How to make a VKontakte hashtag, the benefits of hashtags for promotion. What are hashtags, what are they for and how to use them? How to make, put a hashtag in Vkontakte, Instagram, Facebook, Twitter, Odnoklassniki? How to write hashtags correctly

Everyone noticed that now the peak of popularity social network"Instagram". Each owner of a mobile device is registered in the application and enters it several times a day. Many people want to become popular and promote their account. Having become interested in this topic, people will find out that one of the ways to promote is to use hashtags. The article will discuss what it is, how to make hashtags on Instagram and what it is for. After all, there is no point in using them without understanding their essence.

What is a hashtag?

A hashtag is a tag word used to group posts on social networks. For users, this grouping creates ease of navigation. To be more precise, each user himself determines which category he wants to attribute his post to. The hashtag is denoted by the # symbol.

On Instagram, these tags group photos and videos. Using them, you can find a photo related to a specific topic, as well as an event or place. Often, when clicking on the hashtags of interest, there is a large number of interesting information, people and very beautiful pictures.

Many people travel and view places tagged with hashtags by other app users. So you can contact and meet interesting people, ask them about a place or city, find out where to go and what to see. That's why having hashtags on Instagram: it's not only interesting, but also useful.

Sorting by tags is an indispensable feature, but recently a large number of users have begun to use it incorrectly - to buy followers and likes, as well as promote their accounts. All this leads to spamming with unnecessary photos by the desired tags. For example, the tag of a city has a very small percentage of real, live images. Most often come across some kind of commercial services and advertising.

Besides the fact that hashtags are used throughout the social network and are visible to other users who are not subscribers, they are also needed in order to sort out personal content. Due to unique tags, you can break all your publications on social networks into various topics. This is convenient for those who make a lot of posts. The purpose is clear. Now about how to make hashtags on Instagram.

How to tag photos

It is quite simple, but there are still some features.

How to do hashtags on Instagram? In order to put them on mobile device or personal computer, it is necessary to put a hash sign in front of the words in the description. After that, the word will automatically turn into a link. Clicking on it opens a search with all publications, in the description or in the comments to which the same hashtag was used.

What you need to know

There are several nuances that you need to know in order to fully answer the question of how to make hashtags on Instagram.

1. You can put them anywhere in the text, as well as in the comments. Most often, they replace words in the description, or they are written in order through a space at the very end of the text. Some people write all the hashtags in the first comment on a post.
2. The hashtag can be written as English language, as well as in Russian. It may contain numbers.
3. The tag can contain both uppercase and lowercase letters, but they will be considered the same.
4. If you change at least one symbol in the label, then this will already be a different hashtag.
5. You can't put spaces in tags. In order to fit several words into one label, you need to write them either together or separate them with an underscore.
6. Instagram has the ability to remember all the hashtags that the user has previously entered. Therefore, after writing the first letter, a list of possible options appears. Also, when entering the lattice and the first letters, the search system will automatically offer a list of the most popular hashtags. But you need to be careful, as phrases may contain errors.

Now you know how to use hashtags on Instagram.

How many tags can you put?

It is stated that the maximum number of hashtags that can be written for one publication is 30 pieces. If the user accidentally writes more, they will not be published.

There are the most popular labels that can be found on the Internet. People use them either for cheating, or in order to find the target audience.

Search by hashtags

With the release latest updates Application search has become much more convenient than before. You can now search in four categories:

• The best.
• Tags.
• People.
• Places.

In order to find a photo by a specific tag, you need to go to the application, click on the search icon in the form of a magnifying glass, then tap on search line, write the word you're looking for, and select the Tags tab.

How to use hashtags to gain followers and likes?

Many manage to promote their publications only through hashtags. But their scheme is very laborious. First, they post a photo with one list of tags, then, after some time, they delete them and write another list in the comments. Then again everything is deleted and the original version is written. It is not comfortable. How to make hashtags on Instagram so as not to bother?

In fact, they are only an auxiliary element. It is best to take care of the quality of the content and put those tags that fit the meaning. Often, 30 useless tags bring less result than a few thematic ones.

Firstly, all the most popular hashtags that people usually use live for only a few minutes. If you click on them an hour after the publication, then it will be impossible to find your photo, since it will go far down the feed. Nobody will just see it.

Secondly, a large number of tags in the text prevents the subscriber from reading the post due to the fact that it does not look very nice.

