Paid programs for creating landing page. Landing page designers. What is Landing Page

You can say that the number of templates is important, you can say that you need simple functionality, you can say that prices play the most important role important role, but we must not forget that user support does not come last.

If it weren’t for that very responsive technical support that answers questions within 5 minutes 24/7, LPTrend would be a confident average. But it exists, and that is why it occupies some of the highest positions in various top designers.

  • Number of templates: more than 60. At the same time, landing pages are made according to interesting templates made by experienced marketers. The conversion rate on such one-page websites is quite high.
  • Buying domains: Yes.
  • Prices: Immediately after registration, a free tariff for 8 days is activated. After trial period It is proposed to take one of the tariffs, which differ only in the number of one-page websites created: for 1 – 500 rubles/month; for 10 – 1000 rub./month; For 10+ – 2000 rub./month. The service also offers to create a thematic selling video for 7,900 rubles per minute of video and create a turnkey landing page for 6,900.

Result: A good, interesting and inexpensive service with the ability to order a landing page. Good functionality, stable operation and adaptation of landing pages for mobile devices make this designer interesting for pros and beginners.

Tobiz

A Russian designer specially designed for creating one-page websites. Agree, you don’t see it often Russian development, which actually entered the market and gained a foothold there.

Tobiz is just that option. Over the 2 years of operation of the service, the creators managed to find their audience, which at the moment is more than 1500 thousand webmasters.

  • Number of templates: more than 270 templates of various topics. Moreover, most of them are beneficial to use as a sample - sites are created from separate blocks.
  • Is it possible to change the structure and add your own design: Yes.
  • Buying domains: Yes.
  • Prices: 14-day test period, after which several tariffs will be available, the cheapest of which is 450 rubles per month.

Result: A strong Russian average - that’s how you can characterize the designer. There is nothing outstanding, but at the same time there is a good system, a knowledge base with all the features of the service and tips for creating landing pages, as well as a simple interface and clear functionality.

Wix


It’s simply pointless to say anything about the popularity of this designer. on TV for an IT product is not that new, but there are many other, cheaper channels of promotion.

But if the developers launched expensive advertising in the media, it means they are confident in themselves and their product. A high-quality, beautiful and simple construction set - that’s what can be said about Vicks.

  • Number of templates: 17 + it is possible to completely change each of the templates.
  • Is it possible to change the structure and add your own design: Yes.
  • Buying domains: Yes.
  • Prices: The trial period is unlimited, but you will have to work with advertising without your own domain. You can create landing pages without advertising for $99 per year, but if you catch a promotion, it costs $49.

Result: In terms of landing page promotion, Vicks leaves much to be desired. And this is the reason for all his troubles. The designer is ideal for business cards and regular websites. But there are better options for landing pages.

Umi

By the end of 2015, the number of websites created using the Umi constructor exceeded 1 million. Quite a solid indicator for work since 2011.

The main feature of Yumi is the transfer of sites from one system to another with full preservation of positions in search engines. Be that as it may, it’s worth at least taking a closer look at this designer.

  • Number of templates: More than 550 layouts, some of which are adaptive.
  • Is it possible to change the structure and add your own design: Yes.
  • Buying domains: Yes.
  • Prices: First, a 15-day free use mode is activated, after which the cost of using the service to create landing pages will be 490 rubles per month of use.

Result: Yumi is just perfect for creating and launching your first landing page. At first, you will be able to use only free widgets, but as time goes on and the need increases, you can add various paid gadgets. In terms of price/quality ratio, this is one of the most interesting options.

Nethouse

A young, developing and interesting designer for business cards and one-pagers. The main specialization is stores, so the functionality for landing pages will be somewhat limited.

  • Number of templates: 5 sections for sites with up to 40 different templates. Frankly speaking, it’s sparse. The only good thing is the opportunity to make your own design.
  • Is it possible to change the structure and add your own design: Yes.
  • Buying domains: Yes.
  • Prices: one of the most affordable - 248 and 415 rubles per month of use. The free trial period is unlimited.

Result: It is best to work with Nethouse when creating an online store. For a landing page, the functionality and number of templates is quite average. But if you want “cheap” and clumsy, working with Nethouse is quite simple and profitable.

If Diafan is a designer, then you can safely call all computers Tetris. Of course, it has a few design features like templates, clear interface and a fairly simple website creation system, but in what other builder can you simply buy your entire website and transfer it to another?

In which service will you only need to pay compensation for the template and you will receive a full-fledged website without being tied to anyone? And if you add to this the standard CMS bells and whistles, like a bunch of widgets, full promotion and customization of templates using HTML and CSS.

  • Number of templates: Everything is very sad here. There are only 6 for landing pages ready-made templates, which can be customized, but it will be very difficult.
  • Is it possible to change the structure and add your own design: Yes.
  • Buying domains: Yes, you can even buy a site and transfer it to another service.
  • Prices: Test period of 21 days, after which fairly affordable tariffs are 480 and 980 rubles per month.

