Earnings on mobile operators. Mobile money: how much you can earn on the Tele2 communication salon. So who goes to work in cellular salons

One way or another, almost everyone uses cellular communication. You can connect now in any salon cellular communication... Come to the salon, they give you a price list with tariffs, you choose what suits you best and connect to one of commercial rates. It is the commercial tariffs that MTS and Megafon give for sale. Salons make money on them.

There are also so-called corporate rates, which are much more profitable and economical than all commercial rates... But, to our regret, we have no way to connect to them, since these tariffs are not sold in ordinary salons, but are provided on certain conditions only large and very important clients.

CSR came to leading mobile operators MTS and Megafon, and got access to corporate tariffs, that is, we received permission to use them.

Then we began to open CSR offices throughout Russia, including in Yekaterinburg. And now every person has the opportunity come to the offices of the Free Communication Corporation and purchase an MTS or Megafon SIM card connected to the corporate tariff.

We have a SIM card connected to an economical MTS or Megafon tariff, which is impossible to buy anywhere except in our office!

Now let's talk about the fun part! About, how can you earn on this and how much?

When a person comes to the CSR office to buy a SIM card, he is always asked where he got the information from, in order to know to whom to accrue the monetary reward.

The first type of cash reward is one-time, it is very similar to the income of any manager who makes money from transactions. There is a deal - there is money.

And there is also a monthly cash reward!

Where does it come from and how is it counted?
All people connected by you pay the Target Contribution monthly. We pay only 60 rubles for servicing Corporate SIM cards, this is very little.

At the end of every month cSR computer adds up all the moneythat all your people paid for the service of sim cards, 60% goes to pay remuneration. You get 44% or 16 rubles from the first level and 8% or 3 rubles from the second level of all active sim cards.

And this happens every month!

Behind the first and second circle of connected ones, can a third form around you? And the fourth? And how many such circles can there be? Correctly! Over time, there will be a lot of them. And the more time passes, the there will be more connected people around you.

Than more people people around you use CSR SIM cards, so more your monetary reward... Think about what while the amount of your income is not limited by anything... You can earn as much as you want!

Let's take an example. Suppose that you want a lot from life and aim at high income. Now we will see if it is possible to earn them here. In order to earn 1000 $ monthly... Taking into account all the rewards, you will receive approximately 10 rubles from each active SIM card.

Are you able to connect to our tariff in 30 days just one person? Excellent. We will tell you one secret: almost everyone is capable of it. This means that in the first month you will connect yourself and connect one more person and there will already be two of you. For the second month, each of you connects only one person. And after another thirty days there are already 4 of you! For the third month, all four connect only one person at a time, and there are already 8 people in the environment. Thus, every month the number of connected people will double, and in 12 months will reach 4096 people.

Just think about it! After all, every month connected only one person! And here is the result - in 12 months 4096 people.

And you have an income of $ 1500 per month.

Figures from life may differ - overtake or, on the contrary, slow down - everyone has their own speed. It depends on how seriously a person is engaged in this project.

We tell you about the hard and unprepossessing life of consultants and how they actually make money.

Who are they, salon workers

Cellular salons like a magnet attract young people for employment - dust-free work near the house with the opportunity to touch the coolest new mobile technologies.

Svyaznoy's banners promise new impressions from work - travel and cheerful young colleagues.

Euroset lures to work with beautiful young girls.

MTS focuses on the passion for new mobile phones.

At the same time, higher education is not needed for employment, even experience is not required - the employer promises to teach everything. All that is required of the applicant is enthusiasm, openness to new knowledge and a desire to develop.

This is the salary offered by the most popular retailers in Moscow.

The salaries in Euroset and in the sales offices of MTS are especially impressive.

It looks very tempting - the salary of ordinary salespeople is comparable to teachers, doctors, engineers and many other professions that need to be studied for many years.

So who goes to work in mobile phone shops?

Of course, we don't have official statistics for each retailer. However, public pages for sellers on Vkontakte can help us to roughly understand the overall picture.

For example, the “Typical Messenger” community (24,400 members) has the largest number of young people aged 21 to 24. There are 6% more girls than boys. Most likely, "Messenger" is their first job.

In "Overheard Euroset" (16,800 participants) there are noticeably more young people from 18 to 21 years old than in Svyaznoy. The rest of the statistics are similar - the backbone of the community is made up of guys from 21 to 24 years old.