Thirdly, if you use popular tags to group posts, then no one will notice them in many others.

1. It is necessary to take high-quality photographs and a beautiful description for them.
2. Use your own unique hashtags that will separate posts into different topics or categories.
3. No need to add a lot of illogical and unnecessary hashtags.

Thus, if the account is interesting for subscribers, their number will grow, and accordingly, the number of likes will also grow.

Now it should be clear how to create hashtags on Instagram. On Android and in iOS applications, this is done in the same way: tags are added to the description or inserted into the comment. This is not mentioned at all by chance. Many beginners, having seen the application on the platform from Google, ask how to make hashtags on Instagram on iPhone. Don't let that scare anyone, as their addition is identical across all platforms.

Finding relevant information for you among the many posts on the social network has become much easier using hashtags. By placing a pound sign in front of a keyword in the search bar, you can filter its results. Similarly, using a hashtag, you can attribute your posts, photos or videos to certain thematic groups, which will increase access to them by other members of the social network, and increase the number of views. In this step by step instructions with photos you will learn how to make a hashtag in the social network VKontakte.

Step 2

Then, separated by commas, starting with the symbol "#" and without a space, enter the keywords. It should be noted that when writing a hashtag, to separate words, you can use underscore(e.g. "#Windows_10"). Then click the "Save" button.

Step 3

The hashtags for the post have been saved. To find posts with a similar hashtag, left-click on it.

Step 4

You have been taken to the search results for the selected hashtag.

Step 5

How to put a hashtag on a VKontakte photo

You can use a hashtag to categorize your photos in a specific category. You can set a hashtag for a photo in the process of adding it to a social networking site. Start by clicking the Photos menu item and clicking the Add Photos button.

Step 6

Now select the folder where the photo is saved, select the photo and click the "Open" button.

Step 7

Now you can add hashtags in the photo description. To do this, put the "#" symbol and enter the keyword without a space. Thus, you can enter several hashtags separated by commas. In order to use a phrase in a hashtag, you can put an underscore between the words. Now click the "Publish to my page" button.

Greetings friends! In this article, we will deal with hashtags on the social network Vkontakte. You've probably noticed on some of your friends' and groups' posts words in the form of links (highlighted in blue, which you can click on).

These words are usually preceded by a # sign. That's what hashtags are. But still, let me somehow collect all these thoughts together and give you a short term.

Hashtags are keywords for a specific post on a user or group page. With their help, we can search for posts by keywords, and thus promote publications in our group or the group or page itself.

If you click on any such word, then we will load a whole list of posts from different users who used the same keyword in their posts.

Who now does not understand what I am writing about, pay attention to the screenshot:

The example above shows a post on the wall of a user's page with a photo, and the tags are two words: spring and park, as well as the phrase good weather.

How to write hashtags

1. In order to make a hashtag out of an ordinary word in a post, simply put a # sign without a space before this word. In our case, it was #spring and #park.

2. If you look at the third #goodweather, then we can conclude that if you want to make a hashtag a phrase, and not just one word, then you need to write such a phrase together or through an underscore - #good_weather.

4. When writing keywords You can use both Latin and Cyrillic characters.

Hashtag example

For example, let me show you how to create a hashtag post on your wall from scratch.

And so, in the beginning, you can write several keywords that will convey the meaning of the entire post (this does not have to be done right at the beginning). After that, we write the main text and we can add another photo by clicking on the camera icon. After that, you can click on the "Submit" button:

Let's see what happened:

How to search by hashtags

To do this, simply enter the keyword in the search field and press the "Enter" button. For example, I want to search for all recent entries with the keyword "work":

I am shown all the publications with the tag "work" for the last time. The search result there is formed according to the rule “from new to old”

Similarly, you can search for multiple hashtags. For example, if I wanted to look for a job in St. Petersburg, then I drive in a query consisting of two already keywords separated by a space (# job # peter):

At the end of this article, I would like to say that this function is quite actively used by people who develop their business through the social network Vkontakte. With proper use of keywords, you can attract new visitors and future customers to your group.

Also quite often this technique is used by young people to attract the attention of the opposite sex.

Hello friends! A few months ago, I became the administrator of the VKontakte public, which promotes the services of a surf school in Fuerteventura (this is such a cool island in the Canaries). We managed to learn a lot from this non-dusty and exciting work: a lot of communication with travelers, the search for colorful videos and photos from a paradise on the planet ...