Result: Definitely not for beginners. And for businessmen who do not know the basics of programming, no. And in principle, for beginners who are just starting to work with one-page websites, this will also not be possible. best option. Baptism of fire in the thick of battle - this is what will happen to those who decide to use diaphane as the first designer. But for webmasters who have been working in the field for many years, diafan is an ideal option.

Ucraft

Tip 3. If possible, use a unique design.

Contrary to popular belief, only some website names are remembered. Most portals can be guessed by their design and layout. Especially if you have been to such a site several times.

Having a cookie-cutter website design comes with two complications: another site mistaking you for you, and another website mistaking you for you. You don’t want any user to associate your design with scammers?

In addition to these reasons, there is another banality - template designs are very dull and boring. In most cases, this is some kind of standard mishmash of the same type of text, pictures and something else that came into the mind of a despondent designer. Something really high quality will cost money.

But don't despair, get good design landing page can be simple: you can buy the design you like in the designer’s internal store or order it from. In any case, an average job will cost no more than 5-7 thousand rubles.

Tip 4. Pay attention to advertising.

The effectiveness of a landing page is influenced by two parameters: its appearance and advertising. And if with him appearance We have more or less figured it out, but we haven’t touched on advertising yet.

A well-tuned advertising campaign is the key to successful work landing page At the same time, you must understand that it is not the number of contacts left, not the number of visitors, and not the volume of questions that potential clients inundate you with that is an indicator of how well the landing page works. First of all, he must sell.

It is in order for it to sell that you have to tinker with advertising a lot. Choose, analyze her preferences, put pressure on weak points, use the strengths of your product.

How competently you choose a picture to match your advertisement, it may depend on whether 30 people or 300 click on it. That’s why, before blaming the fact that the landing page doesn’t sell, make sure that your advertising works 100%.

Tip 5. Analyze the performance of your landing page.

And the last point is constant analysis of the performance of your landing page. Remember that simply creating a landing page and making a selling one-page are two very different things.

It doesn't matter what you like or don't like. Whether you want to use this block on your site or not. All that matters is whether it will be effective or not.

That is why, when working with landing pages, it is better to move away from your tastes and conduct several tests and during them understand in what form the page will bring profit.

In the world of arbitrageurs - people who resell traffic, there is an opinion that not a single creative can live long. And this applies not only to advertising, but also to landing pages. I don’t encourage you to change your landing page every month, but at least once every few months you definitely need to refine, correct and find something new.

If you follow these simple tips, you can quite easily create good landing pages, spending a minimum of time and maximum effort on them.

Conclusion

Creating landing pages using designers is very simple. And if just a couple of years ago creating your own website was a long and often unnecessary task for a business, now in this era of cravings you need to work with every channel of attraction, increasing your turnover and profit.

And now, when there is no time to spend several months on launching new site, and money to turn to professionals - website designers come to the rescue. On these sites, in one evening you can create something that will bring you clients for at least six months.

From a huge selection of different platforms on which you can create a decent one-page website, choose the one that you like. Then find necessary tools and do what you like. And then correct it and do it as needed. And then you will have a high-quality, interesting and profitable platform for turning ordinary visitors into clients.

How to create a landing page?

Landing page, landing page, landing page - all these are names for the same thing. A landing page is a one-page site with long scrolling, which is mainly used and is most effective for promoting a specific product (less often a group of products) or service.
Landing page is not just a one-page site with long scrolling and beautiful design. First of all, it is a powerful marketing tool. Thanks to its bright design, simple and user-friendly site structure and navigation, as well as elements that attract attention and increase conversion, it allows high-quality interaction with the audience, which ultimately significantly increases sales. And the data collected using various metrics allows you to make your langing page as effective as possible.
How to create a landing page?
There are two ways to create a high-quality one-page website. The first is to find a third party developer to do all the work for you. But, firstly, it will be quite expensive, secondly, it will take a long time, and thirdly, you simply may not get the quality corresponding to the money and time spent.
The second option we recommend is to use landing page builders. These are specialized online services that, as they say, out of the box have everything you need to quickly create sales pages:
A convenient visual editor for quickly editing website elements. Drug-and-drop technology allows you to change the arrangement of elements by simply dragging. Just take the element you want, drag it anywhere on the site and change styles, size, text and images;
A set of ready-made high-quality templates developed by professional designers. You don’t need to sit and invent something of your own, just slightly change the finished design to suit yourself and the result will be a colorful selling landing page;
Responsive technical support, which will help in any situation;
It’s also worth knowing that high-quality services additionally provide a built-in CRM system and A/B testing. The CRM system allows you to store all information about orders and provides analytical data. A/B testing, in turn, makes it possible to test several landing pages at once in order to ultimately leave the most effective one.