Judging by the demographics of the MTS overheard public (21,100 participants), the average age of employees in the operator's retail network is higher than in Svyaznoy and Euroset - from 24 to 27 years.

There are even more adult participants in Megafon Overheard (8500 people). It is noteworthy that the community is the most a large number of female audience among similar publics - 64%

Based on these statistics, it can be assumed that most of the employees of cellular salons are young people under 27 years old. The operators have older people, while Svyaznoy and Euroset are chosen by younger guys.

Most likely, the bulk of these are students or young people who have dropped out of school, as well as graduates of universities and colleges who have not found a job in their specialty. For most guys, this is their first job.

What do the employees of cellular salons pay for?

The days when retailers could only make money on margin from smartphones are long gone. The competition has become so intense that most salons are maneuvering to the brink of payback. Go to any shopping center and see for yourself - there will be about a dozen large and small electronics stores.

And sales in such stores have not been growing for a long time - more and more people prefer to buy smartphones and accessories via the Internet. This is largely the fault of the retailers themselves - an aggressive sales policy coupled with ambitious plans force sellers to impose on customers and often deceive them.

And yet, for what and how much are sellers paid?

Employees say that the motivation for selling smartphones is getting smaller every year. Behind expensive smartphones like Samsung Galaxy S8, HTC U11 and Sony Xperia XZ Premium is usually paid in the region of 500-1000 rubles - not bad, but such smartphones are not sold every day at most retail outlets.

The exception is "iPhones" - they are bought more often, therefore they pay much less for them than for the same expensive Samsung or Huawei.

According to official data for 2016, the average price of smartphones sold in Russia is 12,295 rubles. And they pay very little for such gadgets - most often less than 100 rubles.

For example, let's take "MTS" (RTK salons). The motivation for selling a product is written right on the price tag, below, in the middle.

LG K10 LTE costs 10,990 rubles - they pay 35 rubles for it, for the Honor 8 Lite worth 14,990 rubles, sellers are given 59 rubles and they get the same amount for the 2017 Samsung Galaxy A3.

Euroset also writes information about the bonus for an employee right on the price tag and, more often than not, it is not much higher than in MTS stores.

In "Svyaznoy" they act more cunningly - they write only the product category in the lower right corner. There are 12 of them in total, and the higher the number, the more the seller gets.

For the majority samsung smartphones, LG and Xiaomi in "Svyaznoy" paying 5 or 6 category. How much it is in money, you can see in the picture.

M.Video uses a star system. If the price tag has 5 stars, then the employee will receive the biggest bonus for this smartphone.

In "Megafon", "Eldorado", "Mediamarkt", "Know-How", "CSN" and many other networks on the price tags do not write information about the award. The reward amount can only be seen in the merchant program.

The premiums in these stores are not much different from those of Svyaznoy, Euroset and MTS. Here's an example from Eldorado.

It is obvious that selling "naked" phones a cell phone shop employee will not be able to earn a decent bonus.

So maybe he doesn't really need it, do the sellers have a salary?

Here are some examples of the salary of retailers in Moscow. "Svyaznoy" and "Know How" - a little more than 7000 rubles, "MTS", "Beeline", "Megafon" - about 17000 rubles, and in Euroset it is absent at all! That is, it is on paper - 10,400 rubles, but in fact it is not paid.

If the Euroset seller earns less than 10 thousand, having worked all the shifts, then he will be paid up to the amount prescribed in the employment contract. True, next month this money will be deducted from the premium.

Salaries in operators' salons are noticeably higher due to the high flow of subscribers - sellers spend a lot of time accepting applications, claims, disconnecting and connecting services, serving legal entities and much more.

By the way, in the regions the salary is much less - in the same Chelyabinsk the specialists of the MTS sales office receive only 12,000 rubles.

Most of the salaries of employees of cellular salons are sales of SIM cards, accessories and additional services - these are the highest margin products in stores.

Let's consider each of these areas in more detail.

SIM card

SIM cards are the most hated destination for salespeople. Operators pay a lot of money for connecting new subscribers, so the management of retailers pays great attention to their sales.

The sales plans for SIM-cards are very high, they have not dropped for many years, despite the fact that every resident of Russia already has, on average, two pieces.

To fulfill the plan, sellers go to great lengths - from an insistent offer to each customer, to real deception and fraud.

For example, a recent complaint about Euroset on Twitter.

This happens in all mobile phone stores without exception - hundreds of examples of SIM card fraud can be found on the Internet.

Salespeople understand that “pushing” and even more so deception damages the company's reputation, but too high plans do not allow working differently. Failure to do so can lead to fines, loss of bonuses or even dismissal.

Here is a comment from a Svyaznoy employee about SIM cards (Evgeny Davydovich is a former president of the company).

There are many jokes about SIM card plans in employee groups.

On average, they pay 30-70 rubles for SIM cards, depending on the tariff. With a plan of 500-700 pieces per store (often many times more), a good bonus for employees comes out.

Accessories

Most of the accessories are covers, glasses and films. Surely you yourself have seen how much such things cost in cellular salons and what their cost is in Chinese online stores.

For instance, safety glass, which is sold by retailers for 1000 rubles, costs 50-100 rubles on Aliexpress.

It turns out a margin of several thousand percent. Unsurprisingly, accessories are one of the most important selling points. On average, sellers get about 7% for them.

An employee is given 70 rubles from a cover for 1000 rubles. It seems a little, but an experienced worker will offer another spare cable, glass, good headphones, a portable battery and a dozen more - if the client agrees to at least a few accessories, the seller will already earn several times more than for a "naked" smartphone.

Additional services

It's hard to get out of a cell phone store with a new smartphone without the seller trying to sell an additional guarantee or insurance.

Recently, however, insurance sales have started to skyrocket. In this they were helped by an incredible boom in installments. Now flagship smartphones few people can afford it, so people have to take the desired gadgets on loans for 1, 2 and even 3 years.

How are installments and insurance related? It's very simple - most loans without overpayment are approved only with protection against breakage or theft. If you refuse insurance, buyers will be offered only a regular loan with a huge overpayment.

All this is doubtful from the point of view of the law, but practice shows that it is now very difficult to buy a smartphone in installments without additional insurance.

In order to fulfill plans, you often have to "improvise". A common cheating scheme is when employees immediately name the price of a smartphone with insurance or extended warranty.

Also, the stores have high plans for settings - a service for stickers of films and glasses, as well as registration in the application store and installation of applications. It often costs inadequate money.

For example, employees create an Apple ID, download 20 applications from the AppStore and charge 7,000 rubles for this.

For additional services, sellers receive, on average, 10%.

Other directions

In addition to the aforementioned areas, the sellers of cell phone shops make money selling credit cards.

Svyaznoy is actively promoting Conscience (previously there was Tinkoff instead), Euroset sells Kukuruza, and Beeline, MTS and Megafon have their own bank cardswhich employees of retail outlets are obliged to offer everything.

Also, employees earn a little on payments and money transfers - for this you can additionally receive several thousand rubles a month.

It turns out a funny situation - it is unprofitable to sell this very equipment in digital stores. It often comes to the point that sellers refuse to sell a phone without additional services.

Otherwise, for a "naked" smartphone, the employee will fly over the head from the higher authorities.

So how much do the workers of cellular salons receive in the end?

Of course, retailers do not disclose information about the average salary of their employees. Therefore, we will again turn to the unofficial communities on Vkontakte - there are many participants and thanks to them you can roughly understand the level of salaries of ordinary sellers.

Moreover, almost every month, groups conduct surveys on the topic of awards received.

In the public "Euroset overheard" there are approximately equal numbers of participants who received 10-20 thousand rubles and 20-30 thousand. We can conclude that, on average, the company's sellers earn 20 thousand rubles.

In "Overheard by MTS" the absolute majority of survey participants (23.1%) chose the option with a salary of 10-20 thousand. It is not surprising that employees are fleeing from the company en masse - we just recently wrote about this.

Judging by the poll on Vkontakte, Svyaznoy's employees receive significantly more than the average Euroset or MTS seller.

It can be concluded that the average salary in Russia in the most popular mobile salons is about 20 thousand rubles. Somewhere less ("MTS"), somewhere more ("Messenger").

It's a lot or a little - it's hard to say. On the one hand, anyone without education and experience can get a job as a phone seller. At the same time, you do not need to engage in hard physical labor - you sit in a warm salon and sell covers.

On the other hand, the constant stress of unfulfilled plans and problem clients, as well as the constant overwork that results from high turnover, make this work morally difficult. She practically puts an end to personal time and kills nerves.

According to official statistics, the majority of cellular communications employees quit before even a year. Some sellers say that they are unhappy with the low salary, which does not correspond to the amount of work performed and the constant pressure from the management.

Others are frustrated with their customers - many of them try to vent their anger on store workers by yelling at them or humiliating them. Unfortunately, the rudeness and anger of customers are constant companions of the service personnel in our country.

A picture showing the attitude of many clients towards employees. Taken from "Overheard by MTS".

Still others complain about the lack of personal life - they often have to work seven days a week from opening to closing. Even on weekends, they may be forced to come to some meeting or inventory.

Working in mobile phone shops provides experience that will be useful for further employment - this is an excellent start for young people who have not worked anywhere before and are only looking for their place in life.

You can reveal yourself as a manager, a good salesperson, a coach, a banking specialist, a merchandiser and many others. Whether it is worth the time and nerves wasted is not a fact.

When buying equipment in such stores, remember that sellers get practically nothing for the sold phone. Therefore, be careful and be sure to check the receipt on the spot - the temptation is too high for an employee to quietly drive in a SIM card or insurance to fulfill the plan.

P.S. We will write a separate post about how they still cheat in digital technology stores.

The fourth mobile operator, Tele2, in contrast to " big three»Builds its sales network almost exclusively on a franchise basis. Therefore, he is generous to his franchisees.

Director of Sales and Distribution Development Tele2 Alexander Smolin (Photo: Courtesy of the Press Office)

According to Nikolai Kolesnikov, head of the franchising and dealer development department of Tele2, the company is ready to compensate its partners up to 100% of the rent for the premises of a retail outlet, provide commercial equipment for free, and also give 45% of payments from customers connected to the partner salon within eight months , for services mobile communication in the form of a dealer commission. Tele2 franchisees admit that it is profitable to work with the company on such terms: investments in opening a point pay off in 6-12 months, and sales profit exceeds 150 thousand rubles. per month.

Not quite a franchise

Kolesnikov immediately admits that Tele2 concludes with partners not a classic commercial concession agreement, but an agency agreement. “First, in the event independent work a businessman must buy SIM cards and sell them on his own behalf, which is impossible: only cellular operators, - he explains to RBC. “Secondly, the registration of a concession agreement with Rospatent takes about three months, which greatly delays the process of opening a point”. According to Kolesnikov, after the conclusion of the agency agreement, the Tele2 salon can start working in a week.

The maximum franchise cost (lump-sum payment) of Tele2 is 200 thousand rubles. (depends on the format of the outlet and the region of opening), but in some cases it is possible to become a partner of the operator for free, for example, if the outlet to be opened is the first in the settlement or the paying capacity of the population in the city or village is too small to recoup investments in opening a salon in a year. “If the smallest village has Tele2 coverage, but there is no communication shop, we will do our best to open the store,” says Alexander Smolin, Tele2 Sales and Distribution Development Director. Royalties are fixed - 4%, but only concerns the dealer commission (income from connecting subscribers and their payments) - income from the sale of phones and accessories remains entirely with the outlet owners.

But the main advantages of partnership with Tele2 lie elsewhere. The mobile operator independently searches for premises for the future salon, makes repairs in it at its own expense, buys retail furniture, a signboard, implements an IT system and even compensates for 50% of the rent. “Firstly, this is how we significantly reduce the opening time of the outlet - until the franchisee finds a sufficient amount of funds, a team of workers and purchases materials, more than one month will pass,” explains Smolin. “Secondly, the partner will be able to invest the money saved on repairs in the purchase of goods, which will bring him and us closer to the return on investment from the start-up.” Tele2 franchise department specialists develop a business plan for each partner, in which they calculate the estimated revenue, payback period, rental conditions and estimated partner profit. “We are planning the life of the franchisee for the next five years and actually giving him the key to the ready-made business,” says Smolin. Within three weeks, all employees of partner points are trained in product knowledge (current tariffs, prices, additional services), marketing skills and the ability to communicate with customers free of charge.

NumbersTele2

2 thousand points has a Tele2 network in Russia

99.9% dots openly based on a franchise model

4% - royalty size

200 thousand rubles - a lump-sum payment for the opening of a salon in Moscow

15% - average point margin

Source: company data

To become a Tele2 partner, you need to leave an application on the company's website, contact the regional franchise manager, and come to an introductory meeting. “Franchisees know much more about us as a company than we do about them,” says Kolesnikov. “Therefore, when we meet, we first of all ask the applicant to tell about his professional experience, business methods, plans.” When selecting candidates, experience in managing a retail business is highly appreciated (the sphere is not important). “Moreover, we love working with other franchise owners. mobile operators - these are already experienced partners with a good knowledge of the specifics of telecom retail, ”adds Smolin. “The profit of our franchisees is higher, so more and more often we simply repaint the“ red ”or“ black and yellow ”signs in the colors of our brand and put the point into operation." Each candidate for partners undergoes a fairly strict selection - this is a check by the security service, an assessment by development and sales specialists: there are only five stages. Only every third person gets to the final stage of signing the contract.

Communication salon: the view of the franchisor

The amount of the initial investment in opening a Tele2 outlet depends on the chosen format. The minimum area of \u200b\u200bthe salon is 15 sq. m, maximum - 100 sq. m. A mobile module (prefabricated structure, usually located on the territory of shopping centers) can occupy from 1 to 10 square meters. m. The format and the region affect the cost of the franchise: in Moscow - 200 thousand rubles, in the Moscow region - 150 thousand rubles, in other regions - 100 thousand rubles. The lump-sum fee for a mobile module is half as much.

According to Smolin, investments in the mobile module will not exceed 200 thousand rubles, of which half will be spent on the purchase of goods. But opening a store can cost 1.5 million rubles, despite the fact that Tele2 takes care of almost all the costs of premises (the company's expenses for opening a store reach 1.2-3.5 million rubles). The most tangible item of expenses for a franchisee when opening a store is the purchase of goods (at least 100 thousand rubles, this is for a module) and a wage fund (2-6 people, depending on the format). Return on investment in Tele2 is promised in 6-18 months.

The amount of revenue, according to Tele2, varies greatly depending on the type of outlet and can range from 200 thousand to 1 million rubles. per month. According to the company, 75% of the franchisee's revenue should come from the dealer commission, which consists of the following items: 45% of the expenses of the subscriber connected to the salon (during the first eight months), 1% of the payments received (to all operators, not only Tele2), 3 % of the sale of express payment cards. The rest of the income should be formed from the sale of phones and accessories, the provision of paid services (phone setup, etc.). It is possible to reduce costs and increase revenues by fulfilling the KPIs that the central office exposes to each salon: the percentage of conversion of salon visitors to buyers, the number of SIM cards sold, and the volume of additional services. If the salon meets the KPI, then Tele2 compensates the owner of the outlet for the remaining 50% of the rent.

But if the conversion falls short of 5%, the franchisee must explain to the head office. If the problem is the poor performance of the sellers, the outlet owner should influence the staff and show an improvement in the result after a month and a half. “In one of the outlets, sellers went out to smoke 15 times a day. All these movements were recorded by sensors located at the entrance, and we were able to understand the reason for the low conversion by looking at the video recordings, ”Smolin says. If the outlet's performance does not improve, Tele2 may change its partner. “We do the repairs at our own expense, we partially or fully reimburse the rent, so we have the right to break off relations with unsuccessful franchisees. Although we are trying to reach a compromise to the last, - says Smolin. - We stimulate successful franchisees, we warn unsuccessful ones: one, two, three, and then we part. We are not involved in charity work and do not spend our own funds to maintain a stranded point. "

For its own safety, Tele2 does not give more than 20% of the business in the region to one hand. “It's better to tinker with a few inexperienced partners than save time and effort on training, but be afraid of market collusion,” explains Smolin. Nevertheless, a reasonable multiplication of the cellular business is beneficial for the franchisees themselves. If a partner owns only one point, the costs of which are covered by the salaries of the manager, accountant, logistician and expenses on the company car, one can not talk about significant profit. If there are several points, you can correctly distribute these costs between all stores.

Communication salon: view of the franchisee

The owner of the Nizhny Novgorod company "Dealer-NN" Alexey Komarov manages 14 Tele2 salons. According to him, the costs of opening points vary depending on the area within 0.8-1.5 million rubles, the main costs are for the purchase of goods. “All the work on renting and repairing real estate lay on Tele2, while the company bought retail equipment and office equipment, repaired the premises,” he recalls in an interview with RBC. - We received information about the opening times of the salon, in a day or two we filled it with goods and took out the sellers who had already been trained by the operator. Launching the salon turned out to be much easier than we thought. "

Roman Bogomolov, executive director of the St. Petersburg company Sim Broker, says that opening one salon costs 1.5-2.5 million rubles. (by the way, having opened 27 Tele2 outlets, he never paid a lump-sum fee).

The owner of the Omsk company "Interantenna" Alexey Platonov has long been involved in mobile retail. In December 2007, when Tele2 just arrived in the region, in one night it repainted seven of its showrooms in the company's corporate colors: he was attracted by the payment of half the rent. “The company now takes over the rent almost entirely,” says Platonov. "This is a great help, especially in central locations." The network of communication salons belonging to Interantenna includes 98 points (this is not only Tele2). The cost of opening a salon with an area of \u200b\u200b25 sq. m in Omsk Platonov estimates 1.2-1.5 million rubles. Komarov from Nizhny Novgorod also has other franchising salons, and, according to his data, the initial investment in opening a Tele2 outlet is on average 30% less than when working with other operators.

The revenue of the average salon of the Sim Broker company in St. Petersburg is 600 thousand rubles, but in some months individual salons earn more than 1 million rubles, Bogomolov told RBC. About 45% of the revenue comes from the sale of phones, tablets and accessories, and 55% from the dealer commission. The revenue of Tele2 stores in Nizhny Novgorod ranges from 700 thousand to 1.2 million rubles, of which 40-45% is income from subscribers. The average revenue of a salon in Omsk is 710 thousand rubles. per month. One SIM card sold brings 360 rubles in St. Petersburg. per month, in Omsk - 380 rubles. per month.

Platonov says that additional income (up to 10% of revenue) comes from services for money transfers, sales of insurance policies, as well as various paid services - from applying a film on the tablet screen to setting up your phone. This helps a lot, since Tele2 pays dealer fees, according to Platonov, with a delay of several months.

The average margin in St. Petersburg is 12.5%, in Omsk - 15-18%, in Nizhny - 15%.

Roman Bogomolov is pleased with the cooperation with Tele2: working with the company is two to three times more profitable than with other cellular partner operators, the entrepreneur from St. Petersburg believes. Komarov says that the payback period for the salon is 12-18 months, and Platonov claims that it can go up to eight months, if the inventory balances are managed correctly.

Komarov believes that the main advantage of working with Tele2 over cooperation with other operators is the company's focus on the agency format of work. “The Big Three operators focus on the development of their own retail, therefore it is possible to open a Beeline, MTS or MegaFon salon under a franchise only in a peripheral area - in a small regional town or in an impassable place of a large settlement,” says Komarov. “On the contrary, Tele2, which has 99.9% of its showrooms dealerships, gives partners the green light to open a store in the most attractive locations.”

Partner fines

Network conflicts are rare, the headquarters say. Usually, debriefing takes place at the regional level and does not reach the Moscow center. There were cases when franchisees came to the head office directly - with complaints that the regional manager did not allow them to develop or their managers were poorly trained. “Then we delve into the nuances of the case and distribute cuffs, usually to our employees,” says Alexander Smolin, Director of Sales and Distribution Development at Tele2.

But there is also a system of penalties for franchisees. Sometimes entrepreneurs sold goods in showrooms that were not related to the mobile market: gum, baby products, car oils. Typically, the franchisor will only penalize a partner for failing to meet work standards after three warnings. The amount of the fine is symbolic: from 500 to 3 thousand rubles. But if the law is violated (for example, the salon employees hand over the SIM card without fixing the client's passport data), the fine can be 200 thousand rubles. or lead to the termination of the contract.

“Fines cannot be called a separate item of our income: for a year we collect no more than 100 thousand rubles in this way,” Smolin says. "To get a serious fine, we have to be very angry." According to Alexei Platonov, employees of Tele2's Omsk points have been fined only two times for the entire operation of the network. The worst offense - selling SIM cards without providing passport data - was punishable by a fine of 30 thousand rubles.