... - all this brings a lot of positive things into my life. And also, I am gaining experience in the promotion of publics, so I share with you the experience of using Vkontakte hashtags.

Hashtag is a word preceded by a # sign, as well as words that mention pages with an @ sign. These characters turn a word into a link. For example, if you write #surfing and publish a post with this tag, it will become clickable. By clicking on it, you will go to the news search and only posts with the hashtag #surfing will be included in the results. That is, you can search for news in any category that interests you. You can even not create a post with a hashtag for the search, but simply go to vk.com/feed, go to the “Search” tab and set the desired query there with the # sign.

Why you need hashtags

1. It's simple: targeted traffic comes from them, attendance is growing your page. Those. a person is looking for information in a particular category, and, finding your posts, begins to study it. If the content is liked and the user is interested, he can go to your group / page, read / watch something else, repost or like, subscribe, buy something (if the group is commercial), bring friends and so on.
2. In addition, a unique hashtag for a brand or group name builds a loyal audience. And already according to it, people who already know about you will periodically check if you have any news or other “interesting things”.
3. Another reason to make a hashtag VKontakte- this is a rubric within a group. Those. if there is a rubric, for example, about surfing spots (such places, beaches where surfers ride), then it can be written in each post using the # and @ signs, and then the search in the rubric will be conducted exclusively by your group/personal page / public, and not throughout the social network. I will talk about this further.

Thus, hashtags:

1. optimize the search in the public (page);
2. help new and existing users find you;
3. bring traffic and subscribers.

If, for example, a group has a series of posts about flights, then a potential client can set the display of only these posts in the feed and see the next departure dates. Ease of group navigation increases audience loyalty and has a good effect on behavior, which in turn saves the group promotion budget and accelerates its development.

There is another interesting thing: attracting new users with tags. About her and other chips - further.

The benefits and possibilities of hashtags

As mentioned above, hash searches can be performed on the entire social network or on a specific page. Let's see how to implement everything.

Regular hashtags

It is necessary that traffic from all over Vkontakte comes from the hashtag. Then just put # and write the word without a space.

Example: #morning_coffee, #I love life

Group hashtags

You want people to be able to search for content on your page by category. Then you need to write the # sign, a word without a space, followed by the @part_url_of the group/page, also without a space. To make it clearer, I will explain with an example how to put a hashtag for searching on Vkontakte.

Hashtag for searching on a specific page

Example: The picture shows a post consisting of only one link #upsurf@alex_wrart. Where will she lead? To the feed of posts of the user whose page is located at vk.com/alex_wrart/. Moreover, only entries with the #upsurf hashtag will be shown in the feed. Another example: #earnings@wrart. In this case, the search will be carried out by the #earnings tag in the vk.com/wrart group. Note: if the page looks like vk.com/idxxxxx, then the search for the tag #earnings@idxxxxx will not work, so it's better to change it in the settings page url and make it more “human-readable” 🙂

Hashtags with a person's name on his personal page

Engage users by mentioning them. Entries like @idxxxxx (UserName) or @xxxxx (UserName) not only become a link, but also send a notification to the owner of the referenced page in My Replies. That is, a person will see a post on his page in which he was mentioned, and will probably want to visit the public that made the mention. When is engagement useful? Firstly, if you need to attract an interested visitor (and possibly make him a client). Secondly, to encourage active subscribers for the provided photos/drawings/participation in the contest. People love to become popular, and if your public / page makes them so, you can increase their loyalty.

Example. I created a post in a group with a mention of the form @id117736104 (Alexandra Somova) - my account. As a result, immediately after the publication, I received an alert on the left.

Hashtag syntax

No gaps. Words and symbols #, @ are written together. If you need to use a phrase as a hashtag, then use underscores instead of spaces, for example, #business_online. Some write the whole phrase as a whole, for example #wonderfulday. With spaces, you can only write words in brackets in the mention, like @durov (Pavel Durov).

Individual group hashtags

If you want your subscribers to have the opportunity to search for posts by category, then in each post you must put a signature consisting of 2 lines.

• Here we indicate all the hashtags related to the post.
• On the second line, write something like “Search in this category” and then #hashtag_categories@xxxx. Those. the signature might look something like this: