offer viewed
what hooked, or vice versa, confused in your presentation, what is being paid attention to.

And if a client asked a question right while viewing a document - take such a client into circulation right away! Remember, it's important to reach out to the customer while they are hot. We have already discussed this in our article "Why Call Immediately After Viewing a Commercial Offer?"

There is a chance for live feedback in business correspondence!

A clear understanding of the behavior, doubts, thoughts of the client, for example: how carefully the client looked at your offer, whether he saw the real benefits of your product or just watched the slide with the price, the statistics of viewing will give.

An example like this: at the first contact we found out that the main thing for the client is "price-quality". He immediately announced that he would compare with competitors, was interested in discounts, and so on. Then, in the viewing statistics, we see that the client spent 20% of the total viewing time on the price slide and missed the "Why choose us" section. This means that in the next letter or call we focus on advantages, protect our price with values, or even give a discount.

Thus, it turns out that you go through all the stages of the sale shoulder to shoulder with the client. Feel his mood, catch intentions at every stage - even in business correspondence!

Know your client - lead him "by the hand" to the right solution!

My more than 10 years of experience in sales, full of bumps and fear of not fulfilling the plan in "this month" allowed me to make next output: the communication process in sales is the ability to convey all your benefits to the client so that in his picture of the world there is a clear understanding of the need to work with you.

Understanding how carefully the client looks at your commercial proposal, what slides he focuses on, how much time he spends on viewing - this is exactly the kind of feedback that is missing in business correspondence and which can help in the sale, as we talked about earlier. Knowing this, you are already deliberately building the tactics of your dialogue with the client in such a way as to once again reveal the full value of your proposal and make it easy for him to agree to work with you and your company.

That's all I wanted to tell you.

The time has passed when business correspondence was only an appendage of a real conversation with a client about cooperation. Now you can know when the client looked at your offer and how carefully he studied it! Then it's up to you. Sell more, sell better and make your customers happy!

The article will focus not on the technology for creating the form code, but on developing the logic of its interaction with the site visitor, increasing the number of their active actions.

It is rare to find a site that does not. But how often do site visitors submit something through this site owner form? Let's be honest - very, very rare. And why? The correct answer is that these forms do not correspond to the user's idea of communication.

How to make the feedback form user-friendly

It just so happened that many site owners leave the construction of logic at the mercy of the site developers. As a result, these forms look something like this:

If you do not approach it too critically, then everything looks pretty good. The visitor can fill out the form and send his message to his owners. Moreover (about happiness :)), he can even send a copy of such a message to himself personally.

But let's put ourselves in the shoes of the visitor. Moreover - let us force ourselves to remember when was the last time we filled out such a form ourselves? Don't you remember? Why do you think other visitors are doing much more often?

Why do we separately ask the visitor for the subject of the message and the text of the message? He just wants to ask a short question. We expect a phone number from the visitor, but how should he guess about it?

How should the feedback form on the site look like?

Minimalism, minimalism, minimalism - this is the main motto for. The site visitor who has just visited it, for the most part refers to the so-called "cold contacts". He does not yet have any level of trust in either the site or its owner. Therefore, he is ready to fill in, write, fill in anything only "under the threat of execution."

That is why the feedback form itself should be designed in such a way that it would convince the visitor that you really want to communicate with him. He needs to believe that you are ready to help solve his problem. That is why the feedback form must meet the following conditions:

The feedback form should be located in a good viewable place on the site and on most pages that visitors can visit
Use the minimum required fields to start a dialogue with your website visitor.
Do not torment the visitor with all sorts of captchas and other complex verification methods.

On the left of the image is an example of a feedback form that is designed for the sidebar of the site. The form is geared towards customers who prefer to communicate by phone, so only name and phone are required fields.

User verification is also very simple - he just needs to check that he is not a robot. In fact, the internal algorithm for verifying that the requestor is not a robot is much more complicated. It also tracks the receipt of focus in various fields when filling out, keystrokes when entering additional information, the passage of the mouse over the checkbox. But for the visitor, everything looks very simple - he only has to put a mark that he is not a robot, and that's it.

There is no need to highlight the entire shape with a special design or bright graphic elements. This will distract the visitor from the main information on the page. But at the same time, the visitor should be able to notice it even with a cursory glance. To do this, simply highlight the form header and the submit button. In our case, this is done by the increased font size of the inscription "Request a call" and the blue color of the "Send" button.

Should the feedback form send a copy of the message to the sender's e-mail

This is a controversial issue and there is no definite answer to it. If there is no special need to send a copy of the message, then there is no need to send it. This will save you and your site from spammers.

The fact is that spammers very often use such forms to send their advertising messages. To do this, they simply enter not their own in the e-mail field. mailbox, and those to whom they are going to send.

What other fields should there be on the feedback form?

The more complex the form, the less often site visitors fill it out.

The answer is very short: there should be no more fields. This is a form of feedback, not a form of verification of admission to the Pentagon's secret vault. So there is no need to rape the visitor additional fields... Remember: the more complex the form, the less often site visitors fill it out.

But this does not mean that you cannot create hidden information fields that are collected for you. Additional information... Hidden fields in the Page Title or Page URL form are very useful. In this case, when you receive a request, you will immediately understand from which page it was sent. Information about the visitor's IP address is also useful, if it belongs to a fixed network, then you can understand from which region your visitor is.

We can also recommend not just sending the data of the feedback form to you by mail, but also saving them in separate table... After a year, you will collect very interesting statistics for you and your business. After a simple analysis, you can see in which time periods most often visitors sent their requests, both periods of the year and time periods of the day. These statistics will be very useful for building the optimal timing of advertising campaigns.

· Igor Zhuravlev

Igor Zhuravlev, Andrey Kurosh, Alexey Chumachenko, Polina Vafina

Igor Zhuravlev, Polina Vafina

You received email, where there are several addressees in the copy. What happens if you click the Reply All button?

· A letter will be created, where the address from which you received the original letter will be indicated in the "To" field

· A letter will be created, where all recipients listed in the original letter will be indicated in the "To" and "Cc" fields, respectively.

· A letter will be created with an empty "To" field

· A letter will be created, where the recipients listed in the original letter will be indicated in the "Cc" field

You received an email from a specific address. There are several more addresses in the "Cc" field. You only want to reply to the person from whose address the letter came. Which button should you press?