Is it possible to create a landing page for free?
Yes, it's definitely possible. But as for free services, you don’t seem to be paying anything, but believe me, quality service is worth paying for it, and besides, it’s not that much money. Thanks to our rating, you can choose the best landing page builder without errors.


Hello friends! Today I want to talk about great program to create landing Pages, that is, selling one-pagers or subscription pages (and even entire websites, if you want). I have already written about one - and I have used it myself many times. So there is interest in this topic. By the way, very good program, highly recommend, has great capabilities, and is easy to use.

But today I want to talk about another program for the same purpose. It's called Adobe Muse. Those who already know how to use it may not read this post, but I think there are many who don’t know about this program yet. I myself came across it by accident, on one of the forums. I was interested in its capabilities that are not available in Web Builder, especially the parallax effect. And in other respects, it definitely deserves attention.

Of course, I immediately started looking for this program and training materials on it. Naturally, I found a lot of things, and I will definitely share this with those who are also interested at the end of the post.

So, what kind of animal is this?

What is Adobe Muse?

This, as I already said, is a program for creating Landing Page. In this case, all work takes place in visual editor, you don't need to know HTML or CSS or anything else. That is, if you need to put some element on the page, for example, a picture, button or text, then you simply select it in the menu and use the mouse to place it in the right place. It's very simple. And the result is very remarkable.

In short, I would highlight the following capabilities and advantages of Adobe Muse:

  • To create a website or page, you don’t need to know any programming languages ​​- all the work is done only with design. The code is generated on its own, without your intervention, although those who are particularly meticulous can add their own.
  • An excellent landing page can be created from scratch in literally an hour or two.
  • You can create responsive pages that will look equally good on a computer, tablet, or smartphone.
  • A wide range of features - timers, widgets, fonts (you can download any font directly from the program), sliders, etc. Everything can be configured as you please.
  • Convenient work - project structure, editing window, preview - everything is nearby, all in one program.
  • Modern technologies – Adobe Muse works with HTML5 and CSS3. For those who don’t know, this allows you to create very cool modern pages with different special effects – animation of the background, elements, with different special effects. You can also use the trendy parallax effect. You can even allow visitors to edit page content right from their browser!
  • It is not difficult to master the program; there are many training materials, including on the program’s official YouTube channel.

You can download the program from the official website - it works, but is limited to 30 days. This is quite enough for familiarization and study. You will have to register on the Adobe website - this is done there, everything is quick, and then you can download it. You sign up for Creative Cloud and receive an ID and 20 GB of cloud space to store your projects. You can provide access to them to other people and work, for example, as a team on one project.

This is what the program looks like when launched:

When you first launch it, everything is in English, but the Russian language can be selected in the settings. Tab “ Plan” shows all pages of the site, if there are many of them, you can select any and go to the “ tab Design”, where all the work on the page happens. Tab “ View” shows what the page looks like in a browser.

This is what the page looks like in the editor (the page from the example, from the video course is open):

I won’t describe how to use Adobe Muse - this is an immense topic, there are many video tutorials for this. In addition, those interested can download one of the video courses at the end of this post.

Why is a Landing Page creation program better than online services?

There are many programs for creating Landing Pages and online services. But I always prefer programs installed on the computer. Why? Here are a few disadvantages that you will encounter if you create your landing page on an online service:

  • Even if the service has many different templates, these are still limits that you cannot jump beyond. A template approach limits your options.
  • To work you need the Internet.
  • You will not be able to take the created page and place it on another hosting. If the service closes, your page will also disappear. This is the biggest drawback, in my opinion – dependence on the service.
  • To get all the features of the service, you will have to constantly pay, and a lot. And some don't have it at all free designer, only a short trial period.

I think that's enough. Either it’s a program on a computer - install it and create as you want. Whether there is Internet or not, turn on the computer and study. And the result can then simply be saved on your computer and published on any hosting. And even if the hosting disappears, you always have your site, put it on another hosting, and that’s it. And programs have more possibilities, they are more flexible and have more tools. In the same Adobe Muse, you can do something that no online landing page builder can do.

And now, for those who are interested in this program for creating a Landing Page, I found an excellent video course on it, which explains the main working points using the example of creating a page. The lessons are short - there are 32 of them, but there is nothing superfluous in them, they look easy and give maximum information even in 2-3 minutes. So take it. Study, learn how to make a Landing Page - this is now a profitable activity, by the way.

In addition, I included in the archive myself Adobe program Muse version 7.4. This is a 2014 version, although not the latest. But in my search I ran into problems - latest version very difficult to “cure”. Yes, and there are problems with the installation (I installed it anywhere, it didn’t even offer to select a folder, and I tried several versions). The embedded one has all the capabilities and at the same time it is very simple to install and “treat” - the instructions are embedded. Yes, and the examples from the course are excellent in it, but there are complaints about other versions in this regard. So get a full-fledged program and immediately a video course for it. If you want another version, it's not hard to find.